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Wooga Next Generation Social Games

by Chris Morrison on Nov 18, 2010

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Presentation from a conference talk given by Wooga CEO Jens Begemann.

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Presentation from a conference talk given by Wooga CEO Jens Begemann.

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http://insocialplay.ru	290
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http://www.beesandpollen.com	15
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Wooga Next Generation Social Games — Presentation Transcript

1 Next genera*on Social Games Jens Begemann: Founder & CEO, wooga

2 wooga – world of gaming About wooga Jens Begemann Founded January 2009 Founder & CEO Funding: Founders, Balderton Capital, Holtzbrinck Ventures (total of €5m+) Interna*onal team of 55 from 14 countries in Berlin Key stats 3 games; 12m monthly ac*ve users on FB Biggest European social game developer Less than 3% of users from adver*sing 70% of users are female (age 20-‐60) © wooga

Mafia Wars 3 Zynga

Pet Society EA Playfish

5 FarmVille Zynga

FrontierVille Zynga

•  Invites •  No*fica*ons •  Big! •  Big! •  Discovery Newsfeed Newsfeed •  Profile Boxes •  Profile boxes •  Invites •  Requests •  No*fica*ons VIRALITY •  Spam! •  Early ENGAGEMENT newsfeed •  Newsfeed VIRALITY ENGAGEMENT •  Bookmarks & •  Bookmarks Counters •  Requests VIRALITY ENGAGEMENT VIRALITY ENGAGEMENT •  Requests VIRALITY •  No*fica*ons •  No*fica*ons ENGAGEMENT •  Who cares? V1 V2 V3 V4 V5 May 2007 Mid 2008 March 2009 Early 2010 Oct 2010

The trend is your friend © wooga

16 City building games are a fad 3 2.5 2 1.5 1 0.5 0 © wooga

17 City building games are a fad? -‐> No! 3 2.5 2 1.5 1 0.5 0 © wooga

Social City Disney Playdom

Millionaire City Digital Chocolate

23 DAU development of Monster World 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 2010-04-15 2010-05-15 2010-06-15 2010-07-15 2010-08-15 2010-09-15 © wooga 2010-10-15

24 Country Story EA Playfish

Monster World wooga

28 Easy, but gameplay-‐ depth Mone*za*on Emo*ons = Progress New genera:on social games Newsfeed = Balancing & Player2Player Re-‐ interac*on Engagement 3 second/ minute/hour/ day/month mo*va*on

29 The future Core games? Synchronous Connected: mul*player? PC, tablet, Play with phone strangers? Mone*za*on: Deep Gated content? mul*-‐year Brand gameplay integra*on? Real social interac*ons with friends © wooga

30 © wooga

Lucy Jones Monster World....get rid of roberta, or reduce the amount of woogoo she requires, and don't say get the monster machine..they don;t produce enough for her demands, and don't say purchase woogoo..i am not paying!! It is a great game, but I will stop playing unless you make it a little more player friendly. 4 months ago

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Wooga Next Generation Social Games

by Chris Morrison on Nov 18, 2010

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Wooga Next Generation Social Games — Presentation Transcript