Jaipur rugs

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Jaipur rugs

  1. 1. TR ANSFORMING RUR AL INDIA BY PR OVIDING A RT I S A N S W I T H O P P O RT U N I T I E S T O I N C R E A S E THEIR INCOME Jaipur Rugs Foundation - GSBI™ Class of 2010 Headquarters: Jaipur, Rajasthan Problem Statement: India There are 2.5 million carpet artisans in India earning less than Established: 2004 $2 a day. Living mostly in rural areas, they are exploited by petty contractors and have inadequate skills. They are unorganized, Impact Areas: India work under difficult conditions and have little access to markets. Type: Non-Profit/NGO This leads to a lack of bargaining power, resulting in low produc- tivity and wages. Sectors: Economic Development, Equality & Social Justice Staff Size: 32 with 5 part-time consultants and 15 volunteers Annual Budget: $3.5 Million Major Funders: Government organizations, Jaipur Rug Company & CSR, Individual donors Awards: Sankalp Award in 2010, Recognition from FICCI on CSR activi- ties, Best SME for CSR by Business Today & YES Bank Solution: Through development and training of carpet weaving artisans, Jaipur Rugs Foundation is transforming rural villages in India to develop greater efficiency and higher income and economic Theory of Change: prosperity for weavers and their communities. JRF enables the Jaipur Rugs Foundation provides artisans to have ownership of the production process by devel- training for Indian carpet industry oping production units and Common Facility Centers. This will artisans, increasing their productivity create local employment catalyzing the rural economy. We bring and income, thereby developing their our expertise in the carpet industry to influence the entire sector dignity and self-esteem. to benefit the rural artisans. “JRF’s well-tested and respected training model, on average, increases the daily income of artisans from $1 to $3 a day, with a potential to go up to $5 a day.” - Vinod Kaushik, Chief Executive Officer | www.jaipurrugs.org | info@jaipurrugs.org | +91 141 239 8948 |
  2. 2. TR ANSFORMING RUR AL INDIA BY PR OVIDING A RT I S A N S W I T H O P P O RT U N I T I E S T O I N C R E A S E THEIR INCOME Milestones Achieved: Impact to Date: 2007: Received first external grant for • Trained 40,000 artisans in 800 villages from 10 states in capacity building of carpet artisans India • Increased average income from $1 to $3 per day 2008: Created the first production center, • Hundreds of success stories of artisans earning $3-10 per shifting weaving activities from the house- hold to the center day • Organized more than 5,000 artisans in 500 Savings and 2009: Launched innovative model of ag- Thrift Groups generating $25,000 in total savings gregating the carpet weaving processes under one roof (Common Facility Center) Annual Budget vs. No. of Beneficiaries: 2010: Progressing to full implementation of CFC model 5-Year Growth Plan: • Set up 500 village level Production Centers • Upgrade skills of existing 40,000 artisans and skill development training for 60,000 new artisans • Establish 10 artisan owned Com- mon Facility Centers all over India ( 80 % equity held by artisans) • Provide management training to 10,000 artisans who will own CFCs Cost vs. No. of Beneficiaries: and Production Centers • Develop Self Help Groups (SHG), $83 inculcating saving habits and capi- tal formation which will enhance their bargaining power “I attended carpet weaving training organized by JRF and it was a life changing experience and it made a huge difference in my life, earlier I could earn hardly $ 2 per day now I earn more and can dream big, thanks to JRF” - Khairatilal, weaver Investment Required: from Piplai village in Thanagazi, Grants totaling $10 million over the next five years. Rajasthan. This profile was developed during the 2010 Global Social Benefit Incubator™, the signature program of Santa Clara University’s Center for Science, Technology and Society. Updated 8/26/2010. www.scu.edu/sts/gsbi | www.jaipurrugs.org | info@jaipurrugs.org | +91 141 239 8948 |

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