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Spider	  Trainers	  Exploring	  Guerilla	  Spider	  Marke3ng	  
Spider	  markeng	  You	  may	  have	  heard	  of	  guerilla	  marke/ng,	  but	  let’s	  take	  a	  look	  at	  spider	  ma...
Search	  spider	  •    A	  search	  spider	  is	  a	  computer	       program	  that	  browses	  the	  web	  in	       a	 ...
Keywords	  &	  keyphrases	  •    Keywords	  and	  keyphrases	  are	       words	  or	  groups	  of	  words	  that	  a	    ...
Validate	  content	  •    Keywords	  and	  keyphrases	  added	       to	  the	  programming	  of	  the	  site	  is	       ...
Build	  a	  spider	  web	  •    You	  can	  build	  a	  web	  of	  links	  by	       linking	  your	  keywords	  to	  othe...
Establish	  yourself	  •    Establish	  yourself	  and	  your	       company	  as	  an	  authority	  on	  a	       topic.	...
Current	  content	  •    Search	  engines	  rank	  more-­‐current	       content	  higher	  than	  aged,	       outdated	 ...
Build	  in-­‐bound	  links	  (backlinks)	  •    Link	  full	  keywords,	  keyphrases,	       and	  sentences	  back	  to	 ...
Build	  outbound	  links	  •      Link	  keywords	  and	  keyphrases	  to	         other	  sites	  that	  use	  the	  same...
Everywhere	  the	  spiders	  go,	  there	  you	  are!	  You	  don’t	  have	  to	  be	  just	  another	  site	  that	  does...
Successful	  markeng	  A	  successful	  online	  store	  is	  far	  more	  than	  products	  dropped	  into	  a	  storefro...
Where	  good	  ideas	  are	  put	  to	  great	  use.	  info@spidertrainers.com	  www.spidertrainers.com	  	  
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Spider Marketing

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You may have heard of guerilla marketing, but let’s take a look at spider marketing and how it can help you sell print — online and offline.

Published in: Design, Technology
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Transcript of "Spider Marketing"

  1. 1. Spider  Trainers  Exploring  Guerilla  Spider  Marke3ng  
  2. 2. Spider  markeng  You  may  have  heard  of  guerilla  marke/ng,  but  let’s  take  a  look  at  spider  marke/ng  and  how  it   can  help  you  sell  —  online  and  offline.  
  3. 3. Search  spider  •  A  search  spider  is  a  computer   program  that  browses  the  web  in   a  methodical,  automated  manner   in  order  to  index  (create  a  list  of)   the  content  of  web  pages.    •  This  process  is  called  web   crawling  or  spidering.    •  Search  engines  use  spidering  and   the  resul3ng  index  as  a  means  of   lis3ng  web  pages  in  search  results   that  contain  informa3on  likely  to   answer  the  ques3on  posed  in  a   search.  
  4. 4. Keywords  &  keyphrases  •  Keywords  and  keyphrases  are   words  or  groups  of  words  that  a   user  would  type  into  a  search   engine  to  find  a  web  page.  •  Properly  using  keywords  and   keyphrases  creates  a  link  between   a  company  or  person  and  services   provided.  •  If  you  do  not  idenfy  keywords   and  keyphrases  on  your  site,  you   are  less  likely  to  be  found  and   rarely  will  you  rank  on  page  one   of  search-­‐engine  results.  
  5. 5. Validate  content  •  Keywords  and  keyphrases  added   to  the  programming  of  the  site  is   called  meta  tagging.  •  Your  site  gains  valida/on  when   the  meta  tags  match  keywords   and  keyphrases  used  in  the  site’s   page  text  and  image  file  names.  •  If  you  do  not  idenfy  the   keywords  and  keyphrases  of  your   site,  the  search  engines  may  have   to  guess  at  the  purpose  of  your   site.  
  6. 6. Build  a  spider  web  •  You  can  build  a  web  of  links  by   linking  your  keywords  to  other   sites  and  linking  other  sites  to   your  site.  •  Add  links  to  and  from  social-­‐ media  accounts,  personal  sites,   other  business  sites,  and  partner   sites.  •  This  effort  gives  the  spider  a  lot  of   places  to  go  that  validate  your   site  and  the  content  within  it.  •  If  you  do  not  have  links  to  and   from  quality  sources,  your   message  is  not  validated.  Search   engines  have  to  take  your  word   for  it  that  you  have  a  quality  site   and  this  is  compared  to  other   sites  who  have  established  track   records.  
  7. 7. Establish  yourself  •  Establish  yourself  and  your   company  as  an  authority  on  a   topic.  Your  keywords  are   associated  with  this  topic.  •  Use  your  keywords  in  your  social   pos3ngs  and  link  to  other   authorita/ve  sources  to  create  a   rela3onship  between  you,  the   third-­‐party  site,  and  the   keywords.    •  Use  your  keywords  when  you  post   comments  to  other  blogs.  •  Use  your  keywords  in  your  Google   profile,  avatar,  and  other   iden3fica3on  accounts.  •  If  you  link  to  and  from  other   sources  and  do  not  reference   your  keywords,  search  engines   will  have  a  difficult  me   associang  you  with  your   keywords.  
  8. 8. Current  content  •  Search  engines  rank  more-­‐current   content  higher  than  aged,   outdated  content.  •  The  more  oOen  you  post  and  the   more  current  the  content  is  that     you  post,  the  higher  you  will  rank.  •  As  you  rank  higher,  your   associa3on  with  those  keywords   gain  more  valida3on.  •  If  your  site  is  never  updated,   even  with  simple  content  such  as   press  releases,  you  will  fall  in   search-­‐engine  results  when  other   more-­‐current  sites  are  favored.  
  9. 9. Build  in-­‐bound  links  (backlinks)  •  Link  full  keywords,  keyphrases,   and  sentences  back  to  your  site   from  other  sites  where  the  same   keywords  and  keyphrases  are   used  (e.g.,  partner  sites).  •  Post  customer  tes3monials  and   encourage  the  author  to  link  to   that  tes3monial  from  their  site.  •  Create  a  standard  signature  with   a  link  to  your  site  and  use  it  when   you  post  comments  at  blog  sites   that  use  similar  keywords.  •  Post  messages  to  your  social-­‐ media  accounts  that  link  to   relevant  pages  (deep  links)  at   your  site,  partner  sites,  and   customer  sites.  •  In-­‐bound  links  are  one  way  that   the  search  engines  validate  you   as  an  authoritave  source.   Without  these,  they  will  favor   other  sites  that  do  have   validaon.  
  10. 10. Build  outbound  links  •  Link  keywords  and  keyphrases  to   other  sites  that  use  the  same   keywords.  •  Link  keywords  and  keyphrases  to   customer  and  partner  sites.  •  Post  tes3monials  at  your  site  and   link  to  the  author’s  site.    Most  sites  do  a  poor  job  of  creang  proper  links.  Good  example:  •  Click  here  to  read  about  Spider   Trainers’  services.  Bad  example:  •  Click  here  to  read  about  Spider   Trainers’  services.  
  11. 11. Everywhere  the  spiders  go,  there  you  are!  You  don’t  have  to  be  just  another  site  that  does  no  marke3ng.    Establish  relevant  keywords.    Use  the  keywords  generously  and   appropriately  within  your  site.    Build  links  on  keywords  and   keyphrases  to  and  from  other   sites.    Post  content  to  your  site   regularly.    Post  content  to  social  media  sites   and  reference  your  keyword  with   links  to  your  site  or  other  sites   that  use  similar  keywords.  
  12. 12. Successful  markeng  A  successful  online  store  is  far  more  than  products  dropped  into  a  storefront  —  it’s  an    all-­‐inclusive  solu3on  based  upon  strategy,  marke3ng,  and  goals  to  reach  new  customers.      
  13. 13. Where  good  ideas  are  put  to  great  use.  info@spidertrainers.com  www.spidertrainers.com    
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