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The Power of Print (in Marketing)
For us marketers, we look to our printers with a focus on communication, not on producing print. We need the lift that print provides — and that is the premise of multi-touch marketing. An approach where it’s not about choosing print over electronic, it’s about supporting your message with appropriate vehicles.
When offline communication (print) is combined with online communication (email, video and web) both sides benefit — and, of course, the customer too.