Communications

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Communications

  1. 1. Internal and External Communications
  2. 2. CSISA Portal
  3. 3. CSISA Bulletin 32 Issues
  4. 4. CSISA fb Page
  5. 5. CSISA Web 2.0
  6. 6. CSISA AV Materials
  7. 7. Media Relations – News Coverage
  8. 8. Public Relations - Methods and tools <ul><li>Press Conference (or &quot;news conference&quot;) </li></ul><ul><ul><ul><ul><li>Selection of time and place </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Selection of journalists </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Control over agenda </li></ul></ul></ul></ul><ul><li>Press Release (or &quot;news release&quot;) </li></ul><ul><ul><ul><ul><li>Written statement distributed to the press </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Accommodating media requirements </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>News story style </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Third person </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Quotes </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Reference to media contacts </li></ul></ul></ul></ul></ul>
  9. 9. Methods and tools (continued) <ul><li>TheEvents </li></ul><ul><ul><ul><ul><li>Events, which can also generate media attention </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Accommodating media requirements </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Deadlines </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Photo-ops </li></ul></ul></ul></ul></ul><ul><li>“ The Circuit” </li></ul><ul><ul><ul><ul><li>Television and radio talk show appearances </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Of Spokesperson or client </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Tailored to reach specific audiences </li></ul></ul></ul></ul></ul><ul><li>TWG Partners </li></ul>

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