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When your marketing needs squash your ability to deliver, it’s time for professional help.
For many small companies, marketing is less of a department and more of a (daunting) task and becoming more complex by the moment. With social media, search engine marketing, pay-per-click, analytics, email, direct mail, landing pages, and well, the list goes on, it is overwhelming.
If you’re a small-business owner where the marketing falls to you — when and if you find the time — you know first hand the challenges of staying ahead of the technological curve and dreaming up creative messaging under pressure. Larger marketing departments are challenged too. With strict budgets, multiple stakeholders, teams to manage, and resource constraints, it’s amazing that projects get done at all.
Large or small, meeting your marketing needs with available resources doesn’t have to be a choice between your in-house team and using freelancers or contractors; it’s about finding the right balance.