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Fostering more-effective sales and marketing efforts with customer data collection, tracking, and updates.
Whether you’re B2C, B2B, or B2E, you likely have (or want) prospects that you will convert to leads and from leads to customers. How you identify prospects, engage and nurture leads, and convert to customers is probably unique to your company and the products or services you sell; the software that you use to facilitate this process is called a CRM or customer relationship manager.
There are myriad CRM applications available, both standard apps and SaaS models but that in and of itself is not a determination of the scope of functionality. Some CRMs are a small step up from list-management applications or a series of features within other applications, such as an email-automation application. Others are complex end-to-end relationship identification, engagement, and closing tools, such as Salesforce.
In this article, I’ll discuss how a CRM can be an effective method for enabling and empowering both your sales and your marketing teams, while keeping the C-suite informed and involved.