0
Local SEO gets businesses DISCOVERED
Chris Sheehy
• Small Business Owner (x4)
• Local SEO Specialist
• Small Business Focused
• Family of Business Owners
• SCO...
Presented – Published - Quoted
Local Elements That Matter
• Keywords
• Website
• Links & Citations
• Content Marketing
• Social Media
[keywords]
Foundation of Internet Marketing
Focus On:

• Ones People are Searching
• High Search Volume
• Local Reference
...
[website]
Focus On:

• Unique META Titles
• Unique META Descriptions
• Keyword Synergy
• Easy & Direct Navigation
• Footer...
[links]
Other than Website SEO – Creating Backlinks is
Super Important for Local Discovery

Focus On:

• Citation Consiste...
[citations]
Any reference of your business contact
information is a citation.
NAP (name, address, phone) is an element
of ...
[content marketing]
Content is (still) KING
Focus On:

• Blogging
• Photo Sharing
• Press Releases
• News/Media Opportunit...
[social media]
Optimized Profiles are more
DISCOVERABLE – in/out of network
Optimized Posts are more
DISCOVERABLE – in/out...
FREE Consultation & SEO Audit

Local SEO Circa 1997 BG (before Google)

401-481-4939
http://sidewalkbranding.co
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Local seo overview nov 2013

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This is the presentation I frequently use when speaking with a business group on local SEO. The performance is intended to spark discussion - it isn't a how-to for DIY SEO although there are plenty of local SEO tips in it. Be DISCOVERED http://sidewalkbranding.co/local-seo-company/

Published in: Technology, Business
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Transcript of "Local seo overview nov 2013"

  1. 1. Local SEO gets businesses DISCOVERED
  2. 2. Chris Sheehy • Small Business Owner (x4) • Local SEO Specialist • Small Business Focused • Family of Business Owners • SCORE Business Advisor • Tech Advisor @ NEIT • Curriculum Writer @ NEIT
  3. 3. Presented – Published - Quoted
  4. 4. Local Elements That Matter • Keywords • Website • Links & Citations • Content Marketing • Social Media
  5. 5. [keywords] Foundation of Internet Marketing Focus On: • Ones People are Searching • High Search Volume • Local Reference • FRESH LOCAL DATA Use throughout front/back end of website
  6. 6. [website] Focus On: • Unique META Titles • Unique META Descriptions • Keyword Synergy • Easy & Direct Navigation • Footer Text • SCHEMA • NAP (name, address, phone) Websites alone do not drive traffic to businesses – no matter how cool they look
  7. 7. [links] Other than Website SEO – Creating Backlinks is Super Important for Local Discovery Focus On: • Citation Consistency • High Authority Ranking Links • Complete Listings • Keyword Synergy 80% of small businesses have online business NAP errors
  8. 8. [citations] Any reference of your business contact information is a citation. NAP (name, address, phone) is an element of a citation Focus On: • Dead-On Consistency • SEO Formatting • Authoritative Link Building • Category (think Keyword)
  9. 9. [content marketing] Content is (still) KING Focus On: • Blogging • Photo Sharing • Press Releases • News/Media Opportunities • Keyword Synergy Min: 2 (something) each month
  10. 10. [social media] Optimized Profiles are more DISCOVERABLE – in/out of network Optimized Posts are more DISCOVERABLE – in/out of network Focus On: • Keyword Synergy • Drive Traffic to Online Assets (link building) • #hashtags and #custom_hashtags
  11. 11. FREE Consultation & SEO Audit Local SEO Circa 1997 BG (before Google) 401-481-4939 http://sidewalkbranding.co
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