Nhl Winter Classic

NHL Winter Classic By: Chad Smith

Table Of Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mission Statement ,[object Object]

Why the Winter Classic ,[object Object],[object Object],[object Object],[object Object]

Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NHL Winter Classic ,[object Object],[object Object],[object Object],[object Object],[object Object]

Product Extensions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competition ,[object Object],[object Object],[object Object],[object Object],[object Object]

Situational Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Boston Bruins vs. Montreal Canadiens ,[object Object],[object Object],[object Object],[object Object]

Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Place: Gillette Stadium ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Patriot Place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Proximity ,[object Object],[object Object],[object Object],[object Object]

Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Public Relations ,[object Object],[object Object],[object Object]

Strengths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Weaknesses ,[object Object],[object Object],[object Object],[object Object]

Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]

Threats ,[object Object],[object Object],[object Object],[object Object]

Demographics of US Ice Hockey Participation 24.1% 2.0% 22.1% 18-24 20.2% 1.7% 18.5% 12-17 12.2% 2.8% 9.5% 7-11 Total % Female % Male % Age

Youth Hockey Teams in New England, Ontario, and Quebec providences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Innovations ,[object Object],[object Object],[object Object],[object Object]

Last Year ,[object Object],[object Object],[object Object],[object Object],[object Object]

Goals for this year ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Distribution Channels ,[object Object],[object Object],[object Object],[object Object]

T.V. Ratings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Economics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Income ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ethics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? 2009 WINTER CLASSIC

Nhl Winter Classic

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