Warner Bros. & DC Entertainment Present Cause Marketing Campaign: Darkness & Light

Darkness & Light: We Can Be HeroesDarkness & Light is a one-of-a-kind artand education tour to raise awarenessand funds for the hunger crisis in the Hornof Africa.The exhibition features some of today’stop contemporary artists and showcases acollection of original artwork inspired bythe DC Comics’ Justice League characters. “Hal” & “Clark” by Nathan Sawaya

Darkness & Light is a signatureinitiative of We Can Be Heroes, agiving campaign designed to raiseawareness and funds for the worsthunger crisis in 60 years that istaking place in the Horn of Africa.Using the iconic Justice Leaguecharacters from DC Entertainment,We Can Be Heroes aims to raisesubstantial funds for threehumanitarian aid organizations:Save the Children, InternationalRescue Committee, and MercyCorps.“Wonder Woman” by Amanda Visell

Women bring water home from the nearest well in northeastern Kenya, but lives areat stake during frequent cycles of drought that often spiral into food shortages. In July2011, the United Nations declared a famine in the region. Photo Courtesy Mercy Corps

"The members of the Justice Leagueare an international team of superheroes beloved by a broad range offans, including men and women,young and old. This makes them theperfect ‘spokes characters’ for thiscampaign. Their dedication to socialjustice and commitment to bandtogether to defend the helplessbrilliantly supports the ideals of theWe Can Be Heroes campaign. Thehunger crisis in the Horn of Africa issomething we can reverse if we allwork together." – Diane Nelson,President, DC Entertainment “Wonder” by John Rivoli

Despite aid being delivered by a variety of humanitarian organizations, more than 8million people are still in need of immediate assistance and thousands of childrensuffer from malnutrition. Every day, Save the Children – a beneficiary of the We CanBe Heroes campaign – feeds hundreds of children in their four camps in the area. Photo Courtesy Save the Children

The centerpiece of the uniqueDarkness & Light collection is alarge-scale piece of original artworkby Jim Lee, the legendary artist andDC Entertainment co-publisher.Using the beloved characters of thefamed Justice League, DCEntertainment is spreadingawareness and education about theHorn of Africa crisis.

In early February 2012, the United Nations downgraded the famine, and malnutritionrates in some areas of the drought-hit areas have improved. However, expected rainsacross the region have largely failed, leading to widespread devastation of farmland,failed harvests and livestock death as the crisis pushes resiliency to the limit. Photo Courtesy Save the Children

“I have been a fan of DC Comics’ JusticeLeague characters, especially Batman, sinceI was young and am thrilled to be workingwith DC Entertainment on their We Can BeHeroes giving campaign. We Can Be Heroesis doing its part to help fight this crisis and Ifeel honored to be a part of this campaign.”– Chris Daughtry, campaign ambassador.We Can Be Heroes’ unique ability to findnew and passionate partners through theiconic images of the Justice League iscaptured in the recently announcedsupport of singer Chris Daughtry. ChrisDaughtry and his band recorded a newversion of the song “Rescue Me” withproceeds from iTunes sales donated to thecampaign. Daughtry will also bring theimportant message of We Can Be Heroes toaudiences at their U.S. summer tour Breakthe Spell.“Batman” by Chris Daughtry and Jim Lee

Reports from April 2012 confirm that food insecurity and the resulting wide-spreadmalnutrition in the Horn of Africa is expected to worsen. Children who are able toreach hospitals or camps like those provided by Save the Children, InternationalRescue Committee, and Mercy Corps can be given the critical care and nutritionneeded to survive the ongoing crisis. Photo Courtesy International Rescue Committee

Due to severe malnourishment, many children arrive at refugee camps mentally ill aswell as physically. Since launching in January 2012, We Can Be Heroes nonprofitpartners Save the Children, International Rescue Committee and Mercy Corps havedelivered aid to the nearly 200,000 refugees living in camps. Photo Courtesy Save the

One small act can make you a hero. Give now. www.wecanbeheroes.orgDarkness & Light will be on display duringComic-Con International from July 9 – 15only at Michael J. Wolf Fine Arts, 3635th Avenue, San Diego, CA 92101.The weeklong Darkness & Light exhibitionis free to the public and a Comic-Conbadge is NOT necessary for admission tothe gallery. “Batman” by Jim Lee

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Warner Bros. & DC Entertainment Present Cause Marketing Campaign: Darkness & Light

by CSRwire on Jul 08, 2012

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Warner Bros. & DC Entertainment Present Cause Marketing Campaign: Darkness & Light Presentation Transcript