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Simulated Eye Tracking with Attention Wizard
Simulated Eye Tracking with Attention Wizard
Simulated Eye Tracking with Attention Wizard
Simulated Eye Tracking with Attention Wizard
Simulated Eye Tracking with Attention Wizard
Simulated Eye Tracking with Attention Wizard
Simulated Eye Tracking with Attention Wizard
Simulated Eye Tracking with Attention Wizard
Simulated Eye Tracking with Attention Wizard
Simulated Eye Tracking with Attention Wizard
Simulated Eye Tracking with Attention Wizard
Simulated Eye Tracking with Attention Wizard
Simulated Eye Tracking with Attention Wizard
Simulated Eye Tracking with Attention Wizard
Simulated Eye Tracking with Attention Wizard
Simulated Eye Tracking with Attention Wizard
Simulated Eye Tracking with Attention Wizard
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Simulated Eye Tracking with Attention Wizard

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Presentation from the 2/8/10 Fox Valley Computing Professionals meeting. I spoke about Attention Wizard, a service I love. They use algorithms to simulate the results from expensive eye-tracking …

Presentation from the 2/8/10 Fox Valley Computing Professionals meeting. I spoke about Attention Wizard, a service I love. They use algorithms to simulate the results from expensive eye-tracking hardware, at a fraction of the cost.

Published in: Technology, Health & Medicine
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  • October, 2009. Lot of buzz.
  • Google heatmap. Shows people only look at first two links.
  • Edmund Huey made the first eye tracking hardware in 1908. Big ugly hood with lens at the front. Marketers picked it up in the 1980s & 1990s.
  • Looks like a normal LCD monitor, but has cameras behind the screen or in the bezel.
  • NOT PAID ENDORSEMENT
  • Transcript

    • 1. Simulated Eye-Tracking with Attention Wizard Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    • 2. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    • 3. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    • 4. Inexpensive Eye Tracking Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    • 5. The cost of a new eyetracking system is $40,000 to $60,000 Rental prices can be up to $3000 per day Source: http://www.uxmatters.com/mt/archives/2009/10/eyetracking-is-it-worth-it.php Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    • 6. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    • 7. Free for “occasional informal use” Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    • 8. $10 - $40 depending on quantity and watermarks Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    • 9. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    • 10. 75% correlated with eye tracking Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    • 11. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    • 12. Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    • 13. Where are they looking? Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    • 14. Your content? Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    • 15. First impression Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    • 16. Relationship Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010
    • 17. Dave Ross has been making web sites since 1995. He makes his living as a web developer, runs a popular group for web developers, and volunteers at a cat shelter. If you need a website or a cat, talk to him. davidmichaelross.com Dave Ross :: Fox Valley Computing Professionals :: February 8, 2010

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