Balsamiq Mockups
Dave Ross
Suburban Chicago PHP & Web Dev Meetup
November 5, 2009
Balsamiq Mockups :: Dave Ross :: Suburban Chicago PHP & Web Development Meetup :: suburbanchicagophp.org :: November 5, 2009

Dave Ross
• Lead Developer
• Ten years experience
• PHP & Javascript
• davidmichaelross.com

Wireframing
Balsamiq Mockups :: Dave Ross :: Suburban Chicago PHP & Web Development Meetup :: suburbanchicagophp.org :: November 5, 2009

Low-fidelity prototypes
“a prototype that is sketchy and incomplete, that has
some characteristics of the target product but is
otherwise simple, usually in order to quickly produce
the prototype and test broad concepts.”
Source: http://www.usabilityfirst.com/glossary/term_378.txl
Balsamiq Mockups :: Dave Ross :: Suburban Chicago PHP & Web Development Meetup :: suburbanchicagophp.org :: November 5, 2009

...sketches don't tell, they
suggest. Their value lies not in
the artifact of the sketch itself,
but in its ability to provide a
catalyst to the desired and
appropriate behaviours,
conversations, and
interactions. Bill Buxton
Principal Researcher, Microsoft
Usability Guru
Balsamiq Mockups :: Dave Ross :: Suburban Chicago PHP & Web Development Meetup :: suburbanchicagophp.org :: November 5, 2009

What the client saw.
Balsamiq Mockups :: Dave Ross :: Suburban Chicago PHP & Web Development Meetup :: suburbanchicagophp.org :: November 5, 2009

What he sent back.
Balsamiq Mockups :: Dave Ross :: Suburban Chicago PHP & Web Development Meetup :: suburbanchicagophp.org :: November 5, 2009

Tools
• Pencil & paper
• UI stencils (uistencils.com)
• Mockup Magnets
• Visio
• Photoshop/Illustrator
• Balsamiq Mockups
Balsamiq Mockups :: Dave Ross :: Suburban Chicago PHP & Web Development Meetup :: suburbanchicagophp.org :: November 5, 2009

Balsamiq Mockups
Desktop - Web - Plugin
Balsamiq Mockups :: Dave Ross :: Suburban Chicago PHP & Web Development Meetup :: suburbanchicagophp.org :: November 5, 2009

Deceptively simple.
Balsamiq Mockups :: Dave Ross :: Suburban Chicago PHP & Web Development Meetup :: suburbanchicagophp.org :: November 5, 2009

“Overall, I found that the participants
who saw the Balsamiq sketches did a
slightly better job of keeping their
feedback more conceptual than the
participants who saw the HTML.”
Mia Silverman
Sliced Bread Design
Balsamiq Mockups :: Dave Ross :: Suburban Chicago PHP & Web Development Meetup :: suburbanchicagophp.org :: November 5, 2009

Questions?
Balsamiq Mockups :: Dave Ross :: Suburban Chicago PHP & Web Development Meetup :: suburbanchicagophp.org :: November 5, 2009