Connecticut State Library
Ebook Symposium
February 28, 2014
Alan S. Inouye
American Library Association
Agenda
•
•
•
•

A little bit of history
Where are we today?
Challenges and opportunities
The bigger picture: (E)book lendi...
The Way We Were:
Late 2011 to Early 2012
• In wake of HarperCollins blowback from spring
2011 – initiation of 26 circulati...
What To Do?
•
•
•
•
•

Many possible avenues to pursue; lots of advice
What are ALA strategic advantages?
What would have ...
Two Plus Years
• ALA leadership visits to NYC:
– 8 multi-day trips

• Conferences: ALA, PLA, AAP, BEA, DBW
• Communication...
Publisher Perspectives
• Start: Sales displacement, friction, security
• Large, complex, multinational organizations
• Lib...
Publisher Perspectives (2)
•
•
•
•

Value of ebook >> print book
The distributor black box
The megaplayers: Amazon, Apple,...
Library Perspectives
• Start: Unfairness, hostility
• Publishers are real people
• Publishing 101: Didn’t know much about
...
Library Perspectives (2)
• Making the business case v. library needs
• More than publishers:
authors, distributors, retail...
Big Five Current Status
•
•
•
•
•

HarperCollins
Penguin Random House
Hachette Book Group
Macmillan
Simon & Schuster

10
Some Issues
•
•
•
•

Progress in 2013, but…
Pricing
Business models: Too many yet too few
Remaining restrictions on availa...
Some Issues (2)
• Facilitating sales: How far can/should libraries
go?
• Library platforms
• Intermediary platforms -- tra...
Value Proposition of Library
Ebook Lending: For Publishers
• Analog to digital: Fundamentally changes the value
propositio...
Libraries: Facilitating Ebook
Discovery and Exposure
• Analogues from print book world still in play
• Leveraging the digi...
The Evolving Library
• Library as publisher
– Promotes community engagement & (digital) literacy

• Reframing: The publish...
Think Beyond Replicating the
Book Model in the Ebook World
Reader

Library/

Bookseller

Distributor

Publisher

Author

(...
Discussion - Questions
Alan S. Inouye
ALA Office for Information Technology Policy
Washington, D.C., ainouye@alawash.org
2...
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The State of Libraries, eBooks and Publishing Today

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Alan S. Inouye of the American Library Assocation Office for Information Technology Policy probes the history and present day status of libraries, ebooks and publishers in America.

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The State of Libraries, eBooks and Publishing Today

  1. 1. Connecticut State Library Ebook Symposium February 28, 2014 Alan S. Inouye American Library Association
  2. 2. Agenda • • • • A little bit of history Where are we today? Challenges and opportunities The bigger picture: (E)book lending and the role of libraries • Question / answer time 2
  3. 3. The Way We Were: Late 2011 to Early 2012 • In wake of HarperCollins blowback from spring 2011 – initiation of 26 circulation model • Simon & Schuster, Macmillan out of library ebook market entirely • Penguin pulls back from library ebook market • Random House imposes substantial price increase 3
  4. 4. What To Do? • • • • • Many possible avenues to pursue; lots of advice What are ALA strategic advantages? What would have value in the longer run? Need to focus energies Conclusion: Direct engagement with publishers – Later, expanded to publishing ecosystem – Always subject to revision 4
  5. 5. Two Plus Years • ALA leadership visits to NYC: – 8 multi-day trips • Conferences: ALA, PLA, AAP, BEA, DBW • Communications – Publications – Articles, op-eds, “Open Letter to Publishers,” media and communications toolkit, Authors for Library Ebooks campaign – Informal 5
  6. 6. Publisher Perspectives • Start: Sales displacement, friction, security • Large, complex, multinational organizations • Libraries 101: Library marketing staff v. digital business staff and general managers – Misconceptions – Fears (library and non-library based) • Supporting many platforms and models 6
  7. 7. Publisher Perspectives (2) • • • • Value of ebook >> print book The distributor black box The megaplayers: Amazon, Apple, and Google What is the little local public library just around the corner? 7
  8. 8. Library Perspectives • Start: Unfairness, hostility • Publishers are real people • Publishing 101: Didn’t know much about publishing, and digital publishing – Exacerbated because of rapidly evolving marketplace 8
  9. 9. Library Perspectives (2) • Making the business case v. library needs • More than publishers: authors, distributors, retailers, and readers • Libraries far from homogeneous too • More than “libraries” – state libraries, cooperatives, … 9
  10. 10. Big Five Current Status • • • • • HarperCollins Penguin Random House Hachette Book Group Macmillan Simon & Schuster 10
  11. 11. Some Issues • • • • Progress in 2013, but… Pricing Business models: Too many yet too few Remaining restrictions on availability – Frontlist – Pilots – Consortia 11
  12. 12. Some Issues (2) • Facilitating sales: How far can/should libraries go? • Library platforms • Intermediary platforms -- transferring • Archiving / preservation • Privacy • And more 12
  13. 13. Value Proposition of Library Ebook Lending: For Publishers • Analog to digital: Fundamentally changes the value proposition • Libraries represent direct sales; especially helpful for the backlist • Ebook discovery/exposure via brick and mortar facility – Decline in physical outlets; rise of Amazon; B&N? – Increasing possibilities of libraries as sales outlets? • Discovery /exposure: The “growth” area? 13
  14. 14. Libraries: Facilitating Ebook Discovery and Exposure • Analogues from print book world still in play • Leveraging the digital environment – Library Reads – Illinois Author Project – Orange County (FL) Shake It app – Gimme (a clue), Scottsdale (AZ) library – Digital review copies (Edelweiss, Net Galley) 14
  15. 15. The Evolving Library • Library as publisher – Promotes community engagement & (digital) literacy • Reframing: The publishing ecosystem – Implications and possibilities for libraries – And then more than ebooks… • Brainstorming: The future of libraries – Working with Connecticut resident Roger Levien 15
  16. 16. Think Beyond Replicating the Book Model in the Ebook World Reader Library/ Bookseller Distributor Publisher Author (& Agents) Author Library/ Reader (& Agents) Bookseller Publisher Distributor 16
  17. 17. Discussion - Questions Alan S. Inouye ALA Office for Information Technology Policy Washington, D.C., ainouye@alawash.org 202-628-8410 Resources • American Libraries E-Content Blog • American Libraries Supplement on Digital Content 17

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