According to Inc.com, “I don’t know,” are powerful, credibility-building words and that by admitting ignorance you make everything else you say more credible. When you learn to act on these three words, you will become a better marketer. Like many self-help approaches, you must first admit you have a problem before you can take steps to solve it.
I am a data addict. I search for answers in numbers, even if I suspect that the answer may not make me smarter on the topic. Just having collected and analyzed the data so that I can evaluate its worth, perhaps discard it, brings me comfort.
In this eBook, I’ll introduce you to the topic of analytics: the measuring of campaign engagement. We’ll also look at how data is tracked, what individual data points matter, what that data means to you, and lastly, how you can improve the data.
This is not a how-to book. It’s an “ahhhhh…now I get it” book.