for your digital strategy
Applix Digital Publishing Presentation 2015
Nowadays the digital contents
consumption occurs on
diﬀerent channels and
The possibility to distribute
them in an eﬀicient way
ensuring the same experience
on diﬀerent channels allows
publishers to strengthen the
connection with users
generating new business
Applix supports the “content
companies” in their evolution
towards the digital strategy.
OUR TEAM COMPETENCE
Experts with long experience in the
THE USER EXPERIENCE
Young talents, professionals in user interface
and design project digital products with
specific attention for their usefulness, user-
friendliness and system’s eﬀiciency.
Applix developed diﬀerent proprietary
technologies which can be integrated one
another or with our customer’s products
creating a unique and engaging mobile
MAIN FLOW AND SOLUTIONS
UI / UX
OUR SOLUTIONS WILL HELP YOU IN:
Digital content for your users
The same content is published on diﬀerent channels
DIFFERENT PLATFORM INTEGRATION
Focused and integrated solutions
End-to-end solutions for each single type of distribution
Our expertise goes from mobile to content management for web and print.
Customers’ support and fast prototyping
We work closely with our clients to share with them the best solutions in terms of development,
design and user experience.
Maximization of revenues
Thanks to our solutions, publishers can increase their revenues through new e/m-commerce
strategies, couponing, focused promotions etc.
Focus on R&D
We work closely with our clients to improve our solutions and to face the challenges of the market.
User engagement and user behaviour monitoring
Thanks to social network sharing, your brands can have more visibility engaging your users.
Furthermore, our solutions allow to monitor user/reader behaviour to develop focused marketing
for your content
MOBILE - APP - WEB
One solution for all the AppStores and devices.
Viewerplus is the platform that, starting from a PDF or from your editorial
systems, changes paper-based publications into innovative digital
Perfect for the digital version of newspapers and magazines and for the
digitization of books, pamphlets, catalogues and brochures.
The Next Step in Digital
VIEWERPLUS – DIGITAL PUBLISHING SOLUTION
VIEWERPLUS - FUNCTIONALITIES
• Apps for Apple (iPad and iPhone), Android (tablet
and smartphone), Amazon, Samsung Apps Store,
Kobo and web reader
• Social network integration
• New forms of ADV
• e/m-commerce for products/services purchase
directly from the App
• Integration with proximity marketing platforms
(beacon and iBeacon) to engage users even in
• Geolocation through store locators.
• Integration with In-App purchases and
• Diﬀerent distribution channels (e.g. Magbox)
• Push Notifications
• Oﬀ-line reading
• Full text search
Discover all the functionalities downloading our product
showcase for Apple and Android on the AppStores
VIEWERPLUS – DIGITAL KIOSK (MONO AND MULTI-HEAD)
The platform can be used to develop mono and multi-head Apps
according to the diﬀerent needs
It’s mainly used by publishers with lots of
brands or by associations/fair
organisations that want to enclose in one
App all the publications of their members.
It’s perfect for those with a strong
brand, well recognised on the market.
VIEWERPLUS – ALL NEWS APP
Flipping-through pages and
If publishers don’t want to create a static
edition, it’s possible to integrate it with
content taken from the web, both from
your website and from other information
sources, always following a semantic
This gives users and readers the possibility
to read news in a more continuous and
“liquid” way, filtering them for priority and
Mycromags is a solution that
operates as a news aggregator
and records users preferences
according to what they read
and search on national and
international web sources..
It enables publishers, companies and
end users to develop and customise
their own publishing products.
Mycromags can be integrated with other
mobile solutions and every time users read,
searches online and selects the sources,
The result is a a news stream that is diﬀerent
for each person an oﬀers users only the
content which fits their interests.
MYCROMAGS – YOUR PERSONALIZED NEWS
MYCROMAGS – HOW IT WORKS
Two diﬀerent roles for users
Reader: users can select the articles and
information that best fits their interests and
passions from other people’s news streams.
Publisher: by selecting the sources and
activating the recommendation and
suggestion system named Orkestra, users can
create their own news stream.
Web CMS for a fast multi-channel
Build your online presence, on desktop and
mobile devices thanks to a multi-publishing
solution that allows publishers to manage
and distribute their content on the digital
channels (websites/mobile and Apps).
Thanks to the CMS it’s possible to give more
value to your content with the integration
with platforms specialised in:
• Semantic analysis
• Process of content customisation in real
• Management of the optimisation and
positioning on the most important
search engines (SEO)
• Social network interaction
APP GENERATOR PLATFORM
It’s our solution that allows you
to develop and manage your
content on diﬀerent devices
thanks to native Apps and HTML
cutting down on costs and
This is the best solution to present your
company or to manage your books
content in pre-established modules
specifically developed to gain a perfect
level of detail.
Immersive virtual reality experiences
Among the first companies in Europe to develop
business applications with Oculus technology,
Applix creates Apps specifically conceived for virtual
reality devices, allowing users who are wearing the
viewer to dive into realistic 3D reconstructions of
environments and products.
The VR technology is extremely
versatile and can be used in
several sectors – above and
beyond gaming – to live everyday
experiences (exhibitions, events,
retail) in a completely new way.
WEARABLE, NEARABLE & BEACON
Applix always devotes its resources to
the research for and the development of
solutions that meet the evolution of the
sector, oﬀering ever more products
related to the immersive experiences
on VR devices, to smartification and
We create projects able to interact with
users and the surrounding
environment, improving engagement
through state-of-the-art technologies
such as smart watches, wearables and
immersive experiences for VR devices.
Maximisation of the
Our e-commerce solution allows publishers
and companies to create a stream of new
revenues and important information on
users without a direct involvement in the
operative management of these services.
It clusters and proposes oﬀers from
diﬀerent small and big dealers, to allow
them to sell their products giving users/
readers a unique purchase experience.
Thanks to this solution, publishers may
both monetise ADV in their publications
and sell directly from their catalogues the
Social sharing of your content
With our solutions, your content can be
shared on the diﬀerent social platforms.
This allows you to:
• Increase the number of your customers
• Spread your brand
• Reinforce the relationship with your
Our solutions can be integrated with Ads
plug-ins of social networks (e.g. Facebook)
to increase user engagement, finding your
ideal target audience and creating new
revenues directly from the App.
KNOW YOUR READERS BEHAVIOUR
App-BI is an analytics suite– that clients may integrate in their Apps – that allows to track the end-
users behaviour. It’s a business intelligence tool that can be used by the mobile publishing industry
to select KPI developing more focused marketing strategies.
For further information visit the website: www.app-bi.com
App-BI is a product developed by Applix Xorovo,
an Applix Group company.
Since 2011 we have created three international partnerships
that allow us to integrate our solutions with state-of-the-art
products and technologies.
AdmantX takes advantage of
the semantic technology to
cluster content in real-time,
increasing considerably the
level of relevance compared to
the search through key words.
Leader of vocal and imaging
Thanks to this partnership our
solutions may oﬀer the same
functionalities of text2speech
necessary for the education
Leader of editorial solutions
and content management
The aim of this partnership is
to face the growing need of
publishers to find solutions and
eﬀicient platform that can
optimise the costs linked to the
production and diﬀusion of
content following the
“Interactive Edition” logic.
(paper, web, tablet).
Leading company in the
intelligent data collection,
mobile and social engagement,
it has developed a platform
specifically thought for the
publishing market that allows
publishers to use e-commerce
and social network
potentialities to maximise user
engagement and increase
per year *
of digital magazine
market share in
of the most read
are developed with
of the most read
are developed with
organs digitised all
around the world
*Data from internal source ** Ads 2015 data
Founder and CMTO
Founder and CEO
Business & Program Director
Product and Business Development
Centro Direzionale Magnolie,
Via Milano 37/c, 20064, Gorgonzola (MI)
via Pergolesi 11
20811 Cesano Maderno (MB)
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