Chapter 6 Part 2 Cst229

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Chapter 6 Part 2 Cst229

  1. 1. Chapter 6, part 2 Behavioral Guides
  2. 2. Beliefs <ul><li>Belief – we perceive some relationship between things that may not seem related </li></ul><ul><li>Much of our thinking about how/why we exist come from beliefs and superstitions and/or creation myths </li></ul>
  3. 3. Worldview <ul><li>Assumptions and beliefs about the nature of reality, how the world started, why we are here, God, etc </li></ul><ul><li>This ideas / beliefs color the way we act and see other in the world (are they doing things like we are? Are we correct, are we?) </li></ul>
  4. 4. Attitudes <ul><li>Groups of beliefs organized around a focal point that predisposes you to behave in a certain way ; learned tendencies on how to act toward certain things </li></ul><ul><li>Emotional responses toward things / people; changes with learning and maturity </li></ul>
  5. 5. Attitude Formation <ul><li>We are not born with attitudes </li></ul><ul><li>We form attitudes in the following ways: </li></ul><ul><li>Socialization – our parents/friends try to instill the “right” attitudes in us </li></ul><ul><li>Experience – we LEARN to like things that fill our needs and dislike those that do not </li></ul>
  6. 6. Attitude Formation <ul><li>3. Personality – our overall personality colors our view of the world; if you are a pessimist, your attitudes will reflect that </li></ul>
  7. 7. Characteristics of Attitude <ul><li>1. Direction – favorable or unfavorable feeling toward an issue, may also be non-feeling if it is not important </li></ul><ul><li>2. Degree – how strongly we feel toward an issues; again, can be non-feeling or apathy </li></ul>
  8. 8. Characteristics of Attitude <ul><li>3. Endurance – how long we have held this idea; these can change as a result of shifting reference groups </li></ul><ul><li>Attitudes can change in response to altered reinforcement contingencies – attitudes can change because people intentionally convince them to change </li></ul>

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