1. DECREASING HUM AN RIGHTS ABUSES IN
G L O B A L S U P P LY C H A I N S
World of Good Development Organization - GSBI™ Class of 2010
Headquarters: Oakland, CA, Problem Statement:
United States
As companies continue to send their manufacturing overseas to
Established: 2005 cut costs, reports of human rights abuses in workplaces continue
to grow. Globally, an estimated 12.3M people are working in
Impact Areas: Worldwide forced labor conditions, 6,000 people die from work-related ac-
Type: Non-Profit/NGO cidents or diseases daily and 218M children work to support their
families, missing out on an education. These workers do every-
Sectors: Economic Development, thing from making our clothes to assembling our electronics and
Fair Trade are stuck in a constant cycle of poverty.
Staff Size: 2 and 1-2 volunteers
Annual Budget: $220,000
Major Funders: Omidyar Net-
work, Cisco Inc., eBay Foundation,
World of Good Inc., Levi Strauss
Foundation, Ishiyama Family Foun-
dation, Peery Foundation, Rudolph
Steiner Foundation
Awards: 2009 Tech Awards Equality
Cash Prize Laureate for the Fair Wage
Guide project
Theory of Change:
World of Good Development Organiza-
tion decreases human rights abuses in
global supply chains by creating best
practices for multi-national compa- Solution:
nies and their suppliers and allowing An award-winning nonprofit, World of Good reduces human
workers to report on unfair working rights abuses and creates a better workplace for millions
conditions using mobile phone and of workers around the world by providing unique worker-
web-based technology.
centric monitoring tools and training to companies, NGOs,
governments, investors and workers, creating a systemic
model for positive change, unlike traditional more expen-
sive third-party auditing firms.
“Since 2005, we have increased incomes for an estimated 30,000 workers in 81 countries
by an average of 20% through our innovative, web-based Fair Wage Guide.” - Audrey Sea-
graves, Interim Executive Director
| www.worldofgood.org | audrey@worldofgood.org | +1 510 528 9400 |

2. DECREASING HUM AN RIGHTS ABUSES IN
G L O B A L S U P P LY C H A I N S
Milestones Achieved: Impact to Date:
2005: Received first round funding • Increased wages for 30,000+ workers by an estimated 20%
2008: Saturated Fair Trade market by • Improved the bargaining power of 320 artisan cooperatives
recruiting more than 800 fair trade in Latin America, Africa and Asia
organizations in 66 countries to use
Fair Wage Guide • 900+ companies recruited to use the Fair Wage Guide in
their buying practices
2010: Convinced Fair Trade Commu-
nity to adopt Fair Wage Guide into its
systems
Annual Budget vs. Outcomes:
Growth Plan:
2011: Expand to 11 apparel factories;
impact 1,100 workers; complete Labor
Link proof of concept
2012: Expand to 111 apparel facto-
ries and complete data visualization
platform
2013: Expand to 611 apparel
factories; impact 61,000 workers
2014: Expand to 1000 factories and Cost per Successful Outcome:
impacting 100,000 workers $367
2015: Break even
“The SMS Labor Link program gives
workers a seat at the table to im-
prove their own working conditions,
in a way that 15 years of factory
auditing has failed to do. The in-
novative technology platform allows
buyers, suppliers, and certifiers to
collect real-time information from
workers and broadcast educational Investment Required:
content back to them.” – Heather Grants of $320,000 yearly for the next four years to
Franzese, Manager, TransfairUSA, ensure sustainability in 2015.
largest fair trade certifier in the US
This profile was developed during the 2010 Global Social Benefit Incubator™, the signature program of
Santa Clara University’s Center for Science, Technology and Society.
Updated 8/26/2010. www.scu.edu/sts/gsbi
| www.worldofgood.org | info@worldofgood.org | +1 510 528 9400 |