(   Social Media                   )
(   Presented By       )    Stacy Lieberman    Joseph Karr    OConnor    Paul Schantz    David Mascarina    Kevin Lizarrag...
(   This Presentation   )    Crafting messages    for social media
(   CSUN Conference                                               )    ⊛   Tweetup: sign up using Twitter login
(   CSUN Conference                                                   )    ⊛   Tweetup: people watching lightning talks
(   Paul Schantz    Director of Student Affairs IT                )     ⊛   Twitter For Info-Snacking and Personal        ...
(   Paul Schantz    Director of Student Affairs IT                   )     ⊛   "Facebook is for following people you      ...
(   Paul Schantz    Director of Student Affairs IT            )     ⊛   My Information Consumption History
(   Paul Schantz    Director of Student Affairs IT   )     ⊛   How do I use Twitter?
(   Paul Schantz    Director of Student Affairs IT                  )     ⊛   A great news filter, and some caveats on    ...
(   Paul Schantz    Director of Student Affairs IT   )     ⊛   Nice to tweet you!
(   David Mascarina    New Media Associate, VPAC             )     ⊛ Bringing audiences to the Valley       Performing Art...
(   David Mascarina    New Media Associate, VPAC   )     ⊛ News and Announcements
(   David Mascarina    New Media Associate, VPAC   )     ⊛ Making Conversations
(   David Mascarina    New Media Associate, VPAC   )     ⊛ Customer Service
Ma#y
Tweets:
Developing
a
Twi#er
Strategy
for
Current
      StudentsStudent
Marke;ng
&
Communica;ons
ContentTweets
are
student
focused.Bookworms!
Come
browse
the
books
at
the
Ovia3
Librarys
used
book
sale
today:
9‐3pm.Tweet...
ContentTweets
showcase
every
type
of
interest:
athle9cs,
art
galleries,
employment,
academics,
etc.Need
a
summer
job?
Empl...
ContentRetwee9ng
student
tweets
and
promptly
answering
ques9ons
are
great
ways
to
have
an
interac9ve
and
informa9ve
Twi>er...
Wri;ng
Style
and
ToneFriendly,
fun,
informa9ve,
personal.From
Ten
University
Accounts
Worth
Learning
From:
“Twi>er
account...
Frequency
of
Twi#er
Ac;vityDuplicate
tweets
sparingly.
Beware
of
publishing
the
same
tweet
every
day
of
the
week
or
severa...
Happy
Twee;ng!Tweet.Tweet.Tweet.Tweet.Tweet.
Student
Marke9ng
&
Communica9ons
Contact
InfoJulie>e
De
Soto:
julie>e.desoto@csun.eduSteven
Campos:
steven.campos@csun.edu
(   Kevin Lizarraga    Marketing Manager, USU   )        Labor    ⊛   Master Calendar
(   Kevin Lizarraga    Marketing Manager, USU                  )        Labor    ⊛   Three Student Assistants        — 20 ...
(   Kevin Lizarraga    Marketing Manager, USU       )        Assessments    ⊛   Ongoing Conversation    ⊛   Rapid Feedback...
(   Kevin Lizarraga    Marketing Manager, USU   )        Ads    ⊛   Switching ads    ⊛   Cost    ⊛   Target Marketing    ⊛...
(   Kevin Lizarraga    Marketing Manager, USU   )        Contests    ⊛   How do contests        work?    ⊛   Low Cost    ⊛...
(   Peter Medina    Web Producer, UA                            )     ⊛ We provide a platform where our       followers ta...
(   Peter Medina    Web Producer, UA   )
(   Peter Medina    Web Producer, UA                           )     ⊛ We provide a platform where people       explain to...
(   Peter Medina    Web Producer, UA                              )     ⊛ You cant pay for marketing like this: a       pa...
(   Peter Medina    Web Producer, UA                           )    ⊛ You cant pay for marketing like this:      how CSUN ...
(   Peter Medina    Web Producer, UA                           )     ⊛ We’re the most liked CSU campus on       Facebook. ...
(   Peter Medina    Web Producer, UA                            )     ⊛ Our participants consist of a range of       audie...
(   Peter Medina    Web Producer, UA   )
(   Peter Medina    Web Producer, UA                        )     ⊛ Our page fosters school spirit and       community.
(   Peter Medina    Web Producer, UA   )
(   Peter Medina    Web Producer, UA                      )     ⊛ We respond to student questions.
(   Peter Medina    Web Producer, UA   )
(   Krishna Narayanamurti    Multimedia Producer, UA   )
(   Krishna Narayanamurti    Multimedia Producer, UA   )
(   Krishna Narayanamurti    Multimedia Producer, UA                )     ⊛ Official CSUN Channel on YouTube:       youtub...
(   Krishna Narayanamurti    Multimedia Producer, UA   )
(   Krishna Narayanamurti    Multimedia Producer, UA                     )      Some of our most viewed videos:       ⊛ CS...
(   Krishna Narayanamurti    Multimedia Producer, UA   )
(   )
(   Joseph OConnor    University Web Manager, UA             )      Partnership with SOARS - CoTweet    ⊛ @csunorthridge: ...
(   Joseph OConnor    University Web Manager, UA      )    ⊛ Customer Service on Twitter
(   Joseph OConnor    University Web Manager, UA   )    ⊛ Communication platform
(   Joseph OConnor    University Web Manager, UA            )    ⊛ Fresno: Tweets fountain situation
(   Joseph OConnor    University Web Manager, UA              )    ⊛ CSUN: sending our PD to help Fresno
(   Joseph OConnor    University Web Manager, UA         )    ⊛ 2,000 new FB likes: priceless!
(   Joseph OConnor    University Web Manager, UA          )    ⊛ Partnership with VPAC - Metrics
(   Joseph OConnor    University Web Manager, UA                 )    ⊛ Personal career development: following      inside...
(   Joseph OConnor    University Web Manager, UA                 )    ⊛ Trends: Google+ 10 million users,16      days vs. ...
(   Joseph OConnor    University Web Manager, UA                    )    ⊛ Dont forget universal design!       ⊛ Describe ...
Some Questions    ⊛   We have around 100 Facebook        and 60 Twitter pages on campus.        What procedures/guidelines...
Common Messaging    ⊛   #CSUN brings learners together to make        sense of complex issues and turn that        knowled...
Common Messaging    ⊛   #CSUN is tackling the regions greatest        challenges, like keeping students in the        educ...
(   )
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CSUN Social Media Messaging

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How California State University, Northridge, manages social media messaging.

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  • Joseph introduces Krishna. Krishna briefly summarizes our use of video as a mass market medium of M&C and YT as our primary delivery mechanism. Why use YT? Prevalence, accessibility, compatibility/integration, ease of use.\n
  • Web team created channel in ‘08. I came on board in ‘09. #3 in the CSU system behind LB and Sonoma. At 2000+ average views per video, we are #2 behind LB.\n
  • Web team created channel in ‘08. I came on board in ‘09. #3 in the CSU system behind LB and Sonoma. At 2000+ average views per video, we are #2 behind LB.\n
  • Web team created channel in ‘08. I came on board in ‘09. #3 in the CSU system behind LB and Sonoma. At 2000+ average views per video, we are #2 behind LB.\n
  • Variety of content, but common theme of successful YT vids (and probably all social media): either tell a compelling story or offer something of value to the viewer. Quick examples of how content fits with UA mission and messaging (scientists at work solving problems, vibrant student community, quality of student education, using VPAC to boost university reputation/brand). PROMOTION of content is critical.\n
  • Web team created channel in ‘08. I came on board in ‘09. #3 in the CSU system behind LB and Sonoma. At 2000+ average views per video, we are #2 behind LB.\n
  • List of all CSUN channels (that we know of) are aggregated here with links. If your department has an official YT channel that isn’t listed, please friend us and send a message through YT.\n
  • List of all CSUN channels (that we know of) are aggregated here with links. If your department has an official YT channel that isn’t listed, please friend us and send a message through YT.\n
  • List of all CSUN channels (that we know of) are aggregated here with links. If your department has an official YT channel that isn’t listed, please friend us and send a message through YT.\n
  • List of all CSUN channels (that we know of) are aggregated here with links. If your department has an official YT channel that isn’t listed, please friend us and send a message through YT.\n
  • List of all CSUN channels (that we know of) are aggregated here with links. If your department has an official YT channel that isn’t listed, please friend us and send a message through YT.\n
  • List of all CSUN channels (that we know of) are aggregated here with links. If your department has an official YT channel that isn’t listed, please friend us and send a message through YT.\n
  • List of all CSUN channels (that we know of) are aggregated here with links. If your department has an official YT channel that isn’t listed, please friend us and send a message through YT.\n
  • List of all CSUN channels (that we know of) are aggregated here with links. If your department has an official YT channel that isn’t listed, please friend us and send a message through YT.\n
  • List of all CSUN channels (that we know of) are aggregated here with links. If your department has an official YT channel that isn’t listed, please friend us and send a message through YT.\n
  • List of all CSUN channels (that we know of) are aggregated here with links. If your department has an official YT channel that isn’t listed, please friend us and send a message through YT.\n
  • List of all CSUN channels (that we know of) are aggregated here with links. If your department has an official YT channel that isn’t listed, please friend us and send a message through YT.\n
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  • CSUN Social Media Messaging

    1. 1. ( Social Media )
    2. 2. ( Presented By ) Stacy Lieberman Joseph Karr OConnor Paul Schantz David Mascarina Kevin Lizarraga Juliette De Soto Peter Medina
    3. 3. ( This Presentation ) Crafting messages for social media
    4. 4. ( CSUN Conference ) ⊛ Tweetup: sign up using Twitter login
    5. 5. ( CSUN Conference ) ⊛ Tweetup: people watching lightning talks
    6. 6. ( Paul Schantz Director of Student Affairs IT ) ⊛ Twitter For Info-Snacking and Personal Brand
    7. 7. ( Paul Schantz Director of Student Affairs IT ) ⊛ "Facebook is for following people you know. Twitter is for following strangers"
    8. 8. ( Paul Schantz Director of Student Affairs IT ) ⊛ My Information Consumption History
    9. 9. ( Paul Schantz Director of Student Affairs IT ) ⊛ How do I use Twitter?
    10. 10. ( Paul Schantz Director of Student Affairs IT ) ⊛ A great news filter, and some caveats on using it this way.
    11. 11. ( Paul Schantz Director of Student Affairs IT ) ⊛ Nice to tweet you!
    12. 12. ( David Mascarina New Media Associate, VPAC ) ⊛ Bringing audiences to the Valley Performing Arts Center
    13. 13. ( David Mascarina New Media Associate, VPAC ) ⊛ News and Announcements
    14. 14. ( David Mascarina New Media Associate, VPAC ) ⊛ Making Conversations
    15. 15. ( David Mascarina New Media Associate, VPAC ) ⊛ Customer Service
    16. 16. Ma#y
Tweets:
Developing
a
Twi#er
Strategy
for
Current
 StudentsStudent
Marke;ng
&
Communica;ons
    17. 17. ContentTweets
are
student
focused.Bookworms!
Come
browse
the
books
at
the
Ovia3
Librarys
used
book
sale
today:
9‐3pm.Tweets
broadcast
immediately
relevant
material.Grab
your
summer
snack
now!
La
Tienda
is
closing
today
at
4pm
and
will
reopen
July
5.

    18. 18. ContentTweets
showcase
every
type
of
interest:
athle9cs,
art
galleries,
employment,
academics,
etc.Need
a
summer
job?
Employers
are
coming
to
CSUN
to
recruit.
Check
www.csun.edu/career
daily
to
see
who
will
be
here
and
when.Summer
Movie
Fest
starts
this
Thursday
night
with
the
Qmely
“Independence
Day.”
Bring
your
own
blanket!
h3p://bit.ly/ngJq7WTweets
are
informa9ve
and
interac9ve.Last
day
for
#CSUN
Swapout!
Trade
a
gently
used
sweatshirt
or
t‐shirt
from
a
different
school
for
a
CSUN
one.
h3p://bit.ly/ngJq7W
    19. 19. ContentRetwee9ng
student
tweets
and
promptly
answering
ques9ons
are
great
ways
to
have
an
interac9ve
and
informa9ve
Twi>er
page.Finally
got
my
room
for
@csunorthridge!!!
Cant
wait
to
move
in
and
start
college!!
/via
@eddiec24
^JOTweets
are
CSUN
focused.Its
Friday
the
13th.
That
means
its
Fight
Song
Friday!
h3p://bit.ly/ngJq7W
    20. 20. Wri;ng
Style
and
ToneFriendly,
fun,
informa9ve,
personal.From
Ten
University
Accounts
Worth
Learning
From:
“Twi>er
accounts
are
always
be>er
when
they’re
personal.
It’s
all
about
the
people
anyway,
right?
The
tone
for
the
@CarnegieMellon
account
is
set
from
its
profile
descrip9on.
It’s
authen9c,
original,
and
all
about
the
people.”Up
All
Night
is
happening
all
finals
week.
Get
your
study
on
with
free
study
kits,
snacks,
massages,
study
rooms
and
acQviQes!
h3p://bit.ly/ngJq7WMake
a
Mothers
Day
crac
for
your
mom
like
the
good
ol
days.
h3p://bit.ly/ngJq7W
    21. 21. Frequency
of
Twi#er
Ac;vityDuplicate
tweets
sparingly.
Beware
of
publishing
the
same
tweet
every
day
of
the
week
or
several
9mes
a
day.Try
to
publish
no
more
than
10
tweets
a
day,
spaced
out
through
the
morning,
aTernoon
and
evening,
with
our
peak
9mes
in
mind:
11am‐3pm
(Tweriod
analysis).
Don’t
post
several
tweets
in
a
row.A
helpful
tool
is
the
scheduling
func9on
in
CoTweet.
If
you
can
schedule
in
several
tweets
ahead
of
9me,
you
will
be
able
to
strategically
map
out
your
twee9ng
schedule.
    22. 22. Happy
Twee;ng!Tweet.Tweet.Tweet.Tweet.Tweet.
    23. 23. Student
Marke9ng
&
Communica9ons
Contact
InfoJulie>e
De
Soto:
julie>e.desoto@csun.eduSteven
Campos:
steven.campos@csun.edu
    24. 24. ( Kevin Lizarraga Marketing Manager, USU ) Labor ⊛ Master Calendar
    25. 25. ( Kevin Lizarraga Marketing Manager, USU ) Labor ⊛ Three Student Assistants — 20 Hours/Week ⊛ Work with other internal/external departments ⊛ Pre-Planning — Delegation — Systems — Hootsuite
    26. 26. ( Kevin Lizarraga Marketing Manager, USU ) Assessments ⊛ Ongoing Conversation ⊛ Rapid Feedback ⊛ Marketing Plan — Ethnographic Studies — Themes
    27. 27. ( Kevin Lizarraga Marketing Manager, USU ) Ads ⊛ Switching ads ⊛ Cost ⊛ Target Marketing ⊛ Insights
    28. 28. ( Kevin Lizarraga Marketing Manager, USU ) Contests ⊛ How do contests work? ⊛ Low Cost ⊛ Big Turnout
    29. 29. ( Peter Medina Web Producer, UA ) ⊛ We provide a platform where our followers talk about themselves in a way that relates to the university and how or why CSUN impacts their lives.
    30. 30. ( Peter Medina Web Producer, UA )
    31. 31. ( Peter Medina Web Producer, UA ) ⊛ We provide a platform where people explain to each other how CSUN is helping prepare students for personal and professional success.
    32. 32. ( Peter Medina Web Producer, UA ) ⊛ You cant pay for marketing like this: a parent appreciates our FB updates.
    33. 33. ( Peter Medina Web Producer, UA ) ⊛ You cant pay for marketing like this: how CSUN changes lives.
    34. 34. ( Peter Medina Web Producer, UA ) ⊛ We’re the most liked CSU campus on Facebook. 20,000 new followers over the last year. July 28, 2011: 35,049.
    35. 35. ( Peter Medina Web Producer, UA ) ⊛ Our participants consist of a range of audiences, including prospective students, current students, alumni, faculty, staff, parents and family.
    36. 36. ( Peter Medina Web Producer, UA )
    37. 37. ( Peter Medina Web Producer, UA ) ⊛ Our page fosters school spirit and community.
    38. 38. ( Peter Medina Web Producer, UA )
    39. 39. ( Peter Medina Web Producer, UA ) ⊛ We respond to student questions.
    40. 40. ( Peter Medina Web Producer, UA )
    41. 41. ( Krishna Narayanamurti Multimedia Producer, UA )
    42. 42. ( Krishna Narayanamurti Multimedia Producer, UA )
    43. 43. ( Krishna Narayanamurti Multimedia Producer, UA ) ⊛ Official CSUN Channel on YouTube: youtube.com/calstatenorthridge ⊛ established in 2008 ⊛ as of July 25, 2011: — 105 videos — 236,289 views
    44. 44. ( Krishna Narayanamurti Multimedia Producer, UA )
    45. 45. ( Krishna Narayanamurti Multimedia Producer, UA ) Some of our most viewed videos: ⊛ CSUN in 30 Seconds ⊛ David Newman & CSUN Studio Orchestra @ WB ⊛ Valley Performing Arts Center videos ⊛ CTVA Student Film Trailers ⊛ Earthquake coverage ⊛ Presidential Messages and Holiday Cards
    46. 46. ( Krishna Narayanamurti Multimedia Producer, UA )
    47. 47. ( )
    48. 48. ( Joseph OConnor University Web Manager, UA ) Partnership with SOARS - CoTweet ⊛ @csunorthridge: December 18, 2007 ⊛ August 8, 2010: 1,736 followers ⊛ November 30, 2010: 1,927 followers ⊛ July 26, 2011: 2,936 followers
    49. 49. ( Joseph OConnor University Web Manager, UA ) ⊛ Customer Service on Twitter
    50. 50. ( Joseph OConnor University Web Manager, UA ) ⊛ Communication platform
    51. 51. ( Joseph OConnor University Web Manager, UA ) ⊛ Fresno: Tweets fountain situation
    52. 52. ( Joseph OConnor University Web Manager, UA ) ⊛ CSUN: sending our PD to help Fresno
    53. 53. ( Joseph OConnor University Web Manager, UA ) ⊛ 2,000 new FB likes: priceless!
    54. 54. ( Joseph OConnor University Web Manager, UA ) ⊛ Partnership with VPAC - Metrics
    55. 55. ( Joseph OConnor University Web Manager, UA ) ⊛ Personal career development: following insider conversations
    56. 56. ( Joseph OConnor University Web Manager, UA ) ⊛ Trends: Google+ 10 million users,16 days vs. 800 days for Twitter/Facebook
    57. 57. ( Joseph OConnor University Web Manager, UA ) ⊛ Dont forget universal design! ⊛ Describe pictures ⊛ #PascalCaseHashtags - MedialCaps ⊛ Caption video ⊛ Text easy to read, short, to the point ⊛ Use link shortener, but no tinyurl
    58. 58. Some Questions ⊛ We have around 100 Facebook and 60 Twitter pages on campus. What procedures/guidelines are( ) needed to create a cohesive social media presence? ⊛ Devise our purpose and strategy. Why are we doing this? ⊛ Obtain more assessments on usage. ⊛ How do we handle bad campus news? ⊛ Consider TweetChat sessions?
    59. 59. Common Messaging ⊛ #CSUN brings learners together to make sense of complex issues and turn that knowledge into real progress. ⊛ #CSUN creates leaders who emerge( ⊛ ⊛ from the crowd - confident, resourceful, optimistic. #CSUN community members have a stake, a say, and a role in making the world better. #CSUN has a commitment to ) educational opportunity, inclusion, and excellence extending the promise of California. ⊛ #CSUN is preparing for the next generation of careers.
    60. 60. Common Messaging ⊛ #CSUN is tackling the regions greatest challenges, like keeping students in the education pipeline and answering workforce needs.( ⊛ ⊛ #CSUN is always listening and constantly adapting - we are the ones making real progress. #CSUN - the only way forward is on a path we navigate together. We are a community of nimble learners. Everyone ) has a stake, a say, role. ⊛ #CSUN knows what it takes because we look ahead. We do what it takes because we are part of a community. We live in the solution.
    61. 61. ( )

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