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Wooga Next Generation Social Games

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Presentation from a conference talk given by Wooga CEO Jens Begemann.

Presentation from a conference talk given by Wooga CEO Jens Begemann.

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  • Monster World....get rid of roberta, or reduce the amount of woogoo she requires, and don't say get the monster machine..they don;t produce enough for her demands, and don't say purchase woogoo..i am not paying!! It is a great game, but I will stop playing unless you make it a little more player friendly.
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  • 1. 1 Next  genera*on  Social  Games   Jens  Begemann:  Founder  &  CEO,  wooga  
  • 2. ©  wooga   wooga  –  world  of  gaming   2   Key  stats   3  games;  12m  monthly  ac*ve  users  on  FB   Biggest  European  social  game  developer   Less  than  3%  of  users  from  adver*sing   70%  of  users  are  female  (age  20-­‐60)   About  wooga   Founded  January  2009   Funding:  Founders,  Balderton  Capital,   Holtzbrinck  Ventures  (total  of  €5m+)   Interna*onal  team  of  55   from  14  countries  in  Berlin   Jens  Begemann   Founder  &  CEO  
  • 3. 3 Mafia Wars Zynga
  • 4. Pet Society EA Playfish
  • 5. 5 FarmVille Zynga
  • 6. FrontierVille Zynga
  • 7. V1   May  2007   V2   Mid  2008   V3   March  2009   V4   Early  2010   V5   Oct  2010   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   •  Invites   •  Profile  Boxes   •  Spam!   •  No*fica*ons   •  Profile  boxes   •  Early   newsfeed   •  Big!   Newsfeed   •  Requests     •  Big!   Newsfeed   •  No*fica*ons   •  Bookmarks   •  Newsfeed   •  Bookmarks  &   Counters   •  Requests   •  Discovery   •  Invites   •  No*fica*ons   •  Who  cares?   •  Requests   •  No*fica*ons  
  • 8. V1   May  2007   V2   Mid  2008   V3   March  2009   V4   Early  2010   V5   Oct  2010   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   •  Invites   •  Profile  Boxes   •  Spam!   •  No*fica*ons   •  Profile  boxes   •  Early   newsfeed   •  Big!   Newsfeed   •  Requests     •  Big!   Newsfeed   •  No*fica*ons   •  Bookmarks   •  Newsfeed   •  Bookmarks  &   Counters   •  Requests   •  Discovery   •  Invites   •  No*fica*ons   •  Who  cares?   •  Requests   •  No*fica*ons  
  • 9. V1   May  2007   V2   Mid  2008   V3   March  2009   V4   Early  2010   V5   Oct  2010   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   •  Invites   •  Profile  Boxes   •  Spam!   •  No*fica*ons   •  Profile  boxes   •  Early   newsfeed   •  Big!   Newsfeed   •  Requests     •  Big!   Newsfeed   •  No*fica*ons   •  Bookmarks   •  Newsfeed   •  Bookmarks  &   Counters   •  Requests   •  Discovery   •  Invites   •  No*fica*ons   •  Who  cares?   •  Requests   •  No*fica*ons  
  • 10. V1   May  2007   V2   Mid  2008   V3   March  2009   V4   Early  2010   V5   Oct  2010   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   •  Invites   •  Profile  Boxes   •  Spam!   •  No*fica*ons   •  Profile  boxes   •  Early   newsfeed   •  Big!   Newsfeed   •  Requests     •  Big!   Newsfeed   •  No*fica*ons   •  Bookmarks   •  Newsfeed   •  Bookmarks  &   Counters   •  Requests   •  Discovery   •  Invites   •  No*fica*ons   •  Who  cares?   •  Requests   •  No*fica*ons  
  • 11. V1   May  2007   V2   Mid  2008   V3   March  2009   V4   Early  2010   V5   Oct  2010   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   •  Invites   •  Profile  Boxes   •  Spam!   •  No*fica*ons   •  Profile  boxes   •  Early   newsfeed   •  Big!   Newsfeed   •  Requests     •  Big!   Newsfeed   •  No*fica*ons   •  Bookmarks   •  Newsfeed   •  Bookmarks  &   Counters   •  Requests   •  Discovery   •  Invites   •  No*fica*ons   •  Who  cares?   •  Requests   •  No*fica*ons  
  • 12. V1   May  2007   V2   Mid  2008   V3   March  2009   V4   Early  2010   V5   Oct  2010   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   •  Invites   •  Profile  Boxes   •  Spam!   •  No*fica*ons   •  Profile  boxes   •  Early   newsfeed   •  Big!   Newsfeed   •  Requests     •  Big!   Newsfeed   •  No*fica*ons   •  Bookmarks   •  Newsfeed   •  Bookmarks  &   Counters   •  Requests   •  Discovery   •  Invites   •  No*fica*ons   •  Who  cares?   •  Requests   •  No*fica*ons  
  • 13. V1   May  2007   V2   Mid  2008   V3   March  2009   V4   Early  2010   V5   Oct  2010   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   ENGAGEMENT   VIRALITY   •  Invites   •  Profile  Boxes   •  Spam!   •  No*fica*ons   •  Profile  boxes   •  Early   newsfeed   •  Big!   Newsfeed   •  Requests     •  Big!   Newsfeed   •  No*fica*ons   •  Bookmarks   •  Newsfeed   •  Bookmarks  &   Counters   •  Requests   •  Discovery   •  Invites   •  No*fica*ons   •  Who  cares?   •  Requests   •  No*fica*ons  
  • 14. ©  wooga   The  trend  is  your  friend  
  • 15. ©  wooga   City  building  games  are  a  fad   16 0 0.5 1 1.5 2 2.5 3
  • 16. ©  wooga   City  building  games  are  a  fad?  -­‐>  No!   17 0 0.5 1 1.5 2 2.5 3
  • 17. Social City Disney Playdom
  • 18. Millionaire City Digital Chocolate
  • 19. ©  wooga   Farming  games  are  dead,  right?   20 0 5 10 15 20 25 30 0 1 2 3 4 5 6 7
  • 20. ©  wooga   0 0.5 1 1.5 2 2.5 3 Farming  games  are  dead,  right?   21
  • 21. ©  wooga   0 0.5 1 1.5 2 2.5 3 Farming  games  are  dead,  right?   22
  • 22. ©  wooga   DAU  development  of  Monster  World   23 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 2010-04-15 2010-05-15 2010-06-15 2010-07-15 2010-08-15 2010-09-15 2010-10-15
  • 23. 24 Country Story EA Playfish
  • 24. Monster World wooga
  • 25. 28 New   genera:on   social   games   Easy,  but   gameplay-­‐ depth   Emo*ons   Balancing  &   Re-­‐ Engagement   3  second/ minute/hour/ day/month   mo*va*on   Newsfeed  =   Player2Player   interac*on   Mone*za*on   =  Progress  
  • 26. ©  wooga   The  future   Real  social   interac*ons   with  friends   Deep   mul*-­‐year   gameplay   Connected:   PC,  tablet,   phone   29 Mone*za*on:   Gated  content?   Brand   integra*on?   Synchronous   mul*player?   Play  with   strangers?   Core   games?  
  • 27. ©  wooga   30
  • 28. ©  wooga   32 P.S.        wooga.com/jobs   Jens  Begemann:  jb@wooga.com  

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