LinkedIn: Double Breakthrough for Executives

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LinkedIn is transformational for executives in their roles as organization leaders as well as for their individual careers; here's how to tap its power

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LinkedIn: Double Breakthrough for Executives

  1. 1. LinkedIn: Double Breakthrough for Executives • Individual Effectiveness • Enterprise Process Innovation Entire contents © 2008 by Christopher S. Rollyson
  2. 2. Copyrighted material Vision: “Social” Networks, What’s the Big Deal? • Untethered from geography • Find specific people on demand • Communicate asynchronously • Reduce transaction costs • LinkedIn: your window – Understand networks – Unlock potential 4/6/08 The door is unlocked: Learn to turn the knob LinkedIn: Double Breakthrough for Executives 2
  3. 3. Copyrighted material Vision: LinkedIn’s Double Value Proposition for Executives • Individual executives – CxO tenures less than 2 years – The closest thing to security – Your personal network helps to hit the ground running 2003: 10,000 – Your LinkedIn network is yours 2005: 1,000,000 • Corporate leaders – Understand social networks – Apply them to sales, recruiting, PR, service, R&D… 4/6/08 LinkedIn: Double Breakthrough for Executives 2004: 500,000 2006: 4,000,000 2007: 9,000,000 2008: 19,000,000 (estimated) 3
  4. 4. Copyrighted material Vision: Chris Rollyson, 20 Years of Experience with Strategic Change • Global firms, startups, boutiques • Management consultant • Marketing executive • Executive coach • Disruptive change • Cross-cultural 4/6/08 LinkedIn: Double Breakthrough for Executives 4
  5. 5. Copyrighted material Rosetta Stone: Network Review • Networks, connections and levels – Your network – The LinkedIn network – Intros and InMails • Accounts – Free – Business and Plus – Enterprise • Privacy & controls 4/6/08 LinkedIn: Double Breakthrough for Executives 5
  6. 6. Copyrighted material Rosetta Stone: LinkedIn, What Is It and Why Should You Care? • Reduces transaction costs – Finding people – Helping people – Connecting with people – Getting things done • Makes your network for actionable – For you – For others in your network = More business 4/6/08 LinkedIn: Double Breakthrough for Executives 6
  7. 7. Copyrighted material Rosetta Stone: Key Processes Overview • One: write Profile • Two: add Connections • Three: respond to Invitations • Four: search • Five: forward Introductions 4/6/08 LinkedIn: Double Breakthrough for Executives 1 2 3 4 5 7
  8. 8. Copyrighted material Rosetta Stone: Envisioning Your Community • The two poles – Tight ties – Loose ties: let the LIONS roar • Manage expectations – Know yourself… what suits you? – Know your people… what suits them? • Your role as host • Managing connections on the grid.. and off 4/6/08 LinkedIn: Double Breakthrough for Executives 8
  9. 9. Advanced Technique: Action Templates, the Key to Proactivity and ROI External Copyrighted material Network Living • Add connections • Searching • Respond to invitations • Forwarding Introductions Professional Presence Network Building • Profile management • Searching Internal Focus Network Management • Add connections Passive 4/6/08 Investment Type LinkedIn: Double Breakthrough for Executives Active 9
  10. 10. Copyrighted material Advanced Technique: Recommendations Overview • Writing – Reward your strongest connections – Be specific, sincere and short – How the person made impact • Requesting – Specify what you want – Ask diverse people LinkedIn: recommended people contacted 3x others 4/6/08 LinkedIn: Double Breakthrough for Executives 10
  11. 11. Copyrighted material Advanced Technique: Answers… and Questions • Professional crowdsourcing! • Build your expertise by answering questions • Ask for advice by asking questions – The entire LinkedIn community – Only your trusted (1st Level) connections 4/6/08 LinkedIn: Double Breakthrough for Executives 11
  12. 12. Copyrighted material Advanced Technique: Groups • Controlled exposure: contacts with Groups members • Private groups invisible except to members • Create your own affinity group 4/6/08 LinkedIn: Double Breakthrough for Executives 12
  13. 13. Copyrighted material Executive’s Guide to LinkedIn: Seminars to Drive Your Technique Key Goals Key Goals Key Goals • Apply Action Templates to build your strategy • Assumes understanding of most LinkedIn features • Understand and use LinkedIn's advanced features • Focuses on orchestrating LinkedIn's features to run coordinates initiatives • Applies LinkedIn and other Web 2.0 and social network resources to your firm s major processes • Create a network building strategy • Optimize your network between tight and loose ties • Integrates use of select external resources with LinkedIn activities Deliverables Deliverables • Written plan, with specific tactics and follow-ups • Written strategic plan for your initiative, with specific tactics and follow-ups • Join the Executive's Guide to LinkedIn Group on LinkedIn • Access to Executive's Guide to LinkedIn intranet (wiki) 4/6/08 • Join the Executive's Guide to LinkedIn Group on LinkedIn • Continue collaborating in EGLI wiki LinkedIn: Double Breakthrough for Executives • Business development • Client relationship management • Recruiting and retention • Public relations Deliverables • In-house training and mentoring • Strategy and program development • Client impact studies • Innovative collaboration and business development models 13
  14. 14. Copyrighted material Contact Information Christopher S. Rollyson, Founder EGLI Contact • chris@rollyson.net Information Information • +1.312.925.1549 • http://executivesguide-linkedin.com • http://executivesguide-linkedin.com/blog/ The Global Human Capital Journal Thought • Reports on Web 2.0, social networks Leadership Leadership • CEOs, CMOs and CIOs • http://globalhumancapital.org 4/6/08 LinkedIn: Double Breakthrough for Executives 14

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