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Joy Of Giving Week
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Joy Of Giving Week



Joy of Giving week is being celebrated from September 27, 2009 to October 3, 2009. This presentation was made in CSO Partners workshop "Opportunities in Challenging Times - A Workshop for NGOs" held ...

Joy of Giving week is being celebrated from September 27, 2009 to October 3, 2009. This presentation was made in CSO Partners workshop "Opportunities in Challenging Times - A Workshop for NGOs" held on September 14-15, 2009 @ Secunderabad



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    Joy Of Giving Week Joy Of Giving Week Presentation Transcript

    • About GiveIndia
      • A non-profit that aims to promote efficient and effective “giving” that provides opportunities for the poor in India.
      • Through an online platform www.GiveIndia.org , designed as a “philanthropy exchange”, where donors can directly choose causes to support.
      • Professionally managed (IIMA, ISB, CAs, TISS, CEO is ex-Country Head BNP Paribas) yet highly committed (office in Municipal school, many volunteers, modest means of travel, highly cost conscious)
      • Highly committed and supportive Board
        • N Vaghul, Chairman- GiveIndia and ex Chairman- ICICI Bank
        • Amit Chandra, MD- Bain Capital India
        • Anu Aga, Chairperson- Thermax
        • Kishore Chaukar- Director Tata Sons
        • Rama Bijapurkar- Strategic Marketing Consultant
        • Tarun Das- Chief Mentor, CII
        • Venkat Krishnan N.- Founder, GiveIndia
      • ~200 NGOs listed from ~15 states
      • Rs27cr, >150,000 individual donations in 2008-09
      • 2 nd largest Indian retail fundraising organisation
      • Youngest (9yrs old) among the top 5
    • About GiveIndia
      • Founding Charity Partner of Mumbai & Delhi marathons- till March 2008.
      • 1,200 runners in 2 cities getting 35,000 individuals to donate Rs8cr p.a.
      • Record breaking low fundraising cost of 4% v/s benchmark of 30%
      • 35,000 executives from 40 of India’s leading companies donate Rs60 lacs p.m.
      • From 22 year olds earning Rs5,000 p.m and donating Rs50 to CEOs donating Rs10,000 p.m.
    • India- Ready for a Movement!
      • The Indian public is ready for change- we see this WHEREVER we go- youth and children, corporate execs, in NGOs…
        • Slew of clean people entering politics
        • Growing # of fellowships (TFI, Gandhi Fellows in Delhi)
        • The pink chaddi campaign in Bangalore
        • TOI campaigns (Lead India, Vote India, Teach India…)
        • Sheer anger after 26/11 in Mumbai
      • Building a platform for people to decide how they wish to engage, will EMPOWER them to become proactive and engaged citizens
      • A platform which will bring people from all walks of life together and encourage them to get involved through giving – time, money, skills or love.
      • A concerted effort across companies, celebrities, business heads, NGOs, schools/colleges, and the “aam junta”…
    • Imagine that from Sept 27 to Oct 3, 2009 all over India…
    • More than 100,000 housing societies are playing “Housie”/Tambola to support causes…
    • Millions of people donate blood and organs in cities, towns, villages
    • More than 100,000 students from 300 colleges all over India are organising Joy Fests, with street theatre and volunteer opportunities
    • Imagine that from Sep 27-Oct 3…
      • Top FMCG companies announce that they are donating 1% of that week’s sales to causes of their choice
      • Children from over 5,000 schools, youth from over 500 colleges and 100s of street theatre groups all over India are engaging with NGOs, performing plays, organising JoyFests and promoting awareness on various issues.
      • Telcos are sending out SMSes to all their subscribers requesting them to donate Rs 10 each via SMS.
      • Agricultural Engineers are giving free advice to farmers and helping them boost productivity
      • People living in slums are feeding people on the streets 1 out of their 2 rotis
      • NDTV, CNNIBN, Times, DNA, etc are carrying 15min daily news capsules on what everyone is doing during the Joy of Giving Week.
      • Fashion designers and artists all over India are holding charity auctions
      • Spiritual leaders, church priests, maulvis are giving “pravachans” and sermons on giving during the week
      • Employees of ONGC, Infosys, Taj Hotels and several cos. are all donating one day’s salary to a cause.
      • Top TV Soaps showcase families engaged in acts of giving
      • Who is going to make this happen?
      Everyone, actually… Joy of Giving Week is an OPEN platform that gives every Indian the opportunity to get involved in the way THEY like…
    • GiveIndia is anchoring the week
      • GiveIndia is putting together the environment for the Week by
      • Exciting thousands of NGOs all over India through a workshop series
      • Bringing celebrities, corporates, schools and colleges on board as partners
      • Securing media partners for a high voltage, cross-media ‘giving’ campaign
      • Creating “Volunteer Task Forces” in major metros to begin with and smaller towns at a later stage
      • Disseminating information widely through the Joy of Giving Week website
      • Organising non-fundraising activities like giving seminars, charity contests etc
      • Creating a bank of fund-raising ideas that anyone can use during the week
      • Designing ready reckoners / kits for a few key ideas
      • Setting up and operating a helpline for all stakeholders during the week
    • What kind of events?
      • Riverside Design for Giving Contest for school children in 35,000+ schools and 100+ NGOs all over India
      • JAM’s College Joyfest , reaching out to 3000+ colleges all over India and at least 300+ expected to participate
      • Goonj will run the largest ever “ clothes donation ” campaign in 25 cities, raising at least 1 crore pieces of clothing
      • Autorickshaw unions in Chennai and Dabbawalas in Mumbai will participate
      • ISB will run the “ Shadow CEOs Auction ”
      • “ I am the change” project by MAM movies will document various efforts
      • City level events like
        • Stars4Charity & CEOs Ramp Walk in Mumbai
        • Joyboxes by Udayan Care, MakeMyTrip carbon offsets in Delhi
        • P2W2, “ Battle of the Buffets ” in Chennai
        • Dreamathon, PPBA badminton event in Bangalore
        • Free cataract surgeries, skits by disabled children in Ahmedabad
        • Events in Jaipur, Jamshedpur, Nagaland, Rajkot, Chandigarh and several other towns all over India
    • Terrific Support
      • Celebrities
        • Sachin Tendulkar, Rahul Dravid, Prakash Padukone, Geet Sethi, etc.
        • Nandita Das, Mani Ratnam, Suriya, Madhavan, Shriya Saran and others
      • Corporates
        • Azim Premji, KV Kamath, Narayana Murthy, Adi Godrej, Ajay Piramal
        • Apollo Hospitals, Oriental Cuisine, Park Hotels, Real Image
        • Firstsource, OOH Media, Tata Tele, AFL, Google, Yahoo, Microsoft, Astra Zeneca, MakeMyTrip, Oxford Bookstores
      • … and several others…
      • Media
        • Network18 (CNN-IBN, CNBC), NDTV, MTV, Disney
        • TOI, HT, Telegraph, Ind Exp, New Ind Exp
        • Local channels like Star Vijay, SS music, TV9, LocalTV, Live India
      • Government
        • CM of Delhi, Governor of West Bengal
        • Ministry of I&B (DD/AIR), Dept of IT & Telecom
      • Our goal?
      At least 1 crore, ideally 2 crore Indians engage in “acts of giving” in Year1. No event in India other than the elections has had such large numbers of people come together ever. With YOUR support, we can make it happen…
    • How Will You Benefit?
      • The Joy of Giving Week will be well known by September 27 and over the years, will grow into an even bigger “Festival”
      • Everyone will be “primed to give”, making it easy to access people and get their support
      • Companies, media houses and individuals will be looking for opportunities to get engaged in giving- money, time, resources or skills
      • Resources will particularly be available more easily (hosting of events, giving products free like chocolates, tiles, paints, etc., and more so, giving services free)
      • Large national initiatives and city-wide initiatives will offer collaboration opportunities (e.g., School Giving Challenge, Clothes Collection Drive, Book Collection Drive, College Joyfest)
      • In short, the “environment” will be set for you to make the most of it
      • And all this with Zero cost of participation in the Week  !
    • What are others in AP doing?
      • KIMS- free health check ups
      • UshaLaxmiBCF- free breast cancer screenings for the poor
      • Blue Cross- awareness of animal rights
      • Swechha Foundation- Trek2Help @Rs3000 *50 people
      • HRAAP- tent cards
      • Fusion- Signature dish campaign
      • Desire- Musical Nite
      • Local TV- cleanliness drive show
      • Radio Mirchi- toy collection drive
      • AP Tourism Board- Heritage walk, NGO/corporate bids for monuments
      • CSA Book Launch on Adoption at Crosswords
      • Seva Foundation Dandiya for a cause
      • Akshay Akruti- kite flying competition as a fundraiser
    • So what can you do?
      • Conceptualise and design your own event(s) and activities for the Joy of Giving Week
      • Explore your contacts. Remember, EVERYONE has connections and we can leverage these to our advantage during the Week
      • If you are a LARGE network organisation (e.g., Childline), you could look at doing an event that involves several organisations coming together (e.g., 1098 initiative with a channel)
      • If you are small, do local events, or you can also sign up to participate in some of the major national events
          • Join Goonj’s Vastrasamman campaign ( www.goonj.info )
          • Get schools to participate in Design4Giving Contest
          • ( www.designforgivingcontest.com )
          • Partner with colleges you know for Joyfests
          • ( www.joyfest.in )
          • Participate in the India Giving Challenge ( www.giveindia.org/IGC )
    • What events can you do?
      • Signature Dish Campaign in restaurants
      • Housie/Tambola in societies, offices, clubs
      • Stalls in malls or offices to sell products and/or promote awareness (Diwali season is coming up)
      • Small music concerts, plays for a cause
      • % of sales from local shops and stores
      • Awareness campaign using local volunteers for your cause, including street plays
      • Register your event ideas and ask for resources and volunteers for your events. Call helpline 022-67876345, or Rahul at 9908216677 or email us at [email_address] , rahul@giveindia.org
      • Free access to use the Joy of Giving Week logo in your campaign once your event is registered
    • Thank You