CHALHOUB IMPACT  Sustainability is more than a journey       For us, it’s an adventure…
CHALHOUB IMPACT IMPACT is the Social Responsibility strategy of the Chalhoub Group which aims to creatively take responsib...
PILLARS OF ENGAGEMENT    EDUCATION           ENVIRONMENT         HUMANITARIANMANDATE               MANDATE             MAN...
MISSION & VISION
PRIORITY STAKEHOLDER                   EMPLOYEESIMPACT ambassadors are generous individuals that takeout time and share th...
EDUCATION The belief in holistic collaboration has resulted in an innovative approach to how we add value to education in ...
LBM PROFESSORSHIP AT AUSThe Luxury Brand ManagementProfessorship is a course beingoffered under the College ofBusiness to ...
‘EDUCATION IS MAGIC’A collaboration with local NGO START to empower youthliving in Palestinian refugee camps in Lebanon. W...
EDUCATION IS MAGIC - INTERIM RESULTS  Hadeel   Iman   Salam   Khaled                MAKE UP ARTIST SERVICE                ...
EDUCATION IS MAGIC - INTERIM RESULTS                             PERSONAL TRAINER                             Experienced ...
ENVIRONMENT Our ultimate goal is to reduce the       environmental footprint of our operations. Regular assessment of infr...
SPIRIT OF THE GHAF CAMPAIGN                                             Ghaf trees areThe Ghaf tree is seen               ...
SPIRIT OF THE GHAF CONCEPT                 Participate in the              national environmentalOBJECTIVE      mission of...
ENGAGING TEAMS Bringing together teams to share achievements with the goal to widen stakeholder involvement               ...
HUMANITARIAN ASSITANCE As a regional group and a bridge for culture across regions, the Group has an acute apathy for the ...
HOPE FOR CANCER PATIENTS CAMPAIGN                  EXTERNAL:                   IN-STORE    INTERNAL:   FUNDRAISING    COMM...
MOVING FORWARDIMPACT strives to continuously attain the highest levelof added value to the Group.Short-term and long-term ...
PATH TO DESIGNING A CREATIVE STRATEGY                                          What expertise   What are your       What a...
GOALS TO A CREATIVE STRATEGY   Create something that is          Identify your greatest social &  unique and inspirational...
WHERE GOOD IDEAS COME FROM
CHALHOUB IMPACT          For questions:    Ayla.bajwa@mailmac.net
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Chalhoub Case Study with Creativity

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Chalhoub Case Study with Creativity

  1. 1. CHALHOUB IMPACT Sustainability is more than a journey For us, it’s an adventure…
  2. 2. CHALHOUB IMPACT IMPACT is the Social Responsibility strategy of the Chalhoub Group which aims to creatively take responsibility for the companys actions while considering its People, Profit and Planet. By looking at our performance in this way we are able to add value to the Group, ensure its sustainability and integrate our business expertise into the community for relevant social causes. Within Chalhoub IMPACT, there are 3 key focus areas that guide the strategic direction of each project, they are: EDUCATION HUMANITARIAN ENVIRONMENT
  3. 3. PILLARS OF ENGAGEMENT EDUCATION ENVIRONMENT HUMANITARIANMANDATE MANDATE MANDATEEmpower youth Reduce Taking action asregionally and environmental global citizens tointernationally footprint through better the livelihoodthrough innovative innovation of those in needcapacity building GOAL GOALGOAL Enhance employee Mobilize resourcesEquip students with engagement, and innovativelythe knowledge to environmental educate employeesmeet the demands of awareness and on the spirit ofthe economy efficiency of volunteerism operations
  4. 4. MISSION & VISION
  5. 5. PRIORITY STAKEHOLDER EMPLOYEESIMPACT ambassadors are generous individuals that takeout time and share their expertize to mold a uniquecommunity investment experience for marginalizedsociety.IMPACT employees, are considered to be central tothe social responsibility strategy where theycommunicate and intermediate between the differentstakeholders.
  6. 6. EDUCATION The belief in holistic collaboration has resulted in an innovative approach to how we add value to education in the region. The Group works closely with its partners to maintain dynamic interaction, implementing initiatives not only with employees but with students attending partner universities, stretching across the Arab world and Europe.
  7. 7. LBM PROFESSORSHIP AT AUSThe Luxury Brand ManagementProfessorship is a course beingoffered under the College ofBusiness to students at theAmerican University of Sharjah toallow them the opportunity togain in-depth knowledge aboutthe field. Group experts areactively involved in teachingand developing the course withthe academic team at theuniversity.
  8. 8. ‘EDUCATION IS MAGIC’A collaboration with local NGO START to empower youthliving in Palestinian refugee camps in Lebanon. We onceagain leverage our experts to impart real life knowledge tothe all backgrounds.The course was 100% developed by our teams teachingskills in marketing, creative, HR and visual merchandising.The objective was to creatively pass on real life informationand experience for entrepreneurship.
  9. 9. EDUCATION IS MAGIC - INTERIM RESULTS Hadeel Iman Salam Khaled MAKE UP ARTIST SERVICE Great quality products & service offered at mid range price for weddings, parties, events. Promotion mix includes magazines & online Output
  10. 10. EDUCATION IS MAGIC - INTERIM RESULTS PERSONAL TRAINER Experienced trainer using only the best equipment which can be offered at home or in gym. Promote a healthy lifestyle to prepare youth to become better at sports. Promotion mix includes word of mouth & flyers Mohamed Output
  11. 11. ENVIRONMENT Our ultimate goal is to reduce the environmental footprint of our operations. Regular assessment of infrastructure is undertaken to explore new possibilities to reduce our energy consumption, including ‘Green Building’ standards, with the introduction of LEED and ISO 14001 for Group establishments. Awareness activities are also the means in which we impact our employees to positively influence the development of a greener mind-set in the Middle East.
  12. 12. SPIRIT OF THE GHAF CAMPAIGN Ghaf trees areThe Ghaf tree is seen drought tolerant, as a solution to and can withstanddesertification as it low rainfall stabilizes the sand and improves soil Ghaf requires 365 times less water than the palm tree The Ghaf can still manage to stay The number of Ghaf trees in green through the the UAE is rapidly declining to due rapid infrastructure summer and urbanization
  13. 13. SPIRIT OF THE GHAF CONCEPT Participate in the national environmentalOBJECTIVE mission of the UAE to reinstate the Ghaf Tree as a natural treasure Educate the consumer on the importance of the GhafGOAL and use our strengths in retail to reach out to our consumers & engage them on an environmental cause
  14. 14. ENGAGING TEAMS Bringing together teams to share achievements with the goal to widen stakeholder involvement over time
  15. 15. HUMANITARIAN ASSITANCE As a regional group and a bridge for culture across regions, the Group has an acute apathy for the suffering. It is important for us to instill the spirit of volunteerism within our employees to create a ripple effect of positive change while creating truly global citizens Initiatives have been implemented to support victims of illness, conflict and disaster.
  16. 16. HOPE FOR CANCER PATIENTS CAMPAIGN EXTERNAL: IN-STORE INTERNAL: FUNDRAISING COMMUNITY: EMPLOYEE VOLUNTEER FUNDRAISING MISSIONS
  17. 17. MOVING FORWARDIMPACT strives to continuously attain the highest levelof added value to the Group.Short-term and long-term strategies have been put inplace alongside measures to constantly benchmarkand assess our growth.These initiatives are cascaded through the groupand across countries to ensure its sustainablegrowth, allowing employee performance to belinked to the social responsibility strategy of theGroup.
  18. 18. PATH TO DESIGNING A CREATIVE STRATEGY What expertise What are your What are your does your business strengths? values? business offer? How do you What causes incentivize teams align to your to get involved? values?
  19. 19. GOALS TO A CREATIVE STRATEGY Create something that is Identify your greatest social & unique and inspirational for environmental impact and turn your company this into an opportunity Include your stakeholders in the creation a strategy that is integrated into your business
  20. 20. WHERE GOOD IDEAS COME FROM
  21. 21. CHALHOUB IMPACT For questions: Ayla.bajwa@mailmac.net
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