Simulated Eye Tracking with Attention Wizard

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Presentation from the 2/8/10 Fox Valley Computing Professionals meeting. I spoke about Attention Wizard, a service I love. They use algorithms to simulate the results from expensive eye-tracking hardware, at a fraction of the cost.

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  • October, 2009. Lot of buzz.
  • Google heatmap. Shows people only look at first two links.
  • Edmund Huey made the first eye tracking hardware in 1908. Big ugly hood with lens at the front. Marketers picked it up in the 1980s & 1990s.
  • Looks like a normal LCD monitor, but has cameras behind the screen or in the bezel.
  • NOT PAID ENDORSEMENT
  • Simulated Eye Tracking with Attention Wizard

    1. 1. Simulated Eye-Tracking with Attention Wizard Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    2. 2. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    3. 3. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    4. 4. Inexpensive Eye Tracking Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    5. 5. The cost of a new eyetracking system is $40,000 to $60,000 Rental prices can be up to $3000 per day Source: http://www.uxmatters.com/mt/archives/2009/10/eyetracking-is-it-worth-it.php Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    6. 6. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    7. 7. Free for “occasional informal use” Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    8. 8. $10 - $40 depending on quantity and watermarks Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    9. 9. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    10. 10. 75% correlated with eye tracking Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    11. 11. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    12. 12. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    13. 13. Where are they looking? Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    14. 14. Your content? Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    15. 15. First impression Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    16. 16. Relationship Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    17. 17. Dave Ross has been making web sites since 1995. He makes his living as a web developer, runs a popular group for web developers, and volunteers at a cat shelter. If you need a website or a cat, talk to him. davidmichaelross.com Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

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