Session 3, Bowers

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Greenwashing & Credibility

Greenwashing & Credibility

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  • 1. More than Ordering Information: Constructing the CSR Experience Through an Online Interface Tom Bowers Northern Kentucky University, US [email_address] CSR Communication Conference October 27, 2011 Amsterdam, NL
  • 2. Promises of online CSR communication are not being fulfilled
    • Initial CSR interface=CSR homepage
    • Prevailing design practices emphasize navigation at the expense of content
    • Database design due to the increasing range of activities deemed as CSR
    • Lack of clearly articulated CSR identity and philosophy
  • 3. Research questions
    • RQ 1: To what extent were companies conveying an identity of CSR on the initial CSR interface?
    • RQ2: How did the design of these interfaces contribute to conveying a company’s CSR identity?
  • 4. Three Interface Design Types
    • Interface
    • Design Type 1:
    • Influence of
    • HCI and the
    • Printed Page
  • 5. Three Interface Design Types
    • Interface Design
    • Type 2:
    • Influence of HCI
    • and the Printed
    • Page, with Table
    • of Contents Form
  • 6. Three Interface Design Types
    • Interface Design Type
    • 3: Influence of HCI,
    • the Printed Page, and
    • Cinema
  • 7. Finding alternative forms to visualize CSR
  • 8. Discussion and future lines of inquiry
    • Merging navigation and content via visualization
    • Applying the practice of materiality to interface design
    • Rethinking online space as rhetorical space and not as a storage area