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Email for
Customer Acquisition
5 Great Ways to Expand Your List
and Your Profits!
Don’t miss an opportunity to engage.
Send direct mail enticement
 Engagement requires
form completion
 100% opt-in to your

messaging

 Mailing lists are le...
TIPS
 High-value gifts
improve engagement
 Relevant gifts

reinforce message
and can further
brand recognition
 Gifts o...
Use landing and squeeze pages
 Provides ample real
estate for furthering
argument

 Increases
conversions
 Provides add...
TIPS
 Use campaignconsistent designs
 Send auto-responder
confirmation emails
 Display auto-responder
confirmation web ...
Offer high-value content
 Webcasts
 Online tools
 Video
 White papers
 eBooks

 Training
 Resources
TIPS
 Limited time or limited

 Remind visitors to

quantity offers convey

become

urgency; improve

one of the

engage...
Interrupt your visitors
 Enable and remind
site visitors to
subscribe with pop-up

forms
 Makes it easy to
engage with y...
TIPS
 Place interrupters on

 Offer gift/content

key pages and

relevant to current

within inbound

page

content
 Tr...
Increase your visibility
 Present webcasts
 Write eBooks
 Participate in live
events
 Contribute to social
media
 Sha...
TIPS
 Update/create Google+
(Google Maps) and other
social media profiles
 Monitor Google, Bing, and
Yahoo regularly for...
Opportunities abound
 Every marketing

 Don’t keep content to

campaign presents

yourself; share

opportunities

everyw...
Spider Trainers
Contact us:
Chuck Meyer
Client relations manager
651 702 3793

Spider Trainers designs, develops, and
depl...
Top 5 ways to expand your email marketing list
Top 5 ways to expand your email marketing list
Top 5 ways to expand your email marketing list
Top 5 ways to expand your email marketing list
Top 5 ways to expand your email marketing list
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Top 5 ways to expand your email marketing list

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5 Quick Ideas for Expanding Your Emailing List

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Transcript of "Top 5 ways to expand your email marketing list"

  1. 1. Email for Customer Acquisition 5 Great Ways to Expand Your List and Your Profits!
  2. 2. Don’t miss an opportunity to engage.
  3. 3. Send direct mail enticement  Engagement requires form completion  100% opt-in to your messaging  Mailing lists are less expensive  Apply cost savings toward postage
  4. 4. TIPS  High-value gifts improve engagement  Relevant gifts reinforce message and can further brand recognition  Gifts outperform sweepstakes
  5. 5. Use landing and squeeze pages  Provides ample real estate for furthering argument  Increases conversions  Provides additional testing and tracking components
  6. 6. TIPS  Use campaignconsistent designs  Send auto-responder confirmation emails  Display auto-responder confirmation web page  Use unique URLs for accurate analytics  Add microsites to spotlight relevant site content
  7. 7. Offer high-value content  Webcasts  Online tools  Video  White papers  eBooks  Training  Resources
  8. 8. TIPS  Limited time or limited  Remind visitors to quantity offers convey become urgency; improve one of the engagement cool kids  Use countdown timers
  9. 9. Interrupt your visitors  Enable and remind site visitors to subscribe with pop-up forms  Makes it easy to engage with your brand  gg
  10. 10. TIPS  Place interrupters on  Offer gift/content key pages and relevant to current within inbound page content  Track analytics to  Keep it simple  Use progressive determine best- profiling forms to converting pages collect additional data
  11. 11. Increase your visibility  Present webcasts  Write eBooks  Participate in live events  Contribute to social media  Share content  SlideShare, YouTube, edocr.com
  12. 12. TIPS  Update/create Google+ (Google Maps) and other social media profiles  Monitor Google, Bing, and Yahoo regularly for company and key staff  Claim local search listings  Partner for shared content and event opportunities
  13. 13. Opportunities abound  Every marketing  Don’t keep content to campaign presents yourself; share opportunities everywhere  Websites are great landscapes too  Create content relevant to your audience  Interrupters are great, but don’t go overboard  Make sure your online visibility is positive
  14. 14. Spider Trainers Contact us: Chuck Meyer Client relations manager 651 702 3793 Spider Trainers designs, develops, and deploys custom drip and nurture campaigns. cmeyer@spidertrainers.com The participating client is the successful client. Visit our resource center: http://www.spidertrainers.com  Profiling Personas PO Box 280487  20+ Ideas for Automated Marketing Lakewood, CO 80228  Prospects, Leads, & Subscribers  Marketing Metrics  Drip-marketing Toolkit  Great Big Book of Things Marketers Count  Great Big Book of Things Marketers Say United States
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