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Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
Marketing on a Shoestring Budget Part 2
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Marketing on a Shoestring Budget Part 2

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In part two of the series, we talk about the ways you can promote your inbound content to extend the reach and ROI. For the full recorded webcast, visit …

In part two of the series, we talk about the ways you can promote your inbound content to extend the reach and ROI. For the full recorded webcast, visit http://www.targetmarketingmag.com/webinar/direct-marketing-shoestring-budget-2-content-marketing

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Transcript

  • 1. Promoting Content Ideas for amplifying your inbound-content success using multi-touch marketing.
  • 2. 60% of companies will execute an inbound marketing strategy in 2013. — Inbound Marketing Blog
  • 3.  Professional design  Social sharing buttons  Lots of graphics Example: Spider Trainers The technicalities
  • 4. REPURPOSING Extend your reach by creating multiple formats
  • 5. Start with repurposing so that you can promote the various formats in the appropriate marketing efforts. Repurposing
  • 6. Be on the lookout for opportunities.
  • 7.  Post to SlideShare  Tag with keywords  Monitor statistics Example: SlideShare Summarize in a slide deck
  • 8.  Use content as webcast basis  Reference in other webcasts (like this one) Example: Target Marketing Magazine Hold a webcast
  • 9.  Animate and narrate slide deck  Record testimonials about the document  Post to website  Post to YouTube  Tag appropriately  Post to other video networks  Monitor viewing statistics Example: YouTube Convert to video
  • 10.  Repurpose video narration as podcast  Post to your site’s resource center  Publish to iTunes  Monitor listening statistics Example: iTunes Convert to audio
  • 11.  Highlight key points in an infographic  Great for social sharing  Post to Pinterest  Post to SlideShare  Post to your resource center Create an infographic
  • 12. 34% of all leads generated in 2013 come from inbound-marketing sources. — Inbound Marketing Blog
  • 13.  Targeted landing page(s)  Squeeze pages for gated content  Unique tracking codes  Social sharing buttons Example: actonsoftware.com The technicalities
  • 14.  Make it a reference — not just interesting  Search-engine optimized  Cite and link sources  List keywords Example: spidertrainers.com The technicalities
  • 15.  Resource center  PDF  HTML Example: actonsoftware.com Post to your website
  • 16.  In-site advertisements Example: Target Marketing Magazine Use remarketing/retargeting
  • 17.  Keyword-rich content  Your blog  Other blogs Example: spidertrainers.com Write a blog article
  • 18.  PR distribution services Example: 24- 7pressrelease.com Write a press release
  • 19.  Content-syndication services Example: edocr.com Post to syndication services
  • 20.  White label  Opportunity to repeat all promotional efforts Example: qrpprinting.com Offer to partners
  • 21.  Twitter (use #)  Facebook (use #)  LinkedIn  LinkedIn groups  Google+  Ask for the retweet or share Example: Twitter Share socially
  • 22.  Facebook ads  Twitter promoted tweets  LinkedIn ads Example: Facebook Use social ads
  • 23.  Google  Bing Example: Google Use search-engine ads
  • 24.  Email  Newsletter  Direct mail  Point of sale signage Example: Spider Trainers Send outbound messaging
  • 25.  Engage bloggers, editors Example: actonsoftware.com Engage industry experts
  • 26.  Engage popular bloggers  Send links to online review points  Mention reviews in marketing efforts  Video Example: Amazon Ask for and post reviews
  • 27. Add to signature line
  • 28.  Sales send to clients  Customer-visit leave behind  Live-event distribution Example: Spider Trainers Engage individually
  • 29. Spider Trainers builds custom drip and nurture campaigns. Visit our resource center:  Profiling Personas  20+ Ideas for Automated Marketing  Prospects, Leads, & Subscribers  Marketing Metrics  Drip-marketing Toolkit  Contact us:  651 702 3793  spidertrainer@ spidertrainers.com  http://www.spidertrainers.com  PO Box 280487 Lakewood, CO 80228 United States Spider Trainers

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