AMAsne-local_marketing-presentation-November-1-2012

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American Marketing Association - Southeastern New England Chapter presentation - November 1, 2012 @ http://www.cypressdesignco.com

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AMAsne-local_marketing-presentation-November-1-2012

  1. 1. Welcomes You
  2. 2. Has this ever happened to you?
  3. 3. http://google.com "...First off, Id like to say that as an aerialphotographer, your presentation was, by far, the best last Saturday."
  4. 4. Testimonials are GREAT!
  5. 5. http://www.yoursite.com/testimonials "...First off, Id like to say that as an aerial photographer, your presentation was, by far, the best last Saturday."
  6. 6. Everyone Is Impressed
  7. 7. Except Google
  8. 8. Blame The Penguin
  9. 9. Duplicate Content Algo"...First off, Id like to say that as an aerial photographer, your presentation was, by far, the best last Saturday.""...First off, Id like to say that as an aerial photographer, your presentation was, by far, the best last Saturday."
  10. 10. So What Could You Do?• Don’t share :>(• Insert into frames (another bad idea)• Share via social media 8>)• Share on-page via a slide-show or images !!!
  11. 11. Search Engine Submission It’s A Scam!
  12. 12. Posted @ Google Webmaster Forum“Ive googling awhile and i stumbled on some sites that offer mass website submissions to search engines. Will it effect our website ranking if we use that kind of services.?”
  13. 13. Replied by Google“These services are not needed and can even be counter-productive” – John Mueller - Google
  14. 14. NOT NEEDED &COUNTER-PRODUCTIVE
  15. 15. What’s A Business To Do?
  16. 16. 7 steps to indexation
  17. 17. 1• Make sure your keyword mapping complements your website
  18. 18. 2• Focus on META Title & navigation keyword synergy
  19. 19. 3• Have consistent NAP usage (Name, Address, Phone)
  20. 20. 4• Optimize your images for search
  21. 21. 5• Blog (search engines love a good story)
  22. 22. 6• Get your links shared on social media
  23. 23. 7• Last and most importantly - Build a consistent stream of backlinks
  24. 24. Be patient – but these steps will work…
  25. 25. Chris Sheehy | Sidewalk Branding Company 401-481-4939

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