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B2B Social Business Case Study Guide: Jefferson Financial

by on May 07, 2012

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Social business will begin disrupting B2B sales & marketing in 2012, and CSRA's Social Business Education Series shows executives how to take advantage of it. This financial services case study shows ...

Social business will begin disrupting B2B sales & marketing in 2012, and CSRA's Social Business Education Series shows executives how to take advantage of it. This financial services case study shows how Jefferson Financial, which sells variable annuities to investors through investment advisors, grabbed significant market share by using a combination of LinkedIn, Facebook, Twitter and legacy media and marketing.

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B2B Social Business Case Study Guide: Jefferson Financial B2B Social Business Case Study Guide: Jefferson Financial Presentation Transcript