digitalGREEN @ Partners Meet                     20 September 2011      Contact:      abdulmannan@pradan.net;      anirban...
Geography:    7 states, 44 districts & 2.25 lakhs households    Years of operation:    28 years, established in 1983    Ma...
Objectives with map of the project area                As on 14th September 2011 partnership with       States        Vide...
What worked well?     •   Regularizing dissemination and review.     •   Quality check of videos.     •   Spreading awaren...
Contact:     anirbanghose@pradan.net;     abdulmannan@pradan.net;     souparno@pradan.net     Website: www.pradan.net5Part...
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20 sep 2011 Digital Green Partner Meeting PRADAN

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20 sep 2011 Digital Green Partner Meeting PRADAN

  1. 1. digitalGREEN @ Partners Meet 20 September 2011 Contact: abdulmannan@pradan.net; anirbanghose@pradan.net; souparno@pradan.net Website: www.pradan.net1 Professional Assistance for Development Action (PRADAN) e
  2. 2. Geography: 7 states, 44 districts & 2.25 lakhs households Years of operation: 28 years, established in 1983 Main areas of focus: Enabling rural communities by impacting their livelihoods, both on-farm and off-farm. Our interventions include community mobilisation (forming and nurturing SHGs), natural resource management, various agro-horticultural themes, rural micro- enterprises, forest based livelihoods, promoting producer organisations, linking the producers with the proper market thereby ensuring the maximum benefit.2 Organizational Overview e e www.digitalgreen.org
  3. 3. Objectives with map of the project area As on 14th September 2011 partnership with States Video Dissemination Commun Villages Adoption produced ity covered Jharkhand 194 3821 4423 87 2294 Orissa 75 2267 1840 49 1626 Madhya 146 3596 6874 114 2829 Pradesh PRADAN total 415 9684 13137 250 67493 Digital Green @ Partner Overview e e www.digitalgreen.org
  4. 4. What worked well? • Regularizing dissemination and review. • Quality check of videos. • Spreading awareness around basic principles of crop production ( vegetables and SRI). • Reduced intensity of professional’s engagement towards extension works. What can be improved? • Dissemination skill of community service providers. • Diversification of content for video production based on people’s requirement, situation, for example.. • Thematic focus on crops requiring less water – to face drought spells/ a major option to combat drought spells. • Medium range community linked weather forecast mechanism (climate change adaptability). • Generating awareness around rights and entitlements (MGNREGA), off farm activities, prevalent welfare concerns, and remedies etc. • Engagement with the community during post film- shows and documentation of their interest, adoption of the practices. • Strengthening system for tracking adoption on ground . • Integration with on going programms or activities.4Partner’s Logo e Learning & Challenges e www.digitalgreen.org
  5. 5. Contact: anirbanghose@pradan.net; abdulmannan@pradan.net; souparno@pradan.net Website: www.pradan.net5Partner’s Logo e Thank you! e www.digitalgreen.org

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