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Dairy Kiosks Sense Sibabrata
 

Dairy Kiosks Sense Sibabrata

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    Dairy Kiosks Sense Sibabrata Dairy Kiosks Sense Sibabrata Presentation Transcript

    • Dairy Information & Services Kiosks: Empowering Dairy Farmers Sibabrata Choudhury 081731 PGPPM 2008
    • Application of IT & IS
      • Using IT & IS to increase efficiency in Rural Dairy Cooperatives
        • Gradual adoption of IT to match processes and systems in place with micro and macro benefits accruing to Farmer members as well as District and State Unions
        • Demonstrates financially viable entrepreneurship model for business development (SKEPL)‏
        • Considers people's capacity and community adaptability achieved through customer education and
      • Reach of Dairy Cooperative Network (As on March 2008)‏
        • includes 177 milk unions
        • operates in over 346 districts
        • covers around 1,28,799 village level societies
        • is owned by around 13.4 million farmer members of which 3.7 million were women.
      • Milk Production:
        • 100.9 million MT in 2006-07 (up from 21.2 million MT in 1968-69)‏
        • Per capita availability of milk: 246 gm per day (up from 112 gm per day in 1968-69)‏
      • Source: www.nddb.org
      Dairy Sector in India
    • State Federation (Cooperative Milk Marketing Federation)‏ District Union (District-level Cooperative Union)‏ Village Society (Dairy Cooperative Society: DCS)‏
    • Traditional Milk Collection Automatic Milk Collection System Diary Information System Kiosk
      • Manual recording in Farmer's membership card
      • Payment later
      • Susceptible to mismanagement
      • Increased efficiency and speed of collection process
      • Instant Payment
      • Digital display and greater transparency
      • Society Level: Application with enhanced database & reporting
      • Connectivity to Dairy Portal with transaction information at various levels
      Internet Based Dairy Information System
    • Dairy Information Service Kiosk (DISK)‏ Farmer ID Milk Qty Milk Quality Payment Info related to dairying Communication Center Market Info, Innovations Internet Banking Govt. & Private Services
    • Services for Farmers
      • Delivery of information related to dairying, including best practices in feeding, breeding and rearing milch cattle;
      • Access to a multimedia database on innovations captured by SRISHTI (an NGO working with IIMA) from hundreds of villages, covering agricultural practices, medicinal plants, home remedies, tools and implements, etc.,
      • use as a communication centre offering services like email, fax and Internet ;
      • Internet Banking Services and Automated Teller Machines (ATMs), which will enable the milk societies to credit payments directly to sellers' bank accounts.
      • a way for farmers to download Government Forms, receive documents (from a Government site) and order supplies and agricultural inputs from manufacturers; and
      • a means of communicating with farmers via the automatic printing process of daily payment slips.
    • Benefits for the Cooperative Society
      • Payment to farmer based on quick & accurate measurement of fat content
        • Quick & transparent service to farmers
        • Better financial management
      • Software incorporates revenue from daily milk sales & expenditure at village level that is consolidated at district level.
        • Information flow and Database management at Unions and State level
        • Decision support system to forecast milk collection and feedback to farmers
    • Key Lessons
      • Demonstrates the potential of information technology to impact livelihoods in poor, rural communities.
      • Indicates that even illiterate or semi-literate people can adopt IT-based systems when they see tangible benefits and when the systems are deployed in purposeful, easy-to-use ways.
      • Providing direct benefits and expanded opportunities to poor communities in developing countries can be profitable.
      • Transformation of IT-enabled automatic milk collection systems into networks that provide Internet-based information and communication services may, in the future, also help farmers improve their productivity and gain better access to government and commercial services
    • Resources accessed
      • www.nddb.org.in
      • What Works: Akashganga's IT Tools for The INDIAN Dairy Industry; Case Study, World Resource Institute
      • Empowering Dairy Farmers through a Dairy Information & Services Kiosk; www.web.worldbank.org
      • www.iimahd.ernet.in/egov
      • www.apdip.net
      Thanks!
    • Key Lessons
      • Automating milk collection has brought demonstrable benefits to farmers and local dairy cooperatives, increasing efficiency, transparency and fairness, and speed of payment.
      • Moreover, it enables faster processing of perishable milk, preventing spoilage, and provides the mechanism for capturing the historical information base that farmers and local cooperatives need in order to plan more effectively and make improvements in quality and yield.
      • Transformation of IT-enabled automatic milk collection systems into networks that provide Internet-based information and communication services may, in the future, also help farmers improve their productivity and gain better access to government and commercial services
    • Perspective 2010
      • WTO : threat from milk producing countries
      • Increase Milk procurement by cooperatives to 488 lakh kilograms per day constituting 80% of the national milk produced by 2010
      • Increase liquid milk sales to 365 lakh kilograms per day, more than 60% market share in metros and 50% in Class I cities served by cooperatives
      • Thrust Areas:
        • Strengthening Cooperative Business
        • Production Enhancement
        • Assuring Quality
        • Information and Development Research
          • Integrated Dairy Information Service
          • National Database
          • Geographical Information System
    • Automatic Milk Collection System
      • To automate milk collection procedures at the collection centres to reduce the time required in collecting milk from members.
      • To use electronic technology to weigh the milk and to measure fat content in the milk.
      • To automatically calculate the amount payable to each and every milk collector.
      • To maintain regular records at the Dairy Cooperative Societies (DCS).
      • To integrate data at each primary milk society with the District Milk Cooperative through the use of ICT.
    • Diary Information System Kiosk (DISK)‏
      • The E-Governance Centre of the Indian Institute of Management (IIMA)
      • It has two major components -
      • Application running at the society level that could be provided Internet connectivity
      • Dairy Portal at the district level serving transactional and information needs of all members and staff in the district cooperative structure.