Siegal Consulting
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Siegal Consulting

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New Product Solutions....Market differentiation...

New Product Solutions....Market differentiation...
Consulting overview

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Siegal Consulting Siegal Consulting Presentation Transcript

  • Siegal Consulting New Product Solutions
  • How do you stand out… From the competition? Efficacy Safety MOA SOC Dosing Development Stage Line of therapy Indications
  • No matter what path you’re on ….differentiation matters  Investigatorenthusiasm  Partner traction  Investor buzz  Negotiation prep  Best path analysis  Market prep
  • Product Differentiation Tools  Market segmentation  SWOT  TPP  Key messages  Publication planning  Treatment process  Situational analyses  Revenue forecasting  Comp deal analysis
  • Product Differentiation Resources  Primary market research  KOL feedback  Competitive intelligence  Audit data  Pharmacy activity  Prescribing patterns  Epidemiology data  SEER, Globocan  Other secondary sources  Clinical literature
  • About Siegal Consulting  Our mission is to bring our clients the best in strategic insights and decision making to new product planning and business development via data synthesis, analysis, presentation and execution of commercial initiatives  Carolyn Siegal is an early development market strategy and product partnering expert with 25+ years of leadership experience at emerging pharmaceutical companies; including CEO Janus Pharmaceuticals, SVP BD Cell-Matrix and VP Product Development Alpha Therapeutic. Carolyn began her career in marketing research at Roche with subsequent roles in R&D portfolio planning and new product marketing at Pfizer.
  • Siegal Consulting 626-798-8700 csiegal@sbcglobal.net