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More than Ordering Information: Constructing the CSR Experience Through an Online Interface Tom Bowers Northern Kentucky University, US [email_address] CSR Communication Conference October 27, 2011 Amsterdam, NL
Promises of online CSR communication are not being fulfilled
Initial CSR interface=CSR homepage
Prevailing design practices emphasize navigation at the expense of content
Database design due to the increasing range of activities deemed as CSR
Lack of clearly articulated CSR identity and philosophy