Slide 14: Success Systems & Organizational Affiliations
My name is Caitlyn Sheff, and I am a senior at Indiana University. Upon graduation this December, I will have acquired a Bachelor’s Degree in Apparel Merchandise and a minor in Business from the Kelley School of Business. Through my five years of retail experience in the stores and my recent corporate internship, I have gained the necessary skills it takes to thrive in the retail industry. I have had much experience working directly with the consumer, learning about their habits, their wants and their needs. I also have experience working in a corporate setting, managing retail events. I was able to partake in product selection, allocations, setting marketing strategies, signage creation and off-shelf merchandising. I truly think all of my experiences and acquired skills through both work and school can help me propel a company to the next level.
Lifelong learner Greenwood Community High School 2008 Indiana University BA in Apparel Merchandising, minor in Business
Lifelong leader Greenwood Community High School ’07-’08: Captain of Varsity volleyball team ‘07-’08: Co-Editor-in-Chief of high school newspaper Indiana University 2011: Indiana University Women’s Club Volleyball treasurer
Personal assets Passions Fashion Consumer behavior Marketing Giving back Skills
#1 asset Leadership Led a nationally ranked newspaper of 30 writers, photographers and editors. Coached 2 volleyball teams consisting of 10 girls under 17 through 5 tournaments each year. Handled an average of $6,000 as club volleyball treasurer, leading us to our first positive balance at season’s start in 2 years.
Shi by journeys Handled shipments coming into the store Managed inventory with monthly counts and comparisons to book Created in-store displays to increase sales and show customers how to pair merchandise
The Home Depot Managed $200 million dollars worth of merchandise for the Holiday Gift Center, which is the most profitable event for the hardware department Worked cross-functionally with about 10 different departments in order to select product, create signage, finish allocations, cut purchase orders and follow marketing strategy Gave recommendations to major executives for the 2012 Holiday Gift Center
My passion is fashion and all that surrounds it. My problem is that the corporate offices dictate so much of what and how consumers buy. I position myself as the voice of the everyday consumer. My purpose is to bring their wants and needs to headquarters and ensure that they see the styles and prices they want. Passions, problems, positioning and purpose
My second role: role model I, myself, only play a small role in my motivation for success. I have a 17-year-old brother who motivates me more than anything. I believe that if he sees a great role model in me, he will be so much more likely to succeed in life. He has all the potential and talent in the world, and I want him to be able to look up to me and see that he can do absolutely anything.
Present projects Club volleyball treasurer: fundraise and manage expenses to ensure that the club can afford nationals without loans. M311: create a new marketing strategy for HerffJones to increase their class ring sales on the IU campus. R490: bring new Ecuadorian fair trade products to Global Gifts.
Dashboard for success Excel in academics and obtain my degree Network within the retail industry Travel, expose myself to new cultures and learn from the experience
Success systems Careers courses (ex. X420) UCSO myIUcareers.com Professors as mentors Free on-campus classes for organization, interviewing, studying, etc.
Personal goals Professional goals To be happy in my current job To be able to give back to philanthropies To be a good role model to my brother and make my family proud
To have a job secured prior to graduation
To create my own business that creates a stable income for underprivileged countries
To write at least one article for Harper’s Bazaar magazine
My vision… I see myself starting my career in the retail industry at headquarters. My career there will teach me everything I will need to know to eventually open my own business. A few years down the road, I will do just that. It will provide a stable economy for an underdeveloped country and will help set the standard for moral business practices. I will retire late regardless of income because I will absolutely love what I do. I hope to never feel like I am at work a day in my life.
Contact information Caitlyn Sheff E-mail: firstname.lastname@example.org Phone: 317-416-9122 Mail: 612 S. Park Avenue Bloomington, IN 47401