The Pseudo-Panopticon: TheIllusion Created by CSR-Related          Transparency      W. Timothy Coombs, PhD       Sherry J...
Panopitcon
Pseudo-Panopticon:                          “Transparency” of CSR Claims        StakeholdersWatchdogs                     ...
Pseudo-                    Panopticon• False sense of security• Internet creates transparency  myth
Key drivers• CSR can be used to boost reputations• CSR is transparent due to fear of discovery  o Wrongdoing exposed onlin...
Problems• Unlikely to question CSR claims• Apathy permits corporate control of  disclosure• Watchdogs and Internet taken a...
Future research• To what extent do stakeholders believe CSR  information is verified?• What motivates stakeholders to  que...
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Session 5, Coombs & Holladay

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CSR as Strategy?

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Session 5, Coombs & Holladay

  1. 1. The Pseudo-Panopticon: TheIllusion Created by CSR-Related Transparency W. Timothy Coombs, PhD Sherry J. Holladay, PhD University of Central Florida, USA Presented at the International CSR Communication Conference Amsterdam, Netherlands 27 October 2011
  2. 2. Panopitcon
  3. 3. Pseudo-Panopticon: “Transparency” of CSR Claims StakeholdersWatchdogs CSR Claims Internet
  4. 4. Pseudo- Panopticon• False sense of security• Internet creates transparency myth
  5. 5. Key drivers• CSR can be used to boost reputations• CSR is transparent due to fear of discovery o Wrongdoing exposed online o Wrongdoing is punished
  6. 6. Problems• Unlikely to question CSR claims• Apathy permits corporate control of disclosure• Watchdogs and Internet taken as effective monitors of corporate CSR claims
  7. 7. Future research• To what extent do stakeholders believe CSR information is verified?• What motivates stakeholders to question/research CSR claims?• To what degree do stakeholders believe in the pseudo-panopticon?• What sources do stakeholders consult when verifying CSR claims?
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