On October 23rd, 2014, we updated our
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Spider Trainers Portfolio of marketing, blog, and website projects
Spider Trainers uses multi-touchmarketing for maximum tractionWe use multiple touches toincrease the visibility of youroffers. Email an offer, contest, giveaway, or event Link to targeted landing pages for tracking Spread the word through social media accounts Send news announcements and press releases Use Pinterest, YouTube, and SlideShare for visual engagement Enlist partners and customers for word of mouth
We build cohesive designs that validate Landing page your message & registration form ConfirmationEmail offer In-site pop-up
We test and learnWe use A/B testing (A against B) andmultivariate testing (A-ABC againstB-DEF) to learn about customerbehavior before, during, and after Send multiple versions of the email Use separate targeted landing page for each version to monitor click path (and conversion) Re-send email with new subject line to all who did not open Monitor email analytics and make changes on the fly to improve open rates, click thru rates, and conversion rates
We track and learnPage analytics enable us to monitorvisits and behavior once they get toyour site Each landing page is tracked separately We set up conversion goals for the campaign to understand ROI Throughout the campaign, we tweak landing pages to coax the visitor through the pages to the Landing page point of purchase We compare each page’s effectiveness and with subsequent campaigns, build new landing pages using the best-performing components Monitor social-media engagement Social-media analytics Landing-page and site analytics