The Furniture Distribution in India - Market Research by CSIL (TOC e Meth)

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Furniture consumption in India recorded 10% average yearly growth over the last decade, reaching about US$ 15 billion in 2013 at retail prices. A further 4%-5% yearly increase is forecasted for the coming two years. The Report focuses on suggested eight megacities and 6 Indian states where the outlook of growth of household expenditure is given by around 50% up to the year 2020.
Branded furniture today has a market share of approximately 30% in India. With the ever increasing imports of low cost furniture, it has also challenged India's highly skilled carpentry industry. With the talks of IKEA investing Rs.10,500 crore (Euro 1.2 billion) after the recent policies to allow 100% foreign direct investment (FDI) in single-brand retail, competition is going to be intense in the near future for furniture companies in India. China, Italy and Malaysia are the main exporters of furniture to India.

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The Furniture Distribution in India - Market Research by CSIL (TOC e Meth)

  1. 1. FURNITURE DISTRIBUTION IN INDIA Multiclient Research February 2014 S75 FURNITURE UPHOLSTERED MATTRESSES CONTRACT & LUXURY OFFICE & WORKSPACE KITCHEN & BATHROOM ECOBUILDING & WINDOWS DESIGN LAB & WORKSHOP MAJOR APPLIANCES LIGHTING FIXTURES All CSIL publications are available for online purchase and immediate download from: http://www.csilmilano.com http://www.worldfurnitureonline.com Reports are also available in printed form. For further information, please contact: csil@csilmilano.com © Copyright CSIL R3002 CSIL Milano scrl 15 corso Monforte 20122 Milano Italy tel. +39 02 796630 fax +39 02 780703 csil@csilmilano.com – www.csilmilano.com
  2. 2. Furniture distribution in India FURNITURE Research prepared by M. Spinelli Field Research S. Varma Coordinated by A. Volpe UPHOLSTERED MATTRESSES CONTRACT & LUXURY OFFICE & WORKSPACE KITCHEN & BATHROOM ECOBUILDING & WINDOWS DESIGN LAB & WORKSHOP MAJOR APPLIANCES LIGHTING FIXTURES All rights reserved. Neither this publication nor any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise. Any such action is an infringement of Italian Law (Law 18 August 2000 no. 248) and may give rise to legal action for damages and may be prosecuted as a criminal offence. All information in this report is verified to the best of the author's and the publisher's ability. However, CSIL does not accept responsibility for any errors and/ or omissions resulting from any source and for any loss arising from reliance on it. © Copyright CSIL R3002 CSIL Milano scrl 15 corso Monforte 20122 Milano Italy tel. +39 02 796630 fax +39 02 780703 csil@csilmilano.com – www.csilmilano.com
  3. 3. The furniture distribution in India CONTENTS METHODOLOGY 1  1  2  Table 0.1 Exchange rates INR per EUR and INR per US$, 2006-2013 Figure 0.1 Political map of India 1. MARKET OVERVIEW 1.1 The furniture sector in India 4  4  4  5  5  6  6  7  7  Table 1.1 India. Furniture sector. Basic data, 2008-2013. US$ and LCU million and percentage change Figure 1.1 India. Exchange rate effect. Furniture consumption in LCU and US$, 2008-2013. Annual percentage change Table 1.2 India. The openness of the market, 2008-2013. Percentage values Figure 1.2 India. Furniture consumption by segment, 2013. Percentage shares Figure 1.3 India. Real growth of furniture consumption. Forecasts. Percentage changes 1.2 International trade 1.2.1 Furniture exports Table 1.3 India. Exports by country and by geographical destination, 2007-2012. Values in million US$, percentage shares and average percentage changes at current prices 7  1.2.2 Furniture imports 7  Figure 1.4 India. Furniture imports. Historical series, 2003-2013. Million US$ and index (2002:100) Table 1.4 India. Imports by country and by geographical destination, 2007-2012. Values in million US$, percentage shares and average percentage changes at current prices Table 1.5 India. Import partners by product, 2012 Table 1.6 India. Upholstered furniture. Imports by country. 2007-2012. Values in million US$, percentage shares and average percentage changes at current prices Table 1.7 India. Non-upholstered seats. Imports by country. 2007-2012. Values in million US$, percentage shares and average percentage changes at current prices Table 1.8 India. Bedroom furniture. Imports by country. 2007-2012. Values in million US$, percentage shares and average percentage changes at current prices Table 1.9 India. Kitchen furniture. Imports by country. 2007-2012. Values in million US$, percentage shares and average percentage changes at current prices Table 1.10 India. Office furniture. Imports by country. 2007-2012. Values in million US$, percentage shares and average percentage changes at current prices Table 1.11 India. Furniture, n.e.c. Imports by country. 2007-2012. Values in million US$, percentage shares and average percentage changes at current prices 8  2. THE FURNITURE DISTRIBUTION 2.1 Furniture consumption by State Figure 2.1 India. Furniture consumption. Historical series, 2003-2013. Million US$ and index (2002:100) 2.2 Distribution channels Figure 2.2 India. Organized and non-organized furniture distribution, 2009 and 2013. Percentage shares Table 2.1 India. Furniture distribution channels, 2013. US$ Million and percentage shares Table 2.2 India. Leading furniture importers by city Table 2.3 India. Leading architects and interior designers by city Table 2.4 India. Major logistic companies in the country 2.3 Reference prices Table 2.5 India. Retail prices in a sample of furniture items sold by local stores/brands, 2013 Table 2.6 India. Lighting fixtures. Reference prices in the residential segment, 2013 2.4 The consumer 2.5 The purchasing process 2.6 Market approach for foreign companies 2.7 The retail segment 2.8 The hospitality segment Table 2.7 India. Number of rooms in the hotel pipeline, by market segment, 2014 03/02/2014 © Copyright CSIL is exclusively for of the purchaser. It may R3002 This report part by any meansconsultation on the part prior written permission of not be reproduced in whole or in whatsoever without the CSIL 9  10  11  11  12  12  13  13  14  14  14  15  16  18  19  20  21  22  22  23  24  26  27  30  32  32  I
  4. 4. The furniture distribution in India 3. LEADING COMPANIES AND GEOGRAPHICAL DISTRIBUTION 3.1 Leading distributors Table 3.1 India. Sample of leading furniture companies*, 2013. Million US$, percentage and units 3.2 Geographical distribution 3.2.1 Delhi region Figure 3.1 India. Map of Delhi Region Table 3.2 India. Delhi indicators, 2012 and forecasts 2020 Table 3.3 India. Sample of leading furniture companies in Delhi Region 3.2.2 West Bengal Region Figure 3.2 India. Map of West Bengal Region Table 3.4 India. Kolkata indicators, 2012 and forecasts 2020 Table 3.5 India. Sample of leading furniture companies in West Bengal Region 3.2.3 Maharashtra Region Figure 3.3 India. Map of Maharashtra Region Table 3.6 India. Mumbai, Nashik & Pune indicators, 2012 and forecasts 2020 Table 3.7 India. Sample of leading furniture companies in Maharashtra Region 3.2.4 Andhra Pradesh Region Figure 3.4 India. Map of Andhra Pradesh Region Table 3.8 India. Visakhapatnam indicators, 2012 and forecasts 2020 Table 3.9 India. Sample of leading furniture companies in Andhra Pradesh Region 3.2.5 Karnataka Region Figure 3.5 India. Map of Karnataka Region Table 3.10 India. Bangalore indicators, 2012 and forecasts 2020 Table 3.11 India. Sample of leading furniture companies in Karnataka Region 3.2.6 Kerala Region Figure 3.6 India. Map of Kerala Region Table 3.12 India. Kochi indicators, 2012 and forecasts 2020 Table 3.13 India. Sample of leading furniture companies in Kerala Region 3.2.7 North India Regions Figure 3.7 India. Map of Haryana Region Figure 3.8 India. Map of Punjab Region Figure 3.9 India. Map of Uttar Pradesh Region Table 3.14 India. Sample of leading furniture companies in North India Regions 3.2.8 Central India Regions Figure 3.10 India. Map of Gujarat Region Figure 3.11 India. Map of Madhya Pradesh Region Figure 3.12 India. Map of Rajasthan Region Table 3.15 India. Sample of leading furniture companies in Central India Regions 3.2.9 South India Regions Figure 3.13 India. Map of Tamil Nadu Region Table 3.16 India. Sample of leading furniture companies in South India Regions 4. ASSOCIATIONS, SECTOR FAIRS AND MAGAZINES Table 4.1 India. Main furniture fairs Table 4.2 Selected trade press Table 4.3 Association and institutional bodies 5. DEMAND DRIVERS 5.1 Economic indicators Table 5.1 India. Economic indicators Table 5.2 India. Growth of GDP and inflation, 2012-2018. Annual percentage changes Figure 5.1 India. Foreign Direct Investments (net inflows), 2009-2013 5.2 Population and urbanization process 03/02/2014 © Copyright CSIL is exclusively for of the purchaser. It may R3002 This report part by any meansconsultation on the part prior written permission of not be reproduced in whole or in whatsoever without the CSIL 34  34  41  44  44  45  45  46  48  48  49  50  51  52  52  53  56  56  57  58  59  60  60  61  63  63  63  65  66  67  67  68  69  71  71  72  72  73  76  76  77  79  79  79  79  80  80  80  80  81  82  II
  5. 5. The furniture distribution in India Table 5.3 India. States, capitals, area and population. Figure 5.2 World. Percentage of urban population and agglomerations by size class, 2011 and forecasts 2025. 5.3 Building activity Table 5.4 India. Distribution of housing shortage among economic category, 2012 Table 5.5 India. Total households and housing in different categories. Million units Table 5.6 India. Average covered area (in sq.m.) of dwelling unit by state and by type of dwelling unit. % APPENDIX 03/02/2014 © Copyright CSIL is exclusively for of the purchaser. It may R3002 This report part by any meansconsultation on the part prior written permission of not be reproduced in whole or in whatsoever without the CSIL 83  84  85  85  85  86  87  III
  6. 6. The furniture distribution in India METHODOLOGY This is the first edition of the Report “Furniture Distribution in India”, and it was produced using the following sources of information:  field analysis and interviews in Delhi, Bangalore and Mumbai;  desk research focusing on distributors/manufacturers working in the furniture industry and related activities;  statistical and international sales data;  general documentation relating to the furniture industry available both online and offline;  official documents concerning macroeconomic trends and sector performances; Although every effort is made to verify the available data when processing it, CSIL accepts no responsibility for any errors and/or omissions found in this report. An after-sales service can be contacted at the following email address: volpe@csilmilano.com Unless otherwise stated, the figures are expressed in US Dollars. Table 0.1 Exchange rates INR per EUR and INR per US$, 2006-2013 2006 INR per EUR 2007 2008 2009 2010 2011 2012 2013 56.77 56.46 63.90 67.35 60.54 64.89 68.63 77.69 LAKH per EUR 0.0005677 0.0005646 0.0006390 0.0006735 0.0006054 0.0006489 0.0006863 0.0007769 CRORE per EUR 0.0000057 0.0000056 0.0000064 0.0000067 0.0000061 0.0000065 0.0000069 0.0000078 45.19 41.18 43.39 48.33 45.65 46.58 53.37 58.50 LAKH per US$ 0.000452 0.000412 0.000434 0.000483 0.0004565 0.0004658 0.0005337 0.0005850 CRORE per US$ 0.000005 0.000004 0.000004 0.000005 0.0000046 0.0000047 0.0000053 0.0000059 INR per US$ Source: CSIL processing of official data 1 Lakh = 100,000 Rupees 1 Crore = 10,000,000 Rupees 03/02/2014 © Copyright CSIL is exclusively for of the purchaser. It may R3002 This report part by any meansconsultation on the part prior written permission of not be reproduced in whole or in whatsoever without the CSIL 1
  7. 7. The furniture distribution in India Figure 0.1 Political map of India 03/02/2014 © Copyright CSIL is exclusively for of the purchaser. It may R3002 This report part by any meansconsultation on the part prior written permission of not be reproduced in whole or in whatsoever without the CSIL 2
  8. 8. The furniture distribution in India Other CSIL available reports one related issues include: “The kitchen furniture market in India” (2014) “The office furniture market in India” (2014) “The lighting fixtures market in India” ( 2013) “The European market for Contract furniture” (2014) “E-Commerce for the furniture industry” (2012) “300 Flagship Stores” (2014) “Furniture distribution in Europe” (2012) “Furniture distribution in Italy” (2013) “Furniture distribution in China” (2012) “Furniture distribution in Russia” (2011) For further information: http://www.worldfurnitureonline.com (on line store) http://www.csilmilano.com (institutional website) 03/02/2014 © Copyright CSIL is exclusively for of the purchaser. It may R3002 This report part by any meansconsultation on the part prior written permission of not be reproduced in whole or in whatsoever without the CSIL 3

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