Native Device vs. Mobile Web Applications

Outline • What is a native app? • Beneﬁts of native apps • Use cases • What is a mobile Web app? • Beneﬁts of using the Web • Use cases • Resources

Native Applications

What is a native app? • Lives on the device • Downloaded to the device • Build speciﬁcally for that device • Programming language (Objective C/Java)

Beneﬁts of a native app

Beneﬁts of a native app Built-in Marketing

Beneﬁts of a native app Accessing the device

Coolness factor

When to build natively • Accessing device features • Gaming

Mobile Web Applications

What is a mobile Web app? • Lives on the Web • Accessible from a browser • Written in a Web language (HTML/CSS/JS)

Beneﬁts of a Web app Cost Savings

Beneﬁts of a Web app Rapid deployment & update control

Beneﬁts of a Web app Accessibility

Browser Capabilities • IP & GPS-based Geolocation • video, audio, animations • local storage • swipe detection (js) • http://vimeo.com/6353874

When to build on the Web • Targeting multiple devices • Consuming information • Mobilizing a Web site • Limited access to the device • E-mail, phone, map, etc.

Resources • jqtouch (http://jqtouch.com) • Mobile detection best practices (http:// webservices.usc.edu/blog) • Mobile design tips (http://www.noupe.com/ how-tos/mobile-web-design-tips-and-best- practices.html) • Mobile design gallery (http:// www.mobileawesomeness.com/)

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Native Device vs. Mobile Web Applications

by Tim Wright

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