2011 wordpress and seo presented to charleston wordpress users group

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2011 wordpress and seo presented to charleston wordpress users group

  1. 1. WordPress SEO or It’s all about the organization for Organic results
  2. 2. presented to <ul><li>Charleston WordPress Users Group </li></ul><ul><li>November 8, 2011 </li></ul>
  3. 3. organic seo <ul><li>Finding diamonds </li></ul><ul><li>Standing out </li></ul><ul><li>Being different </li></ul>
  4. 4. panda rules <ul><li>Summer 2011 </li></ul><ul><li>Google Panda </li></ul><ul><li>We are family </li></ul><ul><li>Connected </li></ul><ul><li>Interesting </li></ul><ul><li>Involved </li></ul><ul><li>Useful </li></ul>
  5. 5. norms Source: Google’s Summer 2011 Benchmarking Newsletter
  6. 7. SEO and WordPress
  7. 8. what are you working towards? <ul><li>Know your goal </li></ul><ul><li>Research </li></ul><ul><li>What do they type? </li></ul><ul><li>Keyword tool </li></ul><ul><li>Alexa </li></ul><ul><li>Competitor analysis </li></ul>
  8. 9. hand holds <ul><li>URL keyword focused if possible </li></ul><ul><li>Copy written for your goals </li></ul>
  9. 10. content is king <ul><li>Create </li></ul><ul><li>Distribute </li></ul><ul><li>Share </li></ul><ul><li>Comment </li></ul>
  10. 11. wordpress SEO <ul><li>Best in class </li></ul><ul><li>Light weight </li></ul><ul><li>Easy to configure </li></ul><ul><li>Updated regularly </li></ul>
  11. 12. taxonomy <ul><li>Map it out </li></ul><ul><li>Identify primary </li></ul><ul><li>Supporting branches </li></ul><ul><li>Categories </li></ul><ul><ul><li>One per post </li></ul></ul><ul><li>Tags as modifiers </li></ul><ul><ul><li>Not contained in post titles </li></ul></ul>
  12. 13. all ins <ul><li>Title </li></ul><ul><ul><li>page </li></ul></ul><ul><ul><li>file media library </li></ul></ul><ul><li>Text </li></ul><ul><li>Tags </li></ul><ul><ul><li>alt </li></ul></ul><ul><ul><li>post </li></ul></ul><ul><ul><li>H2, H3 </li></ul></ul><ul><li>Page </li></ul><ul><li>Subheads </li></ul><ul><li>Descriptions </li></ul>
  13. 14. other considerations <ul><li>Inbound links </li></ul><ul><li>Pingbacks </li></ul><ul><li>Bold </li></ul><ul><li>Cross site links as on-page navigation </li></ul><ul><li>No “click this link” rather, “click for map to our location” </li></ul>
  14. 15. author, author <ul><li>Google Profile </li></ul><ul><ul><li>rel=”author” and rel=”me” </li></ul></ul><ul><li>Best writer about this is Joost de Valk aka Yoast </li></ul><ul><ul><li>http://yoast.com/wordpress-rel-author-rel-me / </li></ul></ul>
  15. 16. be social <ul><li>Important </li></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>Bing </li></ul></ul><ul><li>Channels </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Google+ </li></ul></ul><ul><ul><li>SlideShare </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Bookmarks </li></ul></ul><ul><ul><li>Reddit </li></ul></ul>
  16. 17. questions? <ul><li>References: </li></ul><ul><ul><li>WordPress.org </li></ul></ul><ul><ul><li>Yoast </li></ul></ul><ul><ul><li>Google Webmaster Tools SEO Guide </li></ul></ul>
  17. 18. photo credits <ul><li>Some images are iStock purchases. Some are from Flickr creative commons attribution license area. </li></ul><ul><li>Squirrel -- http://www.flickr.com/photos/johne777/ </li></ul><ul><li>Target – stock.xchng http://www.sxc.hu/photo/1078183 </li></ul><ul><li>Rock climbing -- http://www.flickr.com/photos/alexindigo/2571641539/sizes/z/in/photostream/ </li></ul><ul><li>BurgerKing King – General Tom’s Blog http://generaltom.blogspot.com/2011/03/burger-king-kings-reign-ends.html </li></ul><ul><li>Panda -- http://www.flickr.com/photos/pagedooley/ </li></ul><ul><li>Gossipy ladies -- http://www.flickr.com/photos/kamshots/ </li></ul><ul><li>Diamond in matrix attributed to the Smithsonian Institution http://academic.emporia.edu/abersusa/go340/students/flax/matrix </li></ul><ul><li>Chain -- http://www.flickr.com/photos/botheredbybees/ </li></ul>

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