Introduction to Unit 2: Film Promotion

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Introduction to Unit 2: Film Promotion

  1. 1. Assignment Bank 2: Film Promotion Learning ObjectivesKey Media Concepts What will I learn?• Institutions • The codes and conventions• Representation of film posters and trailers.• Genre • The differences between mainstream and independent films. • How posters and trailers are used in the film industry to promote films to a target audience.
  2. 2. Coursework Tasks• Analyse a film poster• Analyse a film trailer• Create your own idea for a film• Design a film poster• Design a storyboard• Evaluate the storyboard/trailer• Evaluate the poster
  3. 3. Conventions of film posters Assignment Bank 2 Film Promotion
  4. 4. Poster Conventions• An eye-catching image or images often related to characters or settings• A carefully constructed title of the film which suggests the genre• A tagline which is a catchy slogan• The names of well know people connected to the film• The production blurb – the tiny print at the bottom that lists production and distribution companies
  5. 5. Box Office Draw• This is the main stars of the film• Will Smith is the biggest box office drawer in Hollywood today!• If there is more that one actor then the names will be positioned in order of importance from left to right.
  6. 6. Conventions• What do you NCIS as a way of think are the identifying genre: key conventions of Disaster • Narrative movies? • Characters • Iconography • Setting

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