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Using drip marketing

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Many companies, even marketing-automation companies, use the terms drip marketing and nurture marketing interchangeably, but these two campaign styles have different purposes and different approaches. …

Many companies, even marketing-automation companies, use the terms drip marketing and nurture marketing interchangeably, but these two campaign styles have different purposes and different approaches.

This video runs you through the steps of creating a drip campaign and how it differs from a nurture campaign.

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