• Session recording will
be available after the
presentation.
• ROMI calculators are
available for download.
• Slides will...
Return on Marketing Investment
(calculators)
Presenter:
Cyndie Shaffstall, founder,
Spider Trainers
WHAT IS YOUR ROMI?
How using Return on Marketing Investment (ROMI)
and calculators can be used to evaluate your
campaign s...
The value of
Return on Marketing Investment
— or ROMI —
is in its simplicity.
— Wikipedia
MROI or ROMI
 In most cases, a simple determination of
revenue per dollar spent
for each marketing activity
can be sufficient to help ...
 Many people define marketing as the
spenders and sales as the earners.
 It’s no wonder marketing and sales are
often at...
The closers (sales and CSRs) are in a better
position to recognize a specific customer
need — the company can meet — and h...
Closers believe marketing sends leads that
have not been properly qualified.
When closers are involved,
they are much more likely to provide
the type of follow-up they know
from experience is needed ...
 ROMI calculators help sales and
marketing better understand the marketing
and lead-qualification processes.
 Marketing ...
http://www.spidertrainers.com/revenue-attributable-marketing-
calculators/
 Online ROMI Calculator
Demo
[DEMO]
[http://www.spidertrainers.com/spider-resources/MROI-calculators.zip]
Estimate campaign projections
based upon past...
Email automation can be critical to achieving
a positive ROMI:
 Enables more efficient use of your resources
 Automation...
In this presentation we discussed:
 The definition of ROMI.
 How ROMI is important to both marketing and
sales.
 How to...
Spider Trainers designs,
develops, and deploys custom
drip and nurture campaigns.
The participating client is the
successf...
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Return on Marketing Investment (calculators)

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How using Return on Marketing Investment (ROMI or MROI) and ROMI calculators can be used to evaluate your past campaign success and make predictions about future campaigns.

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Return on Marketing Investment (calculators)

  1. 1. • Session recording will be available after the presentation. • ROMI calculators are available for download. • Slides will be available on SlideShare. • Q&A to follow. • All attendees have been muted. • Please type your questions in the chat window.
  2. 2. Return on Marketing Investment (calculators) Presenter: Cyndie Shaffstall, founder, Spider Trainers
  3. 3. WHAT IS YOUR ROMI? How using Return on Marketing Investment (ROMI) and calculators can be used to evaluate your campaign success.
  4. 4. The value of Return on Marketing Investment — or ROMI — is in its simplicity. — Wikipedia MROI or ROMI
  5. 5.  In most cases, a simple determination of revenue per dollar spent for each marketing activity can be sufficient to help make important decisions to improve the entire marketing mix. ROMI (or MROI)
  6. 6.  Many people define marketing as the spenders and sales as the earners.  It’s no wonder marketing and sales are often at odds. Sales vs. marketing
  7. 7. The closers (sales and CSRs) are in a better position to recognize a specific customer need — the company can meet — and help us marketers craft a marketing strategy to solve the problem. Bottom-up marketing
  8. 8. Closers believe marketing sends leads that have not been properly qualified.
  9. 9. When closers are involved, they are much more likely to provide the type of follow-up they know from experience is needed to close the sale.
  10. 10.  ROMI calculators help sales and marketing better understand the marketing and lead-qualification processes.  Marketing — with help from sales — can develop targeted campaigns and thus deliver more-qualified leads who go on to become customers. Better understandings
  11. 11. http://www.spidertrainers.com/revenue-attributable-marketing- calculators/  Online ROMI Calculator Demo
  12. 12. [DEMO] [http://www.spidertrainers.com/spider-resources/MROI-calculators.zip] Estimate campaign projections based upon past performance. Demo
  13. 13. Email automation can be critical to achieving a positive ROMI:  Enables more efficient use of your resources  Automation reduces overhead  Enables easy A/B and multivariate testing  Provides analytics to show success/failure  Provides historical data for year-to-year review Email automation
  14. 14. In this presentation we discussed:  The definition of ROMI.  How ROMI is important to both marketing and sales.  How to use Spider Trainers’ online calculator to determine ROMI.  How to use Spider Trainers’ other ROMI calculators for projections.  The importance of drip and nurture campaigns. Summary
  15. 15. Spider Trainers designs, develops, and deploys custom drip and nurture campaigns. The participating client is the successful client. Check out our blog for the detailed article and learn how you can improve your automated marketing efforts. http://www.spidertrainers.com/blog Contact us: Chuck Meyer Client relations manager 651 702 3793 cmeyer@spidertrainers.co m http://www.spidertrainers.c om PO Box 280487 Lakewood, CO 80228 United States Spider Trainers
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