Jisc innovation team feb 2009

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Presentation to JISC about the JISC CETIS approach to web journalism.

Presentation to JISC about the JISC CETIS approach to web journalism.

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  • 1. Online journalism – the JISC CETIS approach Sarah Holyfield and Christina Smart
  • 2. Interesting times!
    • World of online journalism
    • How JISC CETIS is approaching it
    • Where next?
    • What it means for JISC?
  • 3. JISC CETIS – Centre for Educational Technology and Interoperability Standards
    • JISC Innovation Support Centre for UK Higher and Post-16 Education sectors.
    • provides strategic advice to JISC
    • supports its development programmes
    • represents the sector on standards bodies
    • works with the community to facilitate the use of educational technologies.
      • community activities and events,
      • working groups
    • provides educational technology news, features, information and resources through its website.. http://jisc.cetis.ac.uk /
  • 4.  
  • 5. The world of online journalism
    • Patterns and changes -
    • Crafting pieces vs more immediate broadcasts
        • Twitter, Youtube etc
    • Who’s the journalist?
      • people doing their own
        • Baghdad blogger
        • Mumbai bombings
        • Commons select committee last week
    • How is the profession responding?
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12. Some consequences… sometimes unintended…
    • Feedback/response patterns
      • Changing dynamics
      • Traditional method – letters to editor, phone calls
      • Now.. emails, twitters –
      • Interpreting this?
      • Mob rule?
    • Control
      • Immediacy – no controls on what goes out
    • Privacy and boundaries
      • Eg employers looking at applicants’ and employees’ Facebook pages
  • 13.
    • Audience attention
      • Much larger audiences online throughout the day
      • - often at work!
    • The experience -
      • Empowerment ?
      • Feel connected and absorbed
      • Overload ?
      • Confidence? fear of exposure?
      • A distraction!
    • Where’s the more considered reflection?
    • What does it all mean???
  • 14. Communications - for a distributed audience - from a distributed workplace
    • Informal
      • Dynamic, but hard to control
      • Lively, useful, responsive, risky
      • More likely to be opinion – no time for reflection
      • Personal
    • Formal/corporate –
      • Boundaries and control?
      • What’s public and what’s internal?
      • Confidentiality
      • Accountability?
      • Information vs opinion?
      • Rigidity?
  • 15. Educational context – same issues?
    • Teaching?
      • spontanaiety vs rigidity – assessment?
    • Institution?
      • IS deptartments? – eg web 2.0 vs vle?
    • Courses?
      • Content? Processes?
    • Students?
      • Facebook?
    • Implications?
    • Role of JISC?
  • 16. JISC CETIS and journalism
    • Initially 1 fte dedicated journalist/editor
    • Our aims -
      • Surface debate
      • Provide comment and analysis
      • Report on meetings
      • Reach a range of audiences
      • Innovate ….
    • Approach
      • Get everyone writing
      • Co-ordinate activities
      • Use range of channels
      • Provide a dynamic response and more considered analysis
      • Explore providing a backchannel - value added – eg people who are tuning in from elsewhere
      • Liaise with other JISC communications activities
    • Lots of tensions as already described….
  • 17. Rss via editorial process Comms inputs to JISC CETIS front page Project directory JISC Programme Manager’s blogs JISC Cetis staff blogs
  • 18. A tool for administering and managing feeds
  • 19. … sources and tags….
  • 20.
    • What’s happened -
  • 21.  
  • 22.
    • From immediate to more reflective -
  • 23.  
  • 24.  
  • 25. Making it possible –
    • Editorial role – selection, commissioning, steering, facilitating
    • Channels, feeds (e.g. email lists, newsletter)
    • Editorial tools
    • Dedicated Time
    • Support
    • Understanding the Audience
      • Who they are?
      • What are they comfortable with?
      • What are they after?
    • A strategic approach
  • 26. What we’re doing now
    • Updating – no time to relax!
    • Analysing feedback
    • New tools?
      • widgets to personalise your feeds?
      • Twitter – egs for work - #jiscbids, #cetis08
      • backchannels – representing these on website?
      • Etc! – how to keep up?
    • New topics and better tagging and search facilities
      • Navigation
      • Tagging – structure vs folksonomy?
    • Resources and archiving
      • Access to useful materials
  • 27. Issues
    • Control?
      • Corporate vs individual?
      • Collective responsibility vs freedom ?
      • Liability and accountability?
      • Bureaucratic control vs creativity?
      • Tone?
    • Volume vs quality?
      • Publish when you have something to say?
    • Skills
      • Confidence
      • Audience?
    • Discuss!
  • 28.  
  • 29. Developing a strategy for communications and dissemination?
    • What do you want to achieve?
      • Audience
      • Message
      • Tools and activities
      • Resources
      • Timescales
      • Monitoring/evaluation
    • http://www.odi.org.uk/Rapid/Tools/Toolkits/Communication/Communications_strategy.html