LinkedIn: Entrepreneurs' 21st Century Business Accelerator
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LinkedIn: Entrepreneurs' 21st Century Business Accelerator

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  • 1. LinkedIn: Entrepreneurs’ 21st Century Business Accelerator Rapidly Scale Your Business by Building Trusted Relationships Online Entire contents © 2008 by Christopher S. Rollyson
  • 2. Copyrighted material Vision: Web 2.0 Overview • User-generated • Many-to-many • Distributed • Digital Twitter YouTube Web 2.0 Blog Podcast Flickr 5/20/08 RSS Wiki Tagging LinkedIn: Entrepreneurs’ 21st Century Business Accelerator 2
  • 3. Copyrighted material Vision: “Social” Networks, What’s the Big Deal? • Untethered from geography • Find specific people on demand • Communicate asynchronously • Reduce transaction costs • LinkedIn: your window – Understand networks – Unlock potential 5/20/08 The door is unlocked: Learn to turn the knob LinkedIn: Entrepreneurs’ 21st Century Business Accelerator 3
  • 4. Copyrighted material Vision: LinkedIn, Your 21st Century Business Accelerator • Company point of view – Understand social networks’ opportunities for your business – Apply LinkedIn to sales, recruiting, PR, service, R&D… 2003: 4,800 2004: 1,000,000 – CxO tenures less than 2 years 2005: 3,600,000 – The closest thing to security 2006: 8,000,000 – Your personal network helps to hit the ground running 2007: 10,000,000 2008: 21,000,000 • Individual point of view – Your LinkedIn network is yours 5/20/08 LinkedIn: Entrepreneurs’ 21st Century Business Accelerator 4
  • 5. Copyrighted material Vision: Chris Rollyson, 20 Years of Experience with Strategic Change • Global firms, startups, boutiques • Management consultant • Marketing executive • Executive coach • Disruptive change • Cross-cultural 5/20/08 LinkedIn: Entrepreneurs’ 21st Century Business Accelerator 5
  • 6. Copyrighted material Rosetta Stone: Network Review • Networks, connections and levels – Your network – The LinkedIn network – Intros and InMails • Accounts – Free – Business and Plus – Enterprise • Privacy & controls 5/20/08 LinkedIn: Entrepreneurs’ 21st Century Business Accelerator 6
  • 7. Copyrighted material Rosetta Stone: LinkedIn, What Is It and Why Should You Care? • Reduces transaction costs – Finding people – Helping people – Connecting with people – Getting things done • Makes your network for actionable – For you – For others in your network = More business 5/20/08 LinkedIn: Entrepreneurs’ 21st Century Business Accelerator 7
  • 8. Copyrighted material Rosetta Stone: Key Processes Overview • One: write Profile • Two: add Connections • Three: respond to Invitations • Four: search • Five: forward Introductions 5/20/08 LinkedIn: Entrepreneurs’ 21st Century Business Accelerator 1 2 3 4 5 8
  • 9. Copyrighted material Rosetta Stone: Envisioning Your Community • The two poles – Tight ties – Loose ties: let the LIONS roar • Manage expectations – Know yourself… what suits you? – Know your people… what suits them? • Your role as host • Managing connections on the grid.. and off 5/20/08 LinkedIn: Entrepreneurs’ 21st Century Business Accelerator 9
  • 10. Advanced Technique: Action Templates, the Key to Proactivity and ROI External Copyrighted material Network Living • Add connections • Searching • Respond to invitations • Forwarding Introductions Professional Presence Network Building • Profile management • Searching Internal Focus Network Management • Add connections Passive 5/20/08 Investment Type LinkedIn: Entrepreneurs’ 21st Century Business Accelerator Active 10
  • 11. Copyrighted material Advanced Technique: Recommendations Overview • Writing – Reward your strongest connections – Be specific, sincere and short – How the person made impact • Requesting – Specify what you want – Ask diverse people LinkedIn: recommended people contacted 3x others 5/20/08 LinkedIn: Entrepreneurs’ 21st Century Business Accelerator 11
  • 12. Copyrighted material Advanced Technique: Answers… and Questions • Professional crowdsourcing! • Build your expertise by answering questions • Ask for advice by asking questions – The entire LinkedIn community – Only your trusted (1st Level) connections 5/20/08 LinkedIn: Entrepreneurs’ 21st Century Business Accelerator 12
  • 13. Copyrighted material Advanced Technique: Groups • Controlled exposure: contacts with Groups members • Private groups invisible except to members • Create your own affinity group 5/20/08 LinkedIn: Entrepreneurs’ 21st Century Business Accelerator 13
  • 14. Copyrighted material Executive’s Guide to LinkedIn: Seminars to Drive Your Technique Key Goals Key Goals Key Goals • Apply Action Templates to build your strategy • Assumes understanding of most LinkedIn features • Understand and use LinkedIn's advanced features • Focuses on orchestrating LinkedIn's features to run coordinates initiatives • Applies LinkedIn and other Web 2.0 and social network resources to your firm s major processes • Create a network building strategy • Optimize your network between tight and loose ties • Integrates use of select external resources with LinkedIn activities Deliverables Deliverables • Written plan, with specific tactics and follow-ups • Written strategic plan for your initiative, with specific tactics and follow-ups • Join the Executive's Guide to LinkedIn Group on LinkedIn • Access to Executive's Guide to LinkedIn intranet (wiki) 5/20/08 • Join the Executive's Guide to LinkedIn Group on LinkedIn • Continue collaborating in EGLI wiki • Business development • Client relationship management • Recruiting and retention • Public relations Deliverables • In-house training and mentoring • Strategy and program development • Client impact studies • Innovative collaboration and business development models LinkedIn: Entrepreneurs’ 21st Century Business Accelerator 14
  • 15. Copyrighted material Executive’s Guide to LinkedIn: Contact Information Christopher S. Rollyson, Founder EGLI Contact • chris@rollyson.net Information Information • +1.312.925.1549 • http://executivesguide-linkedin.com • http://executivesguide-linkedin.com/blog/ The Global Human Capital Journal Thought • Reports on Web 2.0, social networks Leadership Leadership • CEOs, CMOs and CIOs • http://globalhumancapital.org 5/20/08 LinkedIn: Entrepreneurs’ 21st Century Business Accelerator 15