Marketing on a Shoestring Budget Part 2

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In part two of the series, we talk about the ways you can promote your inbound content to extend the reach and ROI. For the full recorded webcast, visit http://www.targetmarketingmag.com/webinar/direct-marketing-shoestring-budget-2-content-marketing

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Marketing on a Shoestring Budget Part 2

  1. 1. Promoting Content Ideas for amplifying your inbound-content success using multi-touch marketing.
  2. 2. 60% of companies will execute an inbound marketing strategy in 2013. — Inbound Marketing Blog
  3. 3.  Professional design  Social sharing buttons  Lots of graphics Example: Spider Trainers The technicalities
  4. 4. REPURPOSING Extend your reach by creating multiple formats
  5. 5. Start with repurposing so that you can promote the various formats in the appropriate marketing efforts. Repurposing
  6. 6. Be on the lookout for opportunities.
  7. 7.  Post to SlideShare  Tag with keywords  Monitor statistics Example: SlideShare Summarize in a slide deck
  8. 8.  Use content as webcast basis  Reference in other webcasts (like this one) Example: Target Marketing Magazine Hold a webcast
  9. 9.  Animate and narrate slide deck  Record testimonials about the document  Post to website  Post to YouTube  Tag appropriately  Post to other video networks  Monitor viewing statistics Example: YouTube Convert to video
  10. 10.  Repurpose video narration as podcast  Post to your site’s resource center  Publish to iTunes  Monitor listening statistics Example: iTunes Convert to audio
  11. 11.  Highlight key points in an infographic  Great for social sharing  Post to Pinterest  Post to SlideShare  Post to your resource center Create an infographic
  12. 12. 34% of all leads generated in 2013 come from inbound-marketing sources. — Inbound Marketing Blog
  13. 13.  Targeted landing page(s)  Squeeze pages for gated content  Unique tracking codes  Social sharing buttons Example: actonsoftware.com The technicalities
  14. 14.  Make it a reference — not just interesting  Search-engine optimized  Cite and link sources  List keywords Example: spidertrainers.com The technicalities
  15. 15.  Resource center  PDF  HTML Example: actonsoftware.com Post to your website
  16. 16.  In-site advertisements Example: Target Marketing Magazine Use remarketing/retargeting
  17. 17.  Keyword-rich content  Your blog  Other blogs Example: spidertrainers.com Write a blog article
  18. 18.  PR distribution services Example: 24- 7pressrelease.com Write a press release
  19. 19.  Content-syndication services Example: edocr.com Post to syndication services
  20. 20.  White label  Opportunity to repeat all promotional efforts Example: qrpprinting.com Offer to partners
  21. 21.  Twitter (use #)  Facebook (use #)  LinkedIn  LinkedIn groups  Google+  Ask for the retweet or share Example: Twitter Share socially
  22. 22.  Facebook ads  Twitter promoted tweets  LinkedIn ads Example: Facebook Use social ads
  23. 23.  Google  Bing Example: Google Use search-engine ads
  24. 24.  Email  Newsletter  Direct mail  Point of sale signage Example: Spider Trainers Send outbound messaging
  25. 25.  Engage bloggers, editors Example: actonsoftware.com Engage industry experts
  26. 26.  Engage popular bloggers  Send links to online review points  Mention reviews in marketing efforts  Video Example: Amazon Ask for and post reviews
  27. 27. Add to signature line
  28. 28.  Sales send to clients  Customer-visit leave behind  Live-event distribution Example: Spider Trainers Engage individually
  29. 29. Spider Trainers builds custom drip and nurture campaigns. Visit our resource center:  Profiling Personas  20+ Ideas for Automated Marketing  Prospects, Leads, & Subscribers  Marketing Metrics  Drip-marketing Toolkit  Contact us:  651 702 3793  spidertrainer@ spidertrainers.com  http://www.spidertrainers.com  PO Box 280487 Lakewood, CO 80228 United States Spider Trainers

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