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2011 charleston pr introduction


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An introduction to Charleston PR & Design, LLC. Our background, achievements, accomplishments for our clients.

An introduction to Charleston PR & Design, LLC. Our background, achievements, accomplishments for our clients.

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  • 1. introducing
  • 2. experienced counsel
    • Over 30 Years’ Experience
      • Deep experience marketing and public relations for
        • Restaurants
        • Home Building & Construction
        • Professional Services Firms
        • Senior Housing
    • Worked with national accounts across multiple markets in the USA to insure consistent delivery of message
    • Proven success in delivering winning social media and marketing campaigns for national, local & regional products
  • 3. what we do
    • At Charleston PR & Design, LLC we plan and implement integrated marketing, public relations and social media strategies that help you engage your customers and grow your business.
    • We align all the elements so customers respond with their attention and business.
    • We achieve media placement and blogger attention.
    • We make success possible.
  • 4. leadership & community
    • Charleston PR & Design, LLC members are frequent speakers on marketing, public relations and social media and serve in community leadership positions.
    • Past Presentations:
      • Center for Women
      • Charleston’s American Marketing Assn.
      • College of Charleston Communications classes
      • Charleston County Library Small Business Networking
      • Multiple presentations to Business Networking Groups
    • We serve on:
      • Strategic Posse for Parliament, the advisory panel guiding the growth of the Creative Cluster for Charleston’s Regional Development Alliance & presenters of Pecha Kucha Charleston
      • Social Media Club Charleston Advisory Board
      • Advisory Board of Carolina Studios, after-school music program for children established by Mark Bryan of Hootie & the Blowfish and others
  • 5. services
    • Brand development & analysis
      • research
      • design
    • Strategy & implementation
      • marketing
      • public relations
      • website development
      • social media
      • digital marketing
    • Marketing collateral development
      • corporate identity: logos, letterhead, business cards
      • websites
      • social media pages
      • brochures
      • blog post writing
  • 6. a few clients
    • Slather Brand Foods
    • marketing, pr, website development & management
    • The Citadel
    • contract holder for crisis communications consultation
    • Corporate Culture Pros
    • web marketing, public relations
    • Charleston’s Rigging / Carolina’s Rigging
    • public relations
    • Gee Creative
    • consulting for their clients on public relations, web marketing and blogging assistance
    • Savory Sushi & Catering
    • marketing and public relations
    • Lowcountry Residential Builders / Linnen Place
    • branding, website development, collateral development
  • 7. charleston pr quoted In: Do you have the right advisors? Woman Entrepreneur . The story was also picked up by  Fox Business . Interviewed on “How to Avoid Twittercide” by Live5 News, WCSC TV Charleston Quoted on marketing & branding strategy for food entrepreneurs When should business support local organizations
  • 8. earned media for clients Clients in national publications And Blogs.
  • 9. earned media for clients Cover story national magazine
  • 10. clients in charleston media Earned Media for Slather Brand Foods Fall 2010-Spring 2011
  • 11. web marketing strategy
    • Planned strategy, optimization and content for Corporate Culture Pros rebrand and re-launch of their website.
    Increases in months since re-launch
  • 12. web marketing strategy
    • Commonwealth Contracting, LLC From no presence to 8 th in a highly competitive market, with their small-in-scope website.
    • Revisions now in the works to gain additional placement
    8 th in organic placement from no presence
  • 13. social media results Facebook Fan Likes Over Time When Fan recruiting initiated
  • 14. social media results Sample Facebook Fan Interaction over Time When we began interaction
  • 15. our approach
    • Pull, not push your customers towards your company.
    • Understand who your customers are
      • What they care about & need in their lives
    • How your firm’s services & products serve those needs
    • Where your customers seek information to solve those needs
    • Understand who your competitors are
  • 16. our approach
    • Find your point of differentiation. Then use it to establish brand & develop messages.
    • Analyze your position & unique selling proposition
    • Listen to your customers’ voices
    • Re-position or re-brand if needed
    • Develop messages to resonate with customers
    • Plan tactics to place message where customers will notice and respond
  • 17. tactics
    • Not every campaign requires all these strategies, however, we recommend an integrated plan to achieve highest results.
    • Advertising
    • Public relations activities
      • storyline development
      • media pitching
      • press releases
    • Content managed website
      • blogging & updating content on a regular basis to gain position
    • Social media message deployment
    • Events
  • 18. let us work with you!
    • Let’s get started growing your business, making the news, talking to your consumer.
    • Get Connected.
    • With your customers.