Chapter 3 Part 3


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Chapter 3 Part 3

  1. 1. Chapter 3, part 3 Intercultural Communication
  2. 2. Communication Between Groups <ul><li>Dominant Culture </li></ul><ul><li>- In the US this means white people with a European background </li></ul><ul><li>Nondominant Culture </li></ul><ul><li>-in the US this means nonwhite, women, gays and low class </li></ul>
  3. 3. Assimilation <ul><li>When nondominants use assimilation, they drop any distinguishing cultural difference (such as ethnic dress, food, speech pattern, etc) </li></ul><ul><li>There are three types of strategies used: nonassertive, assertive, and aggressive </li></ul>
  4. 4. Assimilation Strategies <ul><li>Nonassertive – minority members try to be like the majority by emphasizing the similarities and downplaying the differences (even sometimes to the point of self-censorship) </li></ul><ul><li>An example is a woman may try to fit in with male counterparts at work by dressing (suits) and talking (sports) the same way the men do </li></ul>
  5. 5. Assimilation <ul><li>Assertive – a minority member may try too hard to be accepted by the majority by overcompensating. </li></ul><ul><li>The woman at work will try to outdo her male counterparts by working twice as long and knowing more than the men </li></ul>
  6. 6. Assimilation <ul><li>Aggressive – a minority member wants to fit in at any cost. The person will downplay any differences and possibly even put their own group down to be accepted. </li></ul>
  7. 7. Accommodation <ul><li>The works toward getting the dominant group to reinvent or change the rules so that they incorporate experiences of the nondominant group. </li></ul><ul><li>The three types are: nonassertive, assertive, and aggressive </li></ul>
  8. 8. Accommodation Strategies <ul><li>Nonassertive – the nondominant person tries to make others more informed about the nondominant group as well as trying to dispel stereotypes </li></ul><ul><li>Assertive – the nondominant person tries to educate their own group; possibly uses mentors from the dominant group to speak to and educate; the goal is a balance between groups </li></ul>
  9. 9. Accommodation Strategies <ul><li>Aggressive – the goal is to get into the dominant group change them from the inside out; may include confrontations between dominant and nondominant </li></ul>
  10. 10. Separation <ul><li>Nondominant-group members have essentially given up; the nondominants do not want anything to do with the dominant group and want to stay away from them. </li></ul><ul><li>The three types are: nonassertive, assertive, and aggressive </li></ul>
  11. 11. Separation Strategies <ul><li>Nonassertive – the nondominant person avoids the dominant whenever possible </li></ul><ul><li>Assertive – the nondominants try to form organizations that can be separate from the dominant; for example special clubs that you need to be a member of a certain minority to gain entrance or membership </li></ul>
  12. 12. Separation Strategies <ul><li>Aggressive – nondominants separate from dominant and expect others like them to do so also; if not, then they may be ridiculed. </li></ul><ul><li>If interaction has to happen, the nondominant may try to undermine the dominants </li></ul><ul><li>See text for ways to improve intercultural communication </li></ul>
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