How To Leverage Amazon.com      To Attract New Clients          Publishing books, Kindle Ebooks,             CDs and MP3 D...
How and why Amazon.com         can be a good source of leads• Amazon.com represents 44% of all  North American book sales•...
What you need to know before youdecide to publish your content on Amazon• Not a get rich quick method• Not a get noticed q...
What you need to know before youdecide to publish your content on Amazon• Lulu.com• CreateSpace.com• Smashwords.comwww.dra...
What results you can expect• Royalties• Visibility• Promotionswww.dragonwyze.com   How To Leverage Amazon.com to Attract N...
How to create & structure content that will    be effective at generating leads• Lead generation mindset• Walk them throug...
Defining the content of your product• Who is your target audience?• What information are they looking for  when they shop ...
Defining the content of your product• Table of contents• Connection to your products & services• Showcase your best stuffw...
Developing an irresistible title• Research other titles on Amazon.com• What is the big question your product  answers?• Ir...
Building in calls to action that will    drive leads to your website• Front matter offers      – Subtle      – Build credi...
Building in calls to action that will    drive leads to your website• Back matter offers      – Commercials      – Free of...
Building in calls to action that will    drive leads to your website• Inside content offers      – Subtle      – Enhanced ...
Options for developing the content•   Books•   Kindle Ebooks•   CDs•   MP3 downloadswww.dragonwyze.com   How To Leverage A...
How to create a marketing funnel that builds on             your lead-gen productwww.dragonwyze.com   How To Leverage Amaz...
The basics of a marketing funnel and how your       Amazon lead-gen product fits in• The Key:      – multiple pathways to ...
Integrating the parts of your marketing funnel              through cross promotionwww.dragonwyze.com   How To Leverage Am...
Integrating the parts of your marketing funnel              through cross promotion• Every product points to every other  ...
Ideas for promoting your Amazon         lead-generating product•   Virtual launch party•   Blog tour•   “Shop” Page•   Tel...
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How To Leverage Amazon.com To Attract New Clients, Day 1

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Slides for Day 1 of the "How To Leverage Amazon.com To Attract New Clients" course by Carma Spence, http://www.dragonwyze.com/ebookclass/

Published in: Technology, Business
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How To Leverage Amazon.com To Attract New Clients, Day 1

  1. 1. How To Leverage Amazon.com To Attract New Clients Publishing books, Kindle Ebooks, CDs and MP3 Downloadswww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 1
  2. 2. How and why Amazon.com can be a good source of leads• Amazon.com represents 44% of all North American book sales• People trust Amazon.com for online purchases• Amazon.com is a master of cross sellingwww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 2
  3. 3. What you need to know before youdecide to publish your content on Amazon• Not a get rich quick method• Not a get noticed quick method• No revisions once publishedwww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 3
  4. 4. What you need to know before youdecide to publish your content on Amazon• Lulu.com• CreateSpace.com• Smashwords.comwww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 4
  5. 5. What results you can expect• Royalties• Visibility• Promotionswww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 5
  6. 6. How to create & structure content that will be effective at generating leads• Lead generation mindset• Walk them through the process of wanting more from you• Integrate into a strategic marketing funnelwww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 6
  7. 7. Defining the content of your product• Who is your target audience?• What information are they looking for when they shop at Amazon.com?• What content do you already have that you can re-purpose for an Amazon.com product?www.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 7
  8. 8. Defining the content of your product• Table of contents• Connection to your products & services• Showcase your best stuffwww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 8
  9. 9. Developing an irresistible title• Research other titles on Amazon.com• What is the big question your product answers?• Irresistible words & phraseswww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 9
  10. 10. Building in calls to action that will drive leads to your website• Front matter offers – Subtle – Build credibility & expertise – Introduction - Preface – TOC - About the Author – Testimonialswww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 10
  11. 11. Building in calls to action that will drive leads to your website• Back matter offers – Commercials – Free offers – Enhanced resourceswww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 11
  12. 12. Building in calls to action that will drive leads to your website• Inside content offers – Subtle – Enhanced resourceswww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 12
  13. 13. Options for developing the content• Books• Kindle Ebooks• CDs• MP3 downloadswww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 13
  14. 14. How to create a marketing funnel that builds on your lead-gen productwww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 14
  15. 15. The basics of a marketing funnel and how your Amazon lead-gen product fits in• The Key: – multiple pathways to work with you• Low cost of entry• Psychology of paying to get to know youwww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 15
  16. 16. Integrating the parts of your marketing funnel through cross promotionwww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 16
  17. 17. Integrating the parts of your marketing funnel through cross promotion• Every product points to every other product• Multiple funnels point to each otherwww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 17
  18. 18. Ideas for promoting your Amazon lead-generating product• Virtual launch party• Blog tour• “Shop” Page• Teleseminars• Webinars• Article marketing• Amazon reviewswww.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 18

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