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WordPress and SEO were made to go together just like chocolate and peanut butter. With strategic marketing and planning, you can achieve your SEO and business lead goals. This presentation is an overview of essential things you need to understand today to optimize your site in compliance with current accepted best practices. For a version of the presentation which includes links to references and supportive information, visit http://charlestonpr.com/posts/2014-wordpress-seo-fundamentals/.