Session 3, Bowers

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Greenwashing & Credibility

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Session 3, Bowers

  1. 1. More than Ordering Information: Constructing the CSR Experience Through an Online Interface Tom Bowers Northern Kentucky University, US [email_address] CSR Communication Conference October 27, 2011 Amsterdam, NL
  2. 2. Promises of online CSR communication are not being fulfilled <ul><li>Initial CSR interface=CSR homepage </li></ul><ul><li>Prevailing design practices emphasize navigation at the expense of content </li></ul><ul><li>Database design due to the increasing range of activities deemed as CSR </li></ul><ul><li>Lack of clearly articulated CSR identity and philosophy </li></ul>
  3. 3. Research questions <ul><li>RQ 1: To what extent were companies conveying an identity of CSR on the initial CSR interface? </li></ul><ul><li>RQ2: How did the design of these interfaces contribute to conveying a company’s CSR identity? </li></ul>
  4. 4. Three Interface Design Types <ul><li>Interface </li></ul><ul><li>Design Type 1: </li></ul><ul><li>Influence of </li></ul><ul><li>HCI and the </li></ul><ul><li>Printed Page </li></ul>
  5. 5. Three Interface Design Types <ul><li>Interface Design </li></ul><ul><li>Type 2: </li></ul><ul><li>Influence of HCI </li></ul><ul><li>and the Printed </li></ul><ul><li>Page, with Table </li></ul><ul><li>of Contents Form </li></ul>
  6. 6. Three Interface Design Types <ul><li>Interface Design Type </li></ul><ul><li>3: Influence of HCI, </li></ul><ul><li>the Printed Page, and </li></ul><ul><li>Cinema </li></ul>
  7. 7. Finding alternative forms to visualize CSR
  8. 8. Discussion and future lines of inquiry <ul><li>Merging navigation and content via visualization </li></ul><ul><li>Applying the practice of materiality to interface design </li></ul><ul><li>Rethinking online space as rhetorical space and not as a storage area </li></ul>

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