raw data of instagram users

1. 17%
18%
16%
29%
16%
31%
19%
9%
5%
16%
21%
15%
18%
20%
15%
16%
22%
18%
6%
Black, Non-Hispanic
Hispanic
Age Group Cohort usage:
18-29
30-49
50-64
65+
Usage by Educational Attainment
High School
Some College
College +
Usage by Income and employment
less than $30,000
$30-49,999
$50-74,999
$75,000+
Breakout of usage (Urban Suburban, Rural)
Urban
Suburban
Rural
Instagram Users
Men Vs. Women:
Men
Woman
Demographic usage:
White, Non-Hispanic
17%
18%
16%
29%
16%
31%
19%
9%
5%
16%
21%
15%
18%
20%
15%
16%
22%
18%
6%
0.35
0.3
0.25
0.2
0.15
0.1
0.05
0
Instagram Users

2. Do you feel the users of this social network
meet the target market for AlthleteTrax
(College Age, College Club Sports Managers?)
- Yes, The majority of users in the age group is ages 18-29. The target
market for AthleteTrax definitely falls within the ages 18-29.
Did any of this data surprise you? In what way?
- No, the data did not surprise me. Without looking at any
raw data I would have assumed similar data.