Transcending the Transmission Model:  A Reconstruction of CSR Communication From a Constitutive Perspective (CCO) Dennis S...
In Andrew Crane‘s matrix, our paper deals with the right hand side…  Communication as Reflecting Reality Communication as ...
In CSR communication, a number of studies follow the transmission model of communication Communication as complex  process...
Trancending transmission by turning to the CCO view („communication constitutes organization“) Organization as communicati...
CCO perspective originates in the interdisciplinary field of organizational communication <ul><li>Main schools of thought ...
Application of CCO view to CSR communication yields various implications <ul><li>Organizations as polyphonic and contested...
We contribute to the existing literature by proposing a new theory lens <ul><li>Theoretical contributions </li></ul><ul><l...
BACKUP
CCO view has found resonance in journals from management and organization studies  <ul><li>Ashcraft, K. L., Kuhn, T. R., &...
Application of CCO view to CSR communication yields three main implications <ul><li>Organizations as polyphonic communicat...
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Session 19, Schoeneborn, Trittin & Scherer

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CSR & Theory: Constructivist perspectives

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  • * Very happy to be here * Long thought process on which of my papers to present * Paper in progress (cf. Karen meeting, Jim March seminar) Partial paper so-to-speak, will be presented at EGOS in Gothenburg Serves as umbreall for much of my research from recent years
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  • Session 19, Schoeneborn, Trittin & Scherer

    1. 1. Transcending the Transmission Model: A Reconstruction of CSR Communication From a Constitutive Perspective (CCO) Dennis Schoeneborn (U of Zurich) Hannah Trittin (U of Zurich) Andreas Georg Scherer (U of Zurich) This study is part of the research project „ Corporate Legitimacy and Corporate Communication “, funded by the Swiss National Science Foundation (SNF)
    2. 2. In Andrew Crane‘s matrix, our paper deals with the right hand side… Communication as Reflecting Reality Communication as Constituting Reality Internal Focus CSR Integration CSR Interpretation External Focus CSR Identity CSR Image
    3. 3. In CSR communication, a number of studies follow the transmission model of communication Communication as complex process of meaning negotiation Communication as simple process of package-like information transfer What if CSR took communication seriously? “ There are a variety of communication channels through which information about a company's CSR activities […] can be disseminated ” (Du et al., 2010: 13)
    4. 4. Trancending transmission by turning to the CCO view („communication constitutes organization“) Organization as communication Communication in/by organizations <ul><li>Shift in perspective: Communication as basic element of organizations </li></ul><ul><li>Given the ephemeral character of communicative events, organization ’ s existence depends on ability to interconnect </li></ul>Time Organization Communication Organization Communication
    5. 5. CCO perspective originates in the interdisciplinary field of organizational communication <ul><li>Main schools of thought </li></ul><ul><li>Key assumptions </li></ul><ul><ul><li>Constitutive instead of instrumental/mechanistic notion of communication </li></ul></ul><ul><ul><li>Radical interactionism: Organization emerges from communication </li></ul></ul><ul><ul><li>Question of perpetuation/interconnectivity of organization as communication </li></ul></ul><ul><ul><li>Decentering the subject, emphasis on „non-human actors“/sociomateriality </li></ul></ul>Montréal School (e.g., Taylor, van Every, Cooren, Robichaud, Giroux, etc.) McPhee & colleagues (e.g., McPhee, Zaug, Iverson, etc.) „ Boulder School “ (e.g., Kuhn, Ashcraft, Koschmann, etc.) „ Luh Man Group “ (e.g., Luhmann, Seidl, etc.)
    6. 6. Application of CCO view to CSR communication yields various implications <ul><li>Organizations as polyphonic and contested sites of communication </li></ul><ul><ul><ul><li>CSR one of several communicative practices that constitute organizations </li></ul></ul></ul><ul><ul><ul><li>Not only external, but also internal communication – and their interplay </li></ul></ul></ul><ul><ul><ul><li>Talk (in some cases) = action (“aspirational talk”; Christensen et al. 2010) </li></ul></ul></ul><ul><ul><li>(2) CSR communication as constitutive basis of (partial) organizations </li></ul></ul><ul><ul><ul><li>How does CSR communication differ from other communication in its constitutive capacity: pressure of “completion” (Schoeneborn et al., 2011) </li></ul></ul></ul><ul><li>Extending CSR communication to what non-human actors do </li></ul><ul><ul><li>Non-human entities (e.g., texts, scripts, templates) have communicative agency (Cooren, 2004): How to account for their responsibility in CSR? </li></ul></ul>
    7. 7. We contribute to the existing literature by proposing a new theory lens <ul><li>Theoretical contributions </li></ul><ul><li>… to CSR communication: Taking the constitutive and emergent character of communication into account: communication as meaning negotiation </li></ul><ul><li>… to CSR: Emphasizing fundamental role of communication to CSR </li></ul><ul><li>… to CCO: Exploring what the CCO view implies for interorganizational relations (e.g., between firms & stakeholders) </li></ul><ul><li>Practical contributions </li></ul><ul><li>CSR communication as holistic endeavor (external & internal) </li></ul><ul><li>Role of sensemaking & translation instead of info dissemination </li></ul>
    8. 8. BACKUP
    9. 9. CCO view has found resonance in journals from management and organization studies <ul><li>Ashcraft, K. L., Kuhn, T. R., & Cooren, F. (2009). Constitutional Amendments: “Materializing” Organizational Communication. Academy of Management Annals , 3(1), 1-64. </li></ul><ul><li>Cooren, F., Kuhn, T. R., Cornelissen, J. P., & Clark, T. (2011). Communication, Organizing, and Organization: An Overview and Introduction to the Special Issue. Organization Studies , 32(9), 1149-1170. </li></ul><ul><li>Koschmann, M., Kuhn, T. R., & Pfarrer, M. D. (forthcoming). A Communicative Framework of Value in Cross-Sector Partnerships. Academy of Management Review. </li></ul><ul><li>Kuhn, T. R. (2008). A Communicative Theory of the Firm: Developing an Alternative Perspective on Intra-Organizational Power and Stakeholder Relationships. Organization Studies , 29(8-9), 1227-1254. </li></ul><ul><li>Schoeneborn, D. (2011). Organization as Communication: A Luhmannian Perspective. Management Communication Quarterly , 25(4), 663-689. </li></ul>
    10. 10. Application of CCO view to CSR communication yields three main implications <ul><li>Organizations as polyphonic communication (see Christensen & Cheney, 2011; Humphreys & Brown, 2008; Wehmeier & Schultz, 2010) </li></ul><ul><li>CSR communication as one of several communicative practices that collectively constitute the organization </li></ul><ul><li>CSR communication as constitutive basis of (partial) organizations (see Ahrne & Brunsson, 2011; Schoeneborn, Kuhn & Haack, 2011) </li></ul><ul><li>How do organizational phenomena that are primarily constituted by CSR communication differ from other forms of organization? </li></ul><ul><li>Extending CSR communication to what non-human actors do (see Ashcraft, Kuhn & Cooren, 2009; Cooren, 2006; Kuhn, 2008) </li></ul><ul><li>Extending CSR communication in order to account for the agency and responsibility of non-human entities (e.g., texts or other artifacts) </li></ul>

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