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2011 wordpress and seo presented to charleston wordpress users group
 

2011 wordpress and seo presented to charleston wordpress users group

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    2011 wordpress and seo presented to charleston wordpress users group 2011 wordpress and seo presented to charleston wordpress users group Presentation Transcript

    • WordPress SEO or It’s all about the organization for Organic results
    • presented to
      • Charleston WordPress Users Group
      • November 8, 2011
    • organic seo
      • Finding diamonds
      • Standing out
      • Being different
    • panda rules
      • Summer 2011
      • Google Panda
      • We are family
      • Connected
      • Interesting
      • Involved
      • Useful
    • norms Source: Google’s Summer 2011 Benchmarking Newsletter
    •  
    • SEO and WordPress
    • what are you working towards?
      • Know your goal
      • Research
      • What do they type?
      • Keyword tool
      • Alexa
      • Competitor analysis
    • hand holds
      • URL keyword focused if possible
      • Copy written for your goals
    • content is king
      • Create
      • Distribute
      • Share
      • Comment
    • wordpress SEO
      • Best in class
      • Light weight
      • Easy to configure
      • Updated regularly
    • taxonomy
      • Map it out
      • Identify primary
      • Supporting branches
      • Categories
        • One per post
      • Tags as modifiers
        • Not contained in post titles
    • all ins
      • Title
        • page
        • file media library
      • Text
      • Tags
        • alt
        • post
        • H2, H3
      • Page
      • Subheads
      • Descriptions
    • other considerations
      • Inbound links
      • Pingbacks
      • Bold
      • Cross site links as on-page navigation
      • No “click this link” rather, “click for map to our location”
    • author, author
      • Google Profile
        • rel=”author” and rel=”me”
      • Best writer about this is Joost de Valk aka Yoast
        • http://yoast.com/wordpress-rel-author-rel-me /
    • be social
      • Important
        • Google
        • Bing
      • Channels
        • Facebook
        • Twitter
        • Google+
        • SlideShare
        • Flickr
        • Bookmarks
        • Reddit
    • questions?
      • References:
        • WordPress.org
        • Yoast
        • Google Webmaster Tools SEO Guide
    • photo credits
      • Some images are iStock purchases. Some are from Flickr creative commons attribution license area.
      • Squirrel -- http://www.flickr.com/photos/johne777/
      • Target – stock.xchng http://www.sxc.hu/photo/1078183
      • Rock climbing -- http://www.flickr.com/photos/alexindigo/2571641539/sizes/z/in/photostream/
      • BurgerKing King – General Tom’s Blog http://generaltom.blogspot.com/2011/03/burger-king-kings-reign-ends.html
      • Panda -- http://www.flickr.com/photos/pagedooley/
      • Gossipy ladies -- http://www.flickr.com/photos/kamshots/
      • Diamond in matrix attributed to the Smithsonian Institution http://academic.emporia.edu/abersusa/go340/students/flax/matrix
      • Chain -- http://www.flickr.com/photos/botheredbybees/