CSTalks - Increasing the Contrast of Importance - 23 Mar

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Everybody makes probably a thousand decisions per day - Do I get up from bed just now? What am I gonna wear today? What will I eat? Am I going to hear that talk on "Increasing the Contrast of …

Everybody makes probably a thousand decisions per day - Do I get up from bed just now? What am I gonna wear today? What will I eat? Am I going to hear that talk on "Increasing the Contrast of Importance"?What is it about anyway and why should I care?

Marcel is going to make a case why software sucks, why every todo-list surely has way too many items, and why papers get rejected nowadays. He is talking about marketing strategy, time management, decision theory, the iPad2, and the solution to surviving in a world full of choices, opportunities, and most importantly decisions.

More in: Technology , Business
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  • 1. Lorem ipsum dolor sit amet, consecte- Informal QE Information Sessiontur adipiscing elit. Duis dapibus, mas-sa ac mollis fringilla, orci turpis temp-us sapien, non cstalks cstalksudin ipsum felisut massa. Aliquam posuere tempor ip-sum, ac mollis ante tristique eu donec.Donec ornare mauris in erat fringilla imperdiet. Quisquegravida Increasing the contrast of Importance dignisimim urna, sit amet sollicitudin eros scelerquest antem ocnon pretium conasectetur. Praesent libero elit, tincidunaat feugiat non, venenatis non dui. Fusce sed quam metu Marcel Boehme Presented by Marcel BoehmeWednesday, March 23, 2011
  • 2. Lorem ipsum dolor sit amet, consecte- Informal QE Information Sessiontur adipiscing elit. Duis dapibus, mas-sa ac mollis fringilla, orci turpis temp-us sapien, non cstalks cstalksudin ipsum felisut massa. Aliquam posuere tempor ip-sum, ac mollis ante tristique eu donec.Donec ornare mauris in erat fringilla imperdiet. Quisquegravida Increasing the contrast of Importance dignisimim urna, sit amet sollicitudin eros scelerquest antem ocnon pretium conasectetur. Praesent libero elit, tincidunaat feugiat non, venenatis non dui. Fusce sed quam metu Marcel Boehme Presented by Marcel BoehmeWednesday, March 23, 2011
  • 3. CSTalks - Increasing the Contrast of Importance CSTalks Questions to be answered. • Why does Software suck? • Why are papers rejected nowadays? • What does Apple right and others wrong? • Why does every todo-list surely have way too many items? 3 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 4. CSTalks - Increasing the Contrast of Importance Tool Set Which one for nailing? 4 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 5. CSTalks - Increasing the Contrast of Importance Trousers Which one for the party? 5 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 6. CSTalks - Increasing the Contrast of Importance Processors Back in the early times i386: 12 - 40MHz Pentium Pro: 200MHz 6 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 7. CSTalks - Increasing the Contrast of Importance Gadgets You have ‘em all 7 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 8. CSTalks - Increasing the Contrast of Importance 1. Paradox of Choice (Barry Schwartz) • Before we have to make a decision: • We used to have nothing, • only a limited choice. • Now, we want more freedom to choose. • That means, we want more choice. • Soo many opportunities! 8 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 9. CSTalks - Increasing the Contrast of Importance Trousers Which one for party? 9 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 10. CSTalks - Increasing the Contrast of Importance Mobiles I don’t even know what I want!?! 10 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 11. CSTalks - Increasing the Contrast of Importance 1. Paradox of Choice (Barry Schwartz) • Before we have to make a decision: “So many things!” • We used to have nothing, only a limited choice. • Now, we want more freedom, more choice! • While we have to decide: “Too much choice!” • Decision making uses up precious time • No freedom, but paralysis! 11 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 12. CSTalks - Increasing the Contrast of Importance 1. Paradox of Choice (Barry Schwartz) • Before we have to make a decision: “So many things!” • We used to have nothing, only a limited choice. • Now, we want more freedom, more choice! • While we have to decide: “Too much choice!” • Decision making uses up precious time • No freedom, but paralysis! • After we decided: “But I didn’t want that!” • Regret to decide differently • Opportunity costs subtracts from satisfaction 11 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 13. CSTalks - Increasing the Contrast of Importance 1. Paradox of Choice (Barry Schwartz) 12 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 14. CSTalks - Increasing the Contrast of Importance “There is too much choice in the modern world and we are pay- ing an enormous price for it. It makes us feel helpless, mentally paralyzed and profoundly dis- satisfied.” - Barry Schwartz 13 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 15. CSTalks - Increasing the Contrast of Importance Specification 14 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 16. CSTalks - Increasing the Contrast of Importance Specification 15 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 17. CSTalks - Increasing the Contrast of Importance 2. Why should I care? 1. You will be creators! • You will burden people with choices and decisions 2. You will be deciders! • You will carry the burden of making decisions • your own and • other peoples’ 16 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 18. CSTalks - Increasing the Contrast of Importance 2. Why should I care? 1. You will be creators! • Software/Hardware User Interfaces • Papers for journals and conferences • Presentations (all sorts of data, software design, ..) • As Entrepreneurs: • Business Plan • Marketing Strategy 17 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 19. CSTalks - Increasing the Contrast of Importance 2. Why should I care? 1. You will be creators! • Software/Hardware User Interfaces • “Why Software Sucks” - David Platt 18 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 20. CSTalks - Increasing the Contrast of Importance Usability We don’t have it • It’s an email provider • It’s a search engine • It’s a news site • It’s a chat platform • ... • All in one page • For logging into email account • Find it first! • Half a dozen redundant clicks • Paris Hilton drunk again? • 97% distractions 19 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 21. CSTalks - Increasing the Contrast of Importance Usability We don’t have it • It’s an email provider • It’s a search engine • It’s a news site • It’s a chat platform • ... • All in one page • For logging into email account • Find it first! • Half a dozen redundant clicks • Paris Hilton drunk again? • 97% distractions 19 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 22. CSTalks - Increasing the Contrast of Importance Usability Stop looking - Start finding 20 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 23. CSTalks - Increasing the Contrast of Importance Gold Plating Generally Overrated • WePad (vs. iPad) • Supports Flash!! • Real Multitasking!! • WIFI, UMTS, 3G, BT • HDMI, Card Reader • Webcam, GPS, Gyro • BUT • Jittery, shaky, slow • Drains battery • Not fun using it 21 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 24. CSTalks - Increasing the Contrast of Importance 2. Why should I care? 1. You will be creators! • Software/Hardware User Interfaces • “Why Software Sucks” - David Platt • Problem: developers assume users to be like them • User knows about every feature • User needs every feature • User needs to be aware about every minor problem 22 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 25. CSTalks - Increasing the Contrast of Importance 2. Why should I care? 1. You will be creators! • Software/Hardware User Interfaces • “Why Software Sucks” - David Platt • Problem: • Creator is not empathic and delegates decisions • “So much functionality - the user has gotta be proud of me!” • “So much time for the evaluation - will put every last bit in the paper!” • Decider doesn’t care or even know what he wants • “Exception in module 0xCAFEBABE?? - Just wanna do my job here.” • I misspelled ‘the’? - Then autocorrect it for me for gods sake!” 23 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 26. CSTalks - Increasing the Contrast of Importance 2. Why should I care? 1. You will be creators! • Software/Hardware User Interfaces • “Why Software Sucks” - David Platt • Solution: developers should start thinking as users • What is important? • Which goals does the user want to achieve • What is the user interested in? 24 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 27. CSTalks - Increasing the Contrast of Importance 2. Why should I care? 1. You will be creators! 2. You will be deciders! • As an employee - What am I gonna do next on my todo-list? • As a manager - Where to spend the budget? • As a student - What after graduation? Paper gist? • As a committee member - Which paper to read next? • As a geek - Which fancy mobile/tablet/laptop to buy? 25 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 28. CSTalks - Increasing the Contrast of Importance 2. Why should I care? 1. You will be creators! 2. You will be deciders! • As an employee - What am I gonna do next on my todo-list? 26 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 29. CSTalks - Increasing the Contrast of Importance TODO Lists Always too much to do! * Finish GRP * Bugfix at module 0xCAFEBABE * Call mom about gift for sis * Apply for internship * Reply Bogdan on Facebook * Go traveling in * Go cycling in Pulau Ubin ** Angkor Wat * Watch CSI Miami ** Shanghai * Read new blog entry Marcus ** Guilin * Answer email from dad ** Yogyakarta * What do I do after graduating? ** weekend on Tioman * Deadline FSE’11 tmrw!! * Update submission deadlines * Prepare CSTalks presentation * 01.04. meeting supervisor Presented by Marcel BoehmeWednesday, March 23, 2011
  • 30. CSTalks - Increasing the Contrast of Importance TODO Lists Always too much to do! • Covey’s Time Management Matrix 1. Classify items into matrix 2. See what to do next Presented by Marcel BoehmeWednesday, March 23, 2011
  • 31. CSTalks - Increasing the Contrast of Importance TODO Lists Always too much to do! Presented by Marcel BoehmeWednesday, March 23, 2011
  • 32. CSTalks - Increasing the Contrast of Importance Summary Hope you can answer them • Why does Software suck? • Why are papers rejected nowadays? • What does Apple right and others wrong? • Why does every todo-list surely have way too many items? 30 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 33. CSTalks - Increasing the Contrast of Importance Conclusion Increase the Contrast of Importance 1. You will be creators! • Give only few explicit choices • Main contributions in a paper • Most important features of your product • Elevator Pitch! • Definite decision: What is (un-)important for deciders • Do not delegate unimportant decisions • Establish feedback-loop • Users really want an [Unlike] button in Facebook • Read what reviewers would like to see in camera-ready version 31 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 34. CSTalks - Increasing the Contrast of Importance Conclusion Increase the Contrast of Importance 1. You will be creators! 2. You will be deciders! • Reduce all to a few decisions (by importance) • Stop procrastinating: • If you postpone important decisions, it will get worse • It doesn’t get worse only if it was not important anyway • Start saying No. • Reduce all to a few explicit choices (by consequences) • For every decision 32 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 35. CSTalks - Increasing the Contrast of Importance Conclusion Increase the Contrast of Importance Find this point 33 Presented by Marcel BoehmeWednesday, March 23, 2011
  • 36. Informal QE Information Session Thank You! Presented by Marcel BoehmeWednesday, March 23, 2011