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Spider Marketing
 

Spider Marketing

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You may have heard of guerilla marketing, but let’s take a look at spider marketing and how it can help you sell print — online and offline.

You may have heard of guerilla marketing, but let’s take a look at spider marketing and how it can help you sell print — online and offline.

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    Spider Marketing Spider Marketing Presentation Transcript

    • Spider  Trainers  Exploring  Guerilla  Spider  Marke3ng  
    • Spider  markeng  You  may  have  heard  of  guerilla  marke/ng,  but  let’s  take  a  look  at  spider  marke/ng  and  how  it   can  help  you  sell  —  online  and  offline.  
    • Search  spider  •  A  search  spider  is  a  computer   program  that  browses  the  web  in   a  methodical,  automated  manner   in  order  to  index  (create  a  list  of)   the  content  of  web  pages.    •  This  process  is  called  web   crawling  or  spidering.    •  Search  engines  use  spidering  and   the  resul3ng  index  as  a  means  of   lis3ng  web  pages  in  search  results   that  contain  informa3on  likely  to   answer  the  ques3on  posed  in  a   search.  
    • Keywords  &  keyphrases  •  Keywords  and  keyphrases  are   words  or  groups  of  words  that  a   user  would  type  into  a  search   engine  to  find  a  web  page.  •  Properly  using  keywords  and   keyphrases  creates  a  link  between   a  company  or  person  and  services   provided.  •  If  you  do  not  idenfy  keywords   and  keyphrases  on  your  site,  you   are  less  likely  to  be  found  and   rarely  will  you  rank  on  page  one   of  search-­‐engine  results.  
    • Validate  content  •  Keywords  and  keyphrases  added   to  the  programming  of  the  site  is   called  meta  tagging.  •  Your  site  gains  valida/on  when   the  meta  tags  match  keywords   and  keyphrases  used  in  the  site’s   page  text  and  image  file  names.  •  If  you  do  not  idenfy  the   keywords  and  keyphrases  of  your   site,  the  search  engines  may  have   to  guess  at  the  purpose  of  your   site.  
    • Build  a  spider  web  •  You  can  build  a  web  of  links  by   linking  your  keywords  to  other   sites  and  linking  other  sites  to   your  site.  •  Add  links  to  and  from  social-­‐ media  accounts,  personal  sites,   other  business  sites,  and  partner   sites.  •  This  effort  gives  the  spider  a  lot  of   places  to  go  that  validate  your   site  and  the  content  within  it.  •  If  you  do  not  have  links  to  and   from  quality  sources,  your   message  is  not  validated.  Search   engines  have  to  take  your  word   for  it  that  you  have  a  quality  site   and  this  is  compared  to  other   sites  who  have  established  track   records.  
    • Establish  yourself  •  Establish  yourself  and  your   company  as  an  authority  on  a   topic.  Your  keywords  are   associated  with  this  topic.  •  Use  your  keywords  in  your  social   pos3ngs  and  link  to  other   authorita/ve  sources  to  create  a   rela3onship  between  you,  the   third-­‐party  site,  and  the   keywords.    •  Use  your  keywords  when  you  post   comments  to  other  blogs.  •  Use  your  keywords  in  your  Google   profile,  avatar,  and  other   iden3fica3on  accounts.  •  If  you  link  to  and  from  other   sources  and  do  not  reference   your  keywords,  search  engines   will  have  a  difficult  me   associang  you  with  your   keywords.  
    • Current  content  •  Search  engines  rank  more-­‐current   content  higher  than  aged,   outdated  content.  •  The  more  oOen  you  post  and  the   more  current  the  content  is  that     you  post,  the  higher  you  will  rank.  •  As  you  rank  higher,  your   associa3on  with  those  keywords   gain  more  valida3on.  •  If  your  site  is  never  updated,   even  with  simple  content  such  as   press  releases,  you  will  fall  in   search-­‐engine  results  when  other   more-­‐current  sites  are  favored.  
    • Build  in-­‐bound  links  (backlinks)  •  Link  full  keywords,  keyphrases,   and  sentences  back  to  your  site   from  other  sites  where  the  same   keywords  and  keyphrases  are   used  (e.g.,  partner  sites).  •  Post  customer  tes3monials  and   encourage  the  author  to  link  to   that  tes3monial  from  their  site.  •  Create  a  standard  signature  with   a  link  to  your  site  and  use  it  when   you  post  comments  at  blog  sites   that  use  similar  keywords.  •  Post  messages  to  your  social-­‐ media  accounts  that  link  to   relevant  pages  (deep  links)  at   your  site,  partner  sites,  and   customer  sites.  •  In-­‐bound  links  are  one  way  that   the  search  engines  validate  you   as  an  authoritave  source.   Without  these,  they  will  favor   other  sites  that  do  have   validaon.  
    • Build  outbound  links  •  Link  keywords  and  keyphrases  to   other  sites  that  use  the  same   keywords.  •  Link  keywords  and  keyphrases  to   customer  and  partner  sites.  •  Post  tes3monials  at  your  site  and   link  to  the  author’s  site.    Most  sites  do  a  poor  job  of  creang  proper  links.  Good  example:  •  Click  here  to  read  about  Spider   Trainers’  services.  Bad  example:  •  Click  here  to  read  about  Spider   Trainers’  services.  
    • Everywhere  the  spiders  go,  there  you  are!  You  don’t  have  to  be  just  another  site  that  does  no  marke3ng.    Establish  relevant  keywords.    Use  the  keywords  generously  and   appropriately  within  your  site.    Build  links  on  keywords  and   keyphrases  to  and  from  other   sites.    Post  content  to  your  site   regularly.    Post  content  to  social  media  sites   and  reference  your  keyword  with   links  to  your  site  or  other  sites   that  use  similar  keywords.  
    • Successful  markeng  A  successful  online  store  is  far  more  than  products  dropped  into  a  storefront  —  it’s  an    all-­‐inclusive  solu3on  based  upon  strategy,  marke3ng,  and  goals  to  reach  new  customers.      
    • Where  good  ideas  are  put  to  great  use.  info@spidertrainers.com  www.spidertrainers.com