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Linked: Executives' 21st Century Career Accelerator
 

Linked: Executives' 21st Century Career Accelerator

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LinkedIn changes the rules of career management and business relationships; here's how you can understand its potential and use its power

LinkedIn changes the rules of career management and business relationships; here's how you can understand its potential and use its power

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    Linked: Executives' 21st Century Career Accelerator Linked: Executives' 21st Century Career Accelerator Presentation Transcript

    • LinkedIn: Executives’ 21st Century Business Accelerator Scale Your Business by Building Trusted Relationships Online Entire contents © 2008-2009 by Christopher S. Rollyson
    • Copyrighted material Ecosystem: Chris Rollyson, 20 Years of Experience with Strategic Change Christopher Rollyson Making podcast version of "LinkedIn: Executives’ 21st Century Business Accelerator” 51 minutes ago • • • • • Global firms, startups, boutiques Management consultant Marketing executive Executive coach Disruptive change • Cross-cultural Christopher’s Connections (500+) Current • Founder at The Executive's Guide To LinkedIn • Managing Director at CSRA, Inc. • Editor in Chief at The Global Human Capital Journal Past • Vice President of Marketing & Alliances at nVISIA • Principal Consultant at PricewaterhouseCoopers Management Consulting Services, Strategic Change • Marketing Director, ICE Midwest at KPMG Education • The University of Chicago - Booth School of Business • The University of Chicago - Booth School of Business • Freie Universität Berlin Recommendations • 17 people have recommended Christopher Connections • 500+ connections Websites • Personal Website • Journal for CEOs, CMOs & CIOs • Executive's Guide to LinkedIn Public Profile 5/13/09 • http://www.linkedin.com/in/csrollyson Marc O. Goodman Social Networking Guru, Manager of Virtual Worlds & Director of University Innovations for Alcatel-Lucent Chris Gladwin President & CEO at Cleversafe Inc. Matt Preschern VP, Marketing for IBM Patrick Crane VP Marketing & Advertising at LinkedIn Mark Power Chief Procurement Officer, Hewitt Associates Karen Breen Vogel CEO at ClearGauge Christopher’s Q & A Expertise in • Using LinkedIn (4 best answers) • Internet Marketing (2 best answers) LinkedIn: Executives’ 21st Century Business Accelerator 2
    • Copyrighted material Ecosystem: Web 2.0, The Concept of Social • Many-to-many • Rich asynchronous • Social ecosystem • Expertise economy • Real-time, global Web 2.0 Blog • Inexpensive Wiki • Specific • Digital, Fast 5/13/09 LinkedIn: Executives’ 21st Century Business Accelerator 3
    • Copyrighted material Ecosystem: How LinkedIn Changes the Numbers of Profitability • • Stabilize sales process Change client portfolio – Dispose clients – Focus on raving fans – Impact on profitability Shrink Dispose • Grow Increase focus on USP – Actionable now – Organization change Scale LinkedIn makes Scale quadrant clients more actionable 5/13/09 LinkedIn: Executives’ 21st Century Business Accelerator 4
    • Copyrighted material Ecosystem: Using LinkedIn for Business • LinkedIn: the global storefront for individuals and teams • Blogs: showcase for expertise – Opinions, insights about relevant phenomena – Outreach, co-promotion Exotics Website • Website: static, businesslike Blog – Information about your firm • Exotics – Podcasts, video – Facebook, MySpace – Wikis LinkedIn Web 2.0 Pyramid for Executives and Professionals 5/13/09 LinkedIn: Executives’ 21st Century Business Accelerator 5
    • Copyrighted material Ecosystem: LinkedIn, Your 21st Century Business Accelerator • Company point of view – Understand social networks’ opportunities for your business – Apply LinkedIn to sales, recruiting, PR, service, R&D… 2003: 300,000 2004: 1,000,000 – CxO tenures less than 2 years 2005: 3,600,000 – The closest thing to security 2006: 8,000,000 – Your personal network helps to hit the ground running 2007: 10,000,000 2008: 35,000,000 • Individual point of view Your LinkedIn network is yours 5/13/09 LinkedIn: Executives’ 21st Century Business Accelerator 6
    • Copyrighted material Hands-on: Network Review • Networks, connections and levels – Your network – The LinkedIn network – Intros and InMails • Accounts – Free – Business and Plus – Enterprise • Privacy & controls 5/13/09 LinkedIn: Executives’ 21st Century Business Accelerator 7
    • Copyrighted material Hands-on: Key Processes Overview • One: write Profile • Two: add Connections • Three: respond to Invitations • Four: search • Five: forward Introductions 5/13/09 LinkedIn: Executives’ 21st Century Business Accelerator 1 2 3 4 5 8
    • Copyrighted material Hands-on: Envisioning Your Community • The two poles – Tight ties – Loose ties: let the LIONS roar • Manage expectations – Know yourself… what suits you? – Know your people… what suits them? • Your role as host • Managing connections on the grid.. and off 5/13/09 LinkedIn: Executives’ 21st Century Business Accelerator 9
    • Advanced Technique: Action Templates, the Key to Proactivity and ROI External Copyrighted material Network Living • Add connections • Searching • Respond to invitations • Forwarding Introductions Professional Presence Network Building • Profile management • Searching Internal Focus Network Management • Add connections Passive 5/13/09 Investment Type LinkedIn: Executives’ 21st Century Business Accelerator Active 10
    • Copyrighted material Advanced Technique: Recommendations Overview • Writing – Reward your strongest connections – Be specific, sincere and short – How the person made impact • Requesting – Specify what you want – Ask diverse people LinkedIn: recommended people contacted 3x others 5/13/09 LinkedIn: Executives’ 21st Century Business Accelerator 11
    • Copyrighted material Advanced Technique: Answers… and Questions • Professional crowdsourcing! • Build your expertise by answering questions • Ask for advice by asking questions – The entire LinkedIn community – Only your trusted (1st Level) connections 5/13/09 LinkedIn: Executives’ 21st Century Business Accelerator 12
    • Copyrighted material Advanced Tools: Groups, Bonanza for Associations • Controlled exposure: contacts with Groups members • Private groups invisible except to members • Create your own affinity group 5/13/09 LinkedIn: Executives’ 21st Century Business Accelerator 13
    • Copyrighted material Advanced Tools: Apps • Practical way to extend your profile • Automatic interaction with your network • Invoke content from outside 5/13/09 LinkedIn: Executives’ 21st Century Business Accelerator 14
    • Copyrighted material Path to Value: Select Offerings Introductory Webinar Seminars • Duration: one hour • Duration: three hours • Focus • Focus – Explains LinkedIn’s and social networks’ relevance to executives • Takeaways – How to create value with LinkedIn • Personal effectiveness • Firm competitiveness • – Understanding of the business opportunity – Broad familiarization with key features Takeaways – Detailed guidance for 5 Key Processes • Profile, Add/Respond to Connections • Searching, Forwarding – Individual LinkedIn plan – How to use advanced features 5/13/09 LinkedIn: Executives’ 21st Century Business Accelerator 15
    • Copyrighted material Path to Value: Relationship Value Map High Prioritize investments in Friends, Connections Quadrant III “Pedal to the Metal” Interest Quadrant II “Active Engagement” Low Trust High Quadrant IV “Keep in the Loop” Low Quadrant I “Holding Tank” 5/13/09 LinkedIn: Executives’ 21st Century Business Accelerator 16
    • Copyrighted material 5/13/09 Path to Value: LinkedIn/Facebook and Others LinkedIn: Executives’ 21st Century Business Accelerator 17
    • Copyrighted material Path to Value: Contact • The Executive’s Guide to LinkedIn – Use LinkedIn to drive company and individual value – Blog rated top 10 worldwide by Technorati • – http://executivesguide-linkedin.com/blog/ Online Guide: http://executivesguide-linkedin.com/tools.html • Social networks Microblogs – http://www.linkedin.com/in/csrollyson – http://profile.to/csrollyson (facebook) – http://myspace.com/csrollyson – http://tinyurl.com/orkut-csrollyson – http://tinyurl.com/xing-csrollyson • More Web 2.0 thought leadership – The Executive’s Guide to Twitter • • – Management advice, articles and websites http://executivesguide-twitter.com The Global Human Capital Journal • • – CEO/CMO/CIO journal for transformation, innovation http://globalhumancapital.org The Social Network Roadmap • • 5/13/09 Helps companies adopt Web 2.0 by managing risk http://socialnetworkroadmap.com LinkedIn: Executives’ 21st Century Business Accelerator http://twitter.com/eglii http://twitter.com/egtw http://twitter.com/csrollyson http://twitter.com/snroadmap http://csrollyson.tumblr.com http://plurk.com/user/csrollyson http://identi.ca/csrollyson http://kwippy.com/csrollyson http://csrollyson/tumblr.com/ http://friendfeed.com/csrollyson Other skype/IM - csrollyson iphone - chris@rollyson.net iphone +1.312.925.1549 18