The short story of
Dr. Balazs Csorjan
investment promotion specialist
I have two master
degrees from the University
of Debrecen, Hungary.
In 1998 I achieved an MSc
degree in economics and
business administration, in 2005
an MSc degree in law.
1998 - 2002
I worked for a bank as a
corporate loan officer, for a
leasing company as a business
development manager and for
the Municipality of Debrecen as
I still feel lucky to have the chance to work
for the oldest and maybe the best Eastern
European investment promotion agency:
the ITD Hungary.
As a branch manager and later as a
regional director, I took part in 300+ site
selection projects. We managed the
formation of a new IT & global business
services (SSC) industry in Debrecen City,
the Pharmapolis Health Industry Cluster,
and attracted more added-value
businesses of global food, automotive,
electronic and logistic industries.
The settled companies created
4,000+ local jobs in manufacturing,
service and logistic business.
Financial Times’ fDi Magazine
ranked my region as the nr.1
Eastern European location, based
on fDi strategy.
After 18 years, ITD Hungary was
shut down by the new government.
As a freelancer (interim) investment
promotion specialist, I work for more
Hungarian business parks and
municipalities, with a strong online
approach in location marketing and
sales lead generation.
My investment promotion blog,
‘Business Park Institute’ provides
ideas and guides for economic
My client, Polgar Industrial and Logistic
Park was awarded the ‘Industrial Park of
the Year 2011”.
The leading Eastern Hungarian logistic
park attracted the logistic activities of Jabil
Circuit (electronics), Toyota Tsusho
(automotive), Electrolux (white goods),
Gyermelyi (food processing).
I am responsible for the sales and
marketing of M35 Business Park, Eastern
Hungary. I also manage the strategic
planning and implementation of economic
development projects of the municipality
Hajduboszormeny. The projects involve
online place branding: economic
development blogging, slidesharing and
Social media marketing means for me: producing useful and
interesting content for site selection teams, to support their job.
… and sharing the B2B content in targeted groups of
Social media marketing coaching
As an internal and permanent consultant, I can help you and your colleagues to
improve your content creation and distribution skills, reaching more site selecting
companies, acquire more investment projects and have more opportunities.
● married; my wife works for a Hungarian
philharmonic orchestra as the head of artistic
● my twin daughters was born in 2011
● I play basketball, squash and I jog
● My Myers-Briggs index is ENFJ
● I’m one of the editors of a Hungarian wine and
I hope to hear about you soon:
csorjan @ businessparkinstitute.com