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Siegal Consulting Overview

Siegal Consulting Overview






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    Siegal Consulting Overview Siegal Consulting Overview Presentation Transcript

    • Carolyn Siegal Siegal Consulting Pharmaceutical Business Development & Market Strategy Knowledge Insights Experience
    • Global Experience
    • Big Pharma to Start-up
      • Cell-Matrix
      • Xencor
      • Alpha Therapeutic
      • Pfizer
      • Roche
      • SVP Bus Dev
      • VP Bus Dev
      • VP Prod. Dev, Bus Dev
      • Director Bus Dev
      • Director, New Product Marketing
      • Manager, New Product Marketing
      • Senior Planning Analyst
      • Senior Marketing Research Analyst
      • Marketing Research Analyst
    • Full Life-Cycle Experience New Product Marketing Business Development & Licensing Marketing Research Strategic & Commercial Planning for R&D
    • Recent Projects
      • Target Product Profile and Positioning
      • Treatment process analysis
      • Med affairs/clin communications materials
      • Preferred partner analysis
      • BD representation; antibody technology and Phase 1 oncology antibody product
      • Term sheet assessment/deal comp analysis
      • Strategic decision analysis; R&D resource allocation
      • Competitive landscape analyses
      • Global sales forecast
    • Building Value Untapped Market Opportunities Strategic Decision Making Maximize Commercial Impact Tools Target Product Profile Treatment Process Clin Dev Options ROI Opportunity Assessment Landscape Analysis Scenario Forecasting Probability Analysis Trade-off Analysis
    • Strategic Decision Making Scenario Forecasting Probability Analysis Trade-off Analysis A vs. B vs . C A=Sales, Costs, future synergies Probability depends on past, known expertise Competition Trade-off: what is gained or lost vs other scenarios
    • Untapped Market Opportunities Clin Dev Options ROI provides the quantitative framework Opportunity Assessment: Target Product Profile, Treatment Process Landscape Analysis is the Foundation Getting all options on the table and determining the cost and return of each under different commercial scenarios (partnering vs go it alone) Which indication best fits with company strategy, what does each indication deliver Expert input on where clinical benefit can be shown, regulatory path is clear Landscape is the starting point, for understanding the value of each indication
    • Maximize Commercial Impact Target Product Profile Treatment Process 10,000 Relapsed/Ref 1st treatment choice … Duration 10% use product X here 2nd treatment choice … Duration 60% use product X here What data drives 1 st choice use up? What clinical trials will generate that data… Features Benefits Proof
    • Thank-You How can I help you?